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Mobile Bang Theory - Gartner Mobile & Wireless 2009

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Information about Mobile Bang Theory - Gartner Mobile & Wireless 2009
Technology

Published on February 27, 2009

Author: jsomers

Source: slideshare.net

Description

The ‘Mobile Bang’ Theory: Amplifying Business Profitability with High-Impact Mobile Moments.

This presentation showcases how the business value of mobile applications increases when implemented strategically across the enterprise. Both ROI snapshots and case studies illustrate the idea behind the “Mobile Bang” – which says every mobile interaction sparks multiple business reactions, adding up to sizeable returns across the enterprise.
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The mobile flash point is upon us. FLASH POINT

Like the combustion engine … Which mixes air , fuel and heat to make it explode with power 3 key technologies are mixing - perfectly! Forcing enterprises to look at mobility in a new light

Like the combustion engine …

Which mixes air , fuel and heat to make it explode with power

3 key technologies are mixing - perfectly!

Forcing enterprises to look at mobility in a new light

Bang!

Reduces the “heavy lifting” required for app integration Enables easy access into a variety of different points of information. From laptops, 3G iPhones, next-gen BlackBerrys, smart-phones, WinMobile devices, and more. Better processing, memory, UI, battery power & screen resolution. Upgraded networks enabling faster & more reliable communications. Wireless broadband 3G networks Wi-Fi / Wi-Max Ubiquitous networks Devices Networks SOA + +

Reduces the “heavy lifting” required for app integration

Enables easy access into a variety of different points of information.

From laptops, 3G iPhones, next-gen BlackBerrys, smart-phones, WinMobile devices, and more.

Better processing, memory, UI, battery power & screen resolution.

Upgraded networks enabling faster & more reliable communications.

Wireless broadband

3G networks

Wi-Fi / Wi-Max

Ubiquitous networks

Mobile Bang!

But that is not what I am here to talk to you about. Sorry.

One mobile action sparks … multiple business reactions.

! Not about 1 group ! ! Not about 1 process ! ! Not about 1 system ! ! Not about 1 device ! ! Not about 1 application ! Technology Process Data Applications People

! Not about 1 group !

! Not about 1 process !

! Not about 1 system !

! Not about 1 device !

! Not about 1 application !

Which reminds me: You ever hear about the cow that drank its own milk ?

Challenges with the Linear Approach ! New users coming online ! ! Business process changes ! ! Changes to backend system(s) ! ! New devices introduced ! Technology Process Data Applications People

! New users coming online !

! Business process changes !

! Changes to backend system(s) !

! New devices introduced !

Business View Business goals are defined & processes engineered Technology View Defines the technology infrastructure to support the application(s) Data View Information resources are defined, created & managed Where mobility is controlled, managed and secured. Mobile Application Platform People View Business goals turned into actual work activities

Business goals are defined & processes engineered

Defines the technology infrastructure to support the application(s)

Information resources are defined, created & managed

Where mobility is controlled, managed and secured.

Business goals turned into actual work activities

Business View Business goals are defined & processes engineered Technology View Defines the technology infrastructure to support the application(s) Data View Information resources are defined, created & managed Where mobility is controlled, managed and secured. Mobile Application Platform People View Business goals turned into actual work activities MANAGEABLE Safe Secure Reliable Extensible FLEXIBLE Multi-User Multi-Device Multi-Network Multi-Media Multi-Channel OPEN Standards Technologies Protocols Platform Services AWARE Platform Aware System Aware Location Aware Context Aware Time Aware

Business goals are defined & processes engineered

Defines the technology infrastructure to support the application(s)

Information resources are defined, created & managed

Where mobility is controlled, managed and secured.

Business goals turned into actual work activities

Safe

Secure

Reliable

Extensible

Multi-User

Multi-Device

Multi-Network

Multi-Media

Multi-Channel

Standards

Technologies

Protocols

Platform

Services

Platform Aware

System Aware

Location Aware

Context Aware

Time Aware

Real-time interaction (people) (+) interacting with Timely & relevant data (location & user aware) (+) accelerating a Virtuous business cycle (x) and igniting Real Business Returns

Real-time interaction (people)

(+) interacting with

Timely & relevant data (location & user aware)

(+) accelerating a

Virtuous business cycle

(x) and igniting

Real Business Returns

(CREATING A VIRTUOUS CYCLE) For financial returns - 3X the initial investment.

(CREATING A VIRTUOUS CYCLE)

For financial returns

- 3X

the initial investment.

Run that Mobile Bang thing by me again?

