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Mobile App trends Worldwide 2014

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Information about Mobile App trends Worldwide 2014
Technology

Published on March 11, 2014

Author: AppStudioz

Source: slideshare.net

Description

Mobile Application Trends Worldwide 2014
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1. Fun App Store Facts 2. App Trends 3. Smart Phone Purchase Trends 4. Trends for Operating Systems in Various devices 5. Most used Apps(US & Non US) 6. Apps Download Trend Free Vs Paid App 7. App Revenue Generation 8. Top Category of Apps been Downloaded 9. Apps with more than 50K Downloads in Google Play 10. Top Categories in Apple Store Agenda 11. Number of Apps Google Play Vs App Store 12.Apps Download Trend Worldwide 13.Top Rated Apps on Android 2013 14.Top rated App on iOS 2013 15.Revenue : iOS vs Android app stores 16.Indian App Market Revenue Projection 17. Android Dominates Market Share, But Apple Makes All The Money 18. Conclusion 19.References

Fun App Store Facts • The percentage of overall App Store revenue generated by free apps with in-app purchases increased from 77 percent to 92 percent from January 2013 to November 2013 • In 2013, about 90 percent of revenue generated from games came from free-to- play titles, while just 8 percent came from paid apps • Two of the top three free apps come from Google (YouTube at No. 2, and Google Maps at No. 3), making Google the most downloaded publisher in the App Store for 2013 • Candy Crush Saga was the most downloaded app in 2013 • More people downloaded Despicable Me: Minion Rush than downloaded Facebook on 2013 • Eight of the top 10 paid apps were games, but the No. 1 overall paid download was a messaging app (WhatsApp Messenger) • Clash of Clans managed to make more money in 2013 than Candy Crush Saga • Disney was the top paid app publisher, with Temple Run: Oz leading the charge • People still love apps a lot – the biggest takeaway

0 50 100 150 200 2009 2010 2011 2012 2013 2014 120 160 175 165 180 200 NumberinBillion YearSource: Gartner Smart Phone Purchase TrendWhile there is an exponential rise in the purchase of Smartphones since 2010, the industry is trying to stabilize since 2012

Trend for operating system in various devices Both Android and iOS are showing a positive growth whereas RIM is showing negative growth 0 500000 1000000 1500000 2009 2010 2011 2012 2013 2014 In Billion Years RIM iOS Android Source: Gartner

2013 US 2013 Non US 0 10 20 30 40 50 60 70 80 Percentage Applications 2013 US 2013 Non US Most Used Apps (US VS NON US) While Google alone covers 40% of the Global App Industry, rest of the apps are also trying to be in the league Source: Gartner

0 20 40 60 80 100 120 140 2009 2010 2011 2012 2013 2014 Download in Billion Years Free Downloads Paid Downloads Apps Download Trend (Free vs Paid apps) Since 2011, industry has witnessed a sudden growth in number of Free- app downloads SOURCE: Gartner

App Revenue Generation A sharp rise from 2011 to 2012 and gradual increase from 2012 onwards can be seen Paid Purcha… From… Total… 0 20000 40000 60000 2009 2010 2011 2012 2013 2014 In Millions Years Paid Purchased From Ads Total Revenue (Billion Dollers) Source: Gartner(Sept 2013)

0.00% 50.00% 100.00% 150.00% 200.00% 250.00% 2011-2012 2012-2013 GROWTHINPERCENTAGE Year Messaging and Social Utility and Productivity Music, Media and Entertainment Lifestyle and Shopping Games Sports,Health and Fitness News and Magazine Top Categories of apps being downloaded Year-on-Year increase in downloads across categories Source: Flurry

Top app Categories on Google Play (50K+ Downloads) Top 3 (Paid apps): Travel, Personalization, Entertainment Top 3 (Free apps): Entertainment, Personalization, Lifestyle 0 10000 20000 30000 40000 Business Communication Entertainment Lifestyle Media& Video Music & Audio Personalization Photography Shopping Social Travel & local In Millions Category Paid Apps Free Apps Source: AndroidRank.org

0 5 10 15 20 Books Business Education Entertainment Games Health Care & Fitness Lifestyle Music News Photography Productivity Reference Sports Travel Utilities Percentage Categories In 2013 games were the most popular category among all closely followed by education. And, rest of the categories have also shown large margin. Top Categories on Apple Store

Number of Apps : Google Play vs App Store 0 200000 400000 600000 800000 1000000 1200000 2009 2010 2011 2012 2013 In Billions Years Google Play iOS2 Source: Wikipedia

0 50000 100000 150000 200000 250000 300000 2012 2013 2014 2015 2016 2017 Downloads in Millions Years Free Download Paid Download Apps Download Trend Worldwide Source: Gartner

Top Rated Apps on Android 2013 Reddit is fun, Evernote, Nova Launcher and Pocket casta have been rated maximum 3.8 4 4.2 4.4 4.6 4.8 Duolingo Pocket Casts Evernote Pixler Express Nova Launcher Double Twist Player & Podcasts Reddit is Fun Feedly Sleep Bot Aereo Ratings Applications Android Android Source: Mashable

Top Rated Apps on iOS 2013 4 4.2 4.4 4.6 4.8 5 5.2 Afterlight Duolingo Pocket Light Meter Temple Run 2 Venmo Over ThirdLove Vine Proust Mextures Ratings Applications iOS iOS Proust, Vive and Duolingo have been rated maximum Source: Mashable

Revenue: iOS vs Android app stores Positive growth in both the app stores since 2012 to 2013 0 50 100 150 200 250 300 350 2012 2013 InMillions Years iOS App Store Google Play Source: Avendus Analysis

Although, the growth in Indian market is slow as compared to global market but it is showing good signs since 2013 R E V 0 500 1000 1500 2000 2500 2012 2013 2014 2015 2016 300 657 974 1621 2065 RevenueinCrore REVENUE Indian App Market Revenue Projection Source: Gartner

Android Dominates Market Share, But Apple Makes All The Money 0 10 20 30 40 50 60 70 80 90 OS Market Share % Android iOS 0 10 20 30 40 50 60 OS Profit Share % Android iOS As per IDC, in Q3 2013 • Android made up 81 % of devices shipped • Apple’s iOS is at second place with only 12.9 percent • But, Apple profit numbers are way ahead • Apple, as per Canaccord Genuity takes 56% of the profit in the mobile device market

• Steady growth of smartphones followed by increasing options for different Oses • Growth of Free/Paid apps since 2010-11 is earning revenue from- ads, purchase, in-app purchases and paid • apps. • In 2011-12 application growth in various categories has given an additional support to the application market, encouraging different platforms (RIM, Windows etc.) to build more and more apps • iOS and Android almost creating a bipolar application market in terms of revenue, profit, number of apps, growth etc. • Increasing growth of both free and paid apps mainly in the messaging and social apps category. • Personalized apps like skins, wallpapers and ringtones have shown more revenue prospects • Slow growth of apps in categories like News, Magazine, Health and fitness are largely to be seen in the later part of the coming year Conclusion

• Gartner • Flurry • AndroidRank.org • Statista • App Brain • Avendus Analysