Published on February 27, 2014
Mobile Apps – Do They Make Good Business Sense for You? WELCOME Wednesday Webinar Series | February 2014 Innovate. Automate. Collaborate. Contact Marianne Calilhanna P. +1. 267.640.9158/ Marianne.Calilhanna@Cenveo.com
AGENDA • Poll • Introductions • Industry statistics • The movement to mobile • Questions from you Innovate. Automate. Collaborate.
ABOUT US We are a leading print and content solutions provider for the publishing industry TECHNOLOGY CONTENT DELIVERY XML transformations Production management Print XML to InDesign Copyediting USPS distribution XML editors Composition Online QA scripting Expedited production models PDF Mobile and eContent Publish ahead of print eBook Metadata Quality control checks Innovate. Automate. Collaborate.
OUR SERVICES Some of the ways we help publishers Innovate. Automate. Collaborate. 4
OUR SPEAKERS Jim McQueen Director of Digital Media Cenveo Publisher Services W: +1.610.250.3680 C: +1.610-704-4886 McQueenJ@cadmus.com www.cenveopublisherservices.com/ Innovate. Automate. Collaborate. Darrell Gunter President & CEO Gunter Media Group W: +1.973.762.9715 C: +1.973.454.3475 firstname.lastname@example.org www.guntermediagroup.com/ Marianne Calilhanna Director of Marketing Cenveo Publisher Services C: +1.267.640.9158 Marianne.email@example.com www.cenveopublisherservices.com/
STATISTICS | MOVEMENT TO MOBILE The movement to mobile is exponentially faster the movement to laptops • Reduction of PC sales units year over year 8.6% • Worldwide PC shipments declined 6.9% in 4th quarter of 2013 compared to 2012 • The user interface changes with each technology • Mobile growth year over year 25%-43% • Mobile now accounts for 12% of Americans’ media consumption time, triple from 2009. WHAT THIS MEANS: You must provide content in an easy readable experience Sources: Gartner Research | http://www.gartner.com/newsroom/id/2647517 Digiday, 2013 | http://digiday.com/brands/15-stats-brands-should-know-about-mobile/ Innovate. Automate. Collaborate.
STATISTICS | CUSTOMER METRICS Customers are driving the surge in mobile products, apps, and software I want my content on every device • Customer habits change faster today • Content is expected in all formats and now with responsive design • Sharing and feedback are mandatory with today’s content • New breed of researchers WHAT THIS MEANS: Customer satisfaction is achieved by rapid delivery of useful software. Innovate. Automate. Collaborate.
STATISTICS | CONTENT CONSUMPTION The surge in mobile means the consumption of content will continue to increase • New markets are looking for content • Content creation process will need to be enhanced • XML-to-publish workflows WHAT THIS MEANS: XML early is no longer an option; it is imperative for publishing workflows. Innovate. Automate. Collaborate.
APPS | BUSINESS DECISIONS Innovation gains customers…innovate now “Done is better than perfect.” Sheryl Sandberg, COO, Facebook Innovate. Automate. Collaborate. • • • • • Start simple Deliver working software frequently Welcome changing requirements Build loyalty Study usage metrics WHAT THIS MEANS: Publishers need a digital edition and an app to remain competitive. Successful cases we’ve seen start small and iterate toward complexity.
EXAMPLE | CENVEO MOBILE dPUB Three editions to fit your publication needs: Starter, Business, Custom • All the app functionality you demand (rich media, HTML5, 24/7 email support, metrics, etc) • PDF, XML, InDesign, Quark input files • Single edition or multi-issue editions • Tags: easy semantic enrichment improves distribution & exposure via social media • Custom apps built to publishers needs Innovate. Automate. Collaborate.
SURVEY | MAKING DIGITAL PAY http://www.cenveopublisherservices.com/making-digital-pay Innovate. Automate. Collaborate.
QUESTIONS? 5457 Twin Knolls Road, Suite 200, Columbia, MD +1.267.640.9158 Marianne.Calilhanna@Cenveo.com https://twitter.com/CenveoPublisher Cenveo Publisher Services Innovate. Automate. Collaborate.
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