One mobile action sparks … multiple business reactions.

-- Intersects with -- Composite Applications Composite Transactions Compound Returns

Middleware Enterprise Applications Content Services Location Services Web Integration Composite Applications Composite Transactions Update CRM System Refill trunk inventory Send collateral to prospect Cleanse data in billing system Forward meeting notes to team

Is mobility the next computing platform? Question / ? /

If you watch a lot of TV you might so.

Let’s ask these REAL FOLKS instead.

3M ESPE “ AMP SALES solution for mobile CRM has given 3M ESPE Brazil major process improvements…” Increased the number of opportunities closed and won by 34% SNAPSHOTS OF SUCCESS

Increased the number of opportunities closed and won by 34%

Heineken Reduced reporting cycles from more than 7 days to 24 hours. Faster response to any customer issues. “ AMP Service helps manage 24K tap cleanings each month.” SNAPSHOTS OF SUCCESS

Reduced reporting cycles from more than 7 days to 24 hours.

Faster response to any customer issues.

AT&T The solution paid for itself in 26 months and will provide a cost saving benefit of $8.2M over 5-yrs “ AMP Service enables techs to improve customer service…” SNAPSHOTS OF SUCCESS

The solution paid for itself in 26 months

and will provide a cost saving benefit of $8.2M over 5-yrs

CCE “ AMP Merchandiser helps CCE connect a disconnected sales force.” Helps them save $2.3/year in tolls and $3.5M/year in gas. 75% fewer trips to sales center. SNAPSHOTS OF SUCCESS

Helps them save $2.3/year in tolls and $3.5M/year in gas.

75% fewer trips to sales center.

The ‘Mobile Bang’ Takeaway * Increased Productivity 64% Improved Customer Sat 28% Increased employee retention 16% Differentiated Company 8% Reduced Costs 52% Reduced Staff 20% Improved Data Quality 16% Increased Revenue 8% * “Creating Business Value with Wirelessly Enabled Business Processes,” Accenture

Increased Productivity 64%

Improved Customer Sat 28%

Increased employee retention 16%

Differentiated Company 8%

Reduced Costs 52%

Reduced Staff 20%

Improved Data Quality 16%

Increased Revenue 8%

Enterprise Apps Internal Systems & Content Secure Systems Integration SOAP HTTP XML MSG BUS GSM EVDO EDGE GPRS CDMA WIFI Flexible Mobile Development Unified Mobile Management Any Worker - Any Network -- Any Device Web Integration Location Services Middleware Exec Maintenance Field Service Sales HR Support Backup AMP™ Enterprise Connect AMP™ Studio AMP™ Management Center AMP™ Gateway AMP™ Mobile Connect Multipoint Integration Multipoint Access Blackberry AMP Studio WinMobile/XP iPhone Reporting System Mgt. User Mgt. Policy Mgt. Location Mgt. Symbian

SOAP

HTTP

XML

MSG BUS

GSM

EVDO

EDGE

GPRS

CDMA

WIFI

Rise above the mobile noise Balance the clatter of devices, systems, users and processes Amplify business profitability / AMP Helps You /

Rise above the mobile noise

Balance the clatter of devices, systems, users and processes

Amplify business profitability

Business Value Increases EXPONENTIALLY when mobility is implemented strategically across the entire organization. REMEMBER!

Flexibility is Paramount Platform Customer Service Sales Support Other?      Solutions to Platform    Platform to Solutions

Be the mobility architecture for the: … real-time … event-driven / Business // OUR VISION QUEST:

Business Bang!

Venture-backed by: Polaris, North Bridge & Commonwealth Investors AT&T, Coca Cola Enterprises, Johnson & Johnson, Lilly, Pitney Bowes, Xerox, Wal-Mart, 3M Customers Headquartered in Jersey City, NJ - USA With offices in London & Bangalore Locations Large ecosystem of Carriers, ISVs, SIs and Devices AT&T, IBM, Microsoft, Motorola, Oracle, RIM, SAP, Verizon and others Partners Antenna Mobility Platform (AMP) AMP™ Mobile Business Solutions Product

Venture-backed by:

Polaris, North Bridge & Commonwealth

Headquartered in Jersey City, NJ - USA

With offices in London & Bangalore

Large ecosystem of Carriers, ISVs, SIs and Devices

AT&T, IBM, Microsoft, Motorola, Oracle, RIM, SAP, Verizon and others

Antenna Mobility Platform (AMP)

AMP™ Mobile Business Solutions

Thank You ! [email_address]

[email_address]

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