Mobile Apps – Do They Make Good Business Sense for You?

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Information about Mobile Apps – Do They Make Good Business Sense for You?
Business & Mgmt

Published on February 27, 2014

Author: MarianneCalilhanna



Publishers, libraries, and associations are striving to keep up with the latest in publishing technology as well as end-users’ needs but keeping pace with new publishing technology can be difficult as well as expensive. Mobile apps are a perfect example of technology that more publishers provide and more end-users expect. Apps provide content in creative ways that go beyond the traditional publishing models.

The mobile market is trending to experience tremendous growth in 2014. Over the past year, our metrics indicate that the majority of users still use a desktop as primary access but tablet and mobile device usage continues to increase. For this webinar, sponsored by the Library Publishing Coalition, we’ll discuss the growing mobile app market, how publishers are entering this space, and the various functionality that can be offered. Cenveo Publisher Services will share examples of what publishers and educational institutions have done, the process involved, and the successes/difficulties associated with new mobile app initiatives.

Mobile Apps – Do They Make Good Business Sense for You? WELCOME Wednesday Webinar Series | February 2014 Innovate. Automate. Collaborate. Contact Marianne Calilhanna P. +1. 267.640.9158/

AGENDA • Poll • Introductions • Industry statistics • The movement to mobile • Questions from you Innovate. Automate. Collaborate.

ABOUT US We are a leading print and content solutions provider for the publishing industry TECHNOLOGY CONTENT DELIVERY XML transformations Production management Print XML to InDesign Copyediting USPS distribution XML editors Composition Online QA scripting Expedited production models PDF Mobile and eContent Publish ahead of print eBook Metadata Quality control checks Innovate. Automate. Collaborate.

OUR SERVICES Some of the ways we help publishers Innovate. Automate. Collaborate. 4

OUR SPEAKERS Jim McQueen Director of Digital Media Cenveo Publisher Services W: +1.610.250.3680 C: +1.610-704-4886 Innovate. Automate. Collaborate. Darrell Gunter President & CEO Gunter Media Group W: +1.973.762.9715 C: +1.973.454.3475 Marianne Calilhanna Director of Marketing Cenveo Publisher Services C: +1.267.640.9158

STATISTICS | MOVEMENT TO MOBILE The movement to mobile is exponentially faster the movement to laptops • Reduction of PC sales units year over year 8.6% • Worldwide PC shipments declined 6.9% in 4th quarter of 2013 compared to 2012 • The user interface changes with each technology • Mobile growth year over year 25%-43% • Mobile now accounts for 12% of Americans’ media consumption time, triple from 2009. WHAT THIS MEANS: You must provide content in an easy readable experience Sources: Gartner Research | Digiday, 2013 | Innovate. Automate. Collaborate.

STATISTICS | CUSTOMER METRICS Customers are driving the surge in mobile products, apps, and software I want my content on every device • Customer habits change faster today • Content is expected in all formats and now with responsive design • Sharing and feedback are mandatory with today’s content • New breed of researchers WHAT THIS MEANS: Customer satisfaction is achieved by rapid delivery of useful software. Innovate. Automate. Collaborate.

STATISTICS | CONTENT CONSUMPTION The surge in mobile means the consumption of content will continue to increase • New markets are looking for content • Content creation process will need to be enhanced • XML-to-publish workflows WHAT THIS MEANS: XML early is no longer an option; it is imperative for publishing workflows. Innovate. Automate. Collaborate.

APPS | BUSINESS DECISIONS Innovation gains customers…innovate now “Done is better than perfect.” Sheryl Sandberg, COO, Facebook Innovate. Automate. Collaborate. • • • • • Start simple Deliver working software frequently Welcome changing requirements Build loyalty Study usage metrics WHAT THIS MEANS: Publishers need a digital edition and an app to remain competitive. Successful cases we’ve seen start small and iterate toward complexity.

EXAMPLE | CENVEO MOBILE dPUB Three editions to fit your publication needs: Starter, Business, Custom • All the app functionality you demand (rich media, HTML5, 24/7 email support, metrics, etc) • PDF, XML, InDesign, Quark input files • Single edition or multi-issue editions • Tags: easy semantic enrichment improves distribution & exposure via social media • Custom apps built to publishers needs Innovate. Automate. Collaborate.

SURVEY | MAKING DIGITAL PAY Innovate. Automate. Collaborate.

QUESTIONS? 5457 Twin Knolls Road, Suite 200, Columbia, MD +1.267.640.9158 Cenveo Publisher Services Innovate. Automate. Collaborate.

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