Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing

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Marketing

Published on April 25, 2014

Author: lebedev27

Source: slideshare.net

Google – vertraulich. Vervielfältigung nicht gestattet. Steffen Ehrhardt April 2014 Mobile is always there YouAre Too?

Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best

Google – vertraulich. Vervielfältigung nicht gestattet. Y E S T E R D A Y T O D A Y

Google – vertraulich. Vervielfältigung nicht gestattet. Y E S T E R D A Y T O D A Y

Google – vertraulich. Vervielfältigung nicht gestattet. UK 62% Smartphone Penetration DE 40% Smartphone Penetration CH 54% Smartphone Penetration MD ~20% Smartphone Penetration

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet.

Google Confidential and Proprietary 77% Source: Our Mobile Planet, Understanding the Mobile Consumer, Ipsos MediaCT and Google consumer survey, May 2013 Today, mobile is a part of daily life of consumers use a smartphone today - up from [44%] a year ago of consumers have researched a product or service on their phone of consumers say they’ve used a smartphone to research a purchase completed on a computer of consumers say they’ve used a smartphone to research a purchase completed offline of consumers say they’ve completed a purchase on a smartphone 56% 46% 40% 38%

Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Online commerce growth is driven by mobile 8% 20% 31% -6% 15% 93% 120% 132% 47% 88% Amazon Otto Gruppe Idealo Apple.com eBay Shops Desktop Mobile WebsiteTrafficYoY% Source: comscore, 2013

Google – vertraulich. Vervielfältigung nicht gestattet.

Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best

Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. You lose out on your competition if you do not appear on mobile

Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best

Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Three steps to reach your mobile users 1. BE SEEN 2. BE FIRST 3. BE BEST If you are not moving – your competitors will. Make the best out of the mobile web – it will only become bigger and more important. Make sure people can find you

Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Some useful sources www.google.com www.youtube.com www.consumerbarometer.com www.ourmobileplanet.com

Google – vertraulich. Vervielfältigung nicht gestattet. With mobile you are always there Thank your very much! Steffen Ehrhardt

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