Published on March 6, 2014
Mobile Apps in Higher Education Marketing Mobile Apps in Higher Education Marketing Slide 1
Mobile Apps in Higher Education Marketing Overview 1) 2) 3) 4) Mobile Apps Digital Strategy Development Swift and Agile Solutions Apps vs. HTML5 Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 2
Mobile Apps in Higher Education Marketing 1. Mobile Apps The explosive growth of mobile technology adoption is undeniable, with mobile web access predicted to eclipse desktop access in 2014. Nearly 70 percent of college-bound high school students access college websites by mobile devices. Universities have used apps for diverse purposes, including: Interactive campus maps Searchable course catalogues Videos for campus tours, student testimonials, or academic programming Upcoming events, performances, lectures Transportation and contact information Apps can be used for extra resources or even as a foundation for online courses. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 3
Mobile Apps in Higher Education Marketing 2. Digital Strategy Development Integrating mobile apps with other internal systems can be challenging but lead to greater long-term functionality and easier adaptation. As mobile users tend to be task driven, universities should focus on key features to make available on mobile devices, such as a list of programs, application instructions and deadlines, and campus maps. Using open source platforms, such as Kurogo, enables students to develop some of the modules themselves. Over 200 schools use Kurogo to integrate with other apps, synch with social media accounts, and connect and share code with other institutions. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 4
Mobile Apps in Higher Education Marketing 3. Swift and Agile Solutions It is important that universities don't get caught up in sweeping content strategy and development at the expense of short-term solutions. Developing mobile optimized templates for the existing website is likely the best place to start to reach the most people. Find a platform to get up and running quickly, then integrate feedback to add new features over time. Collaborate with top-level stakeholders to take action with a cohesive vision and universal access. Toolslike AppMakr have encouraged some administrators with no real programming knowledge to very cheaply build their own. The user experience should be the key priority with any new app. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 5
Mobile Apps in Higher Education Marketing 4. Apps vs. HTML5 While there are clear competitive benefits for higher education to be proactive regarding mobile, shifting consumer markets and budgetary limitations make implementation strategies more challenging. Adobe's recent report revealed that only three years since the iPad's introduction, tablets are now driving more web traffic than smartphones, with an impressive 70 percent more page views per visit. Changing mobile trends highlight the fact that developing separate apps for each platform can be expensive and timeconsuming. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 6
Mobile Apps in Higher Education Marketing 4. Apps vs. HTML5 Responsive HTML5 coding works like an app but in your mobile browser, meaning that anyone on any phone or tablet can view your app. An HTML5 web app can be "wrapped" into a native app for iOS, Android and Blackberry so it is available in app stores, as well as through a browser. Although useful apps are an ideal part of student marketing for the mobile generation, a college's main priority should be providing an easy way for its audiences to access services on the mobile web, in whichever way institutional and user goals are best met. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 7
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Mobile Apps in Higher Education Marketing. Date posted: ... Mobile Marketing. Tags: content strategy and development, Higher Education Marketing, ...
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