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Mobile apps in higher education marketing

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Information about Mobile apps in higher education marketing
Education

Published on March 6, 2014

Author: highereducationmarketing

Source: slideshare.net

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Mobile Apps in Higher Education Marketing Mobile Apps in Higher Education Marketing Slide 1

Mobile Apps in Higher Education Marketing Overview 1) 2) 3) 4) Mobile Apps Digital Strategy Development Swift and Agile Solutions Apps vs. HTML5 Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 2

Mobile Apps in Higher Education Marketing 1. Mobile Apps    The explosive growth of mobile technology adoption is undeniable, with mobile web access predicted to eclipse desktop access in 2014. Nearly 70 percent of college-bound high school students access college websites by mobile devices. Universities have used apps for diverse purposes, including:  Interactive campus maps  Searchable course catalogues  Videos for campus tours, student testimonials, or academic programming  Upcoming events, performances, lectures  Transportation and contact information  Apps can be used for extra resources or even as a foundation for online courses. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 3

Mobile Apps in Higher Education Marketing 2. Digital Strategy Development    Integrating mobile apps with other internal systems can be challenging but lead to greater long-term functionality and easier adaptation. As mobile users tend to be task driven, universities should focus on key features to make available on mobile devices, such as a list of programs, application instructions and deadlines, and campus maps. Using open source platforms, such as Kurogo, enables students to develop some of the modules themselves.  Over 200 schools use Kurogo to integrate with other apps, synch with social media accounts, and connect and share code with other institutions. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 4

Mobile Apps in Higher Education Marketing 3. Swift and Agile Solutions   It is important that universities don't get caught up in sweeping content strategy and development at the expense of short-term solutions. Developing mobile optimized templates for the existing website is likely the best place to start to reach the most people.  Find a platform to get up and running quickly, then integrate feedback to add new features over time.  Collaborate with top-level stakeholders to take action with a cohesive vision and universal access.  Toolslike AppMakr have encouraged some administrators with no real programming knowledge to very cheaply build their own.  The user experience should be the key priority with any new app. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 5

Mobile Apps in Higher Education Marketing 4. Apps vs. HTML5  While there are clear competitive benefits for higher education to be proactive regarding mobile, shifting consumer markets and budgetary limitations make implementation strategies more challenging.  Adobe's recent report revealed that only three years since the iPad's introduction, tablets are now driving more web traffic than smartphones, with an impressive 70 percent more page views per visit.  Changing mobile trends highlight the fact that developing separate apps for each platform can be expensive and timeconsuming. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 6

Mobile Apps in Higher Education Marketing 4. Apps vs. HTML5  Responsive HTML5 coding works like an app but in your mobile browser, meaning that anyone on any phone or tablet can view your app.  An HTML5 web app can be "wrapped" into a native app for iOS, Android and Blackberry so it is available in app stores, as well as through a browser.  Although useful apps are an ideal part of student marketing for the mobile generation, a college's main priority should be providing an easy way for its audiences to access services on the mobile web, in whichever way institutional and user goals are best met. Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing Slide 7

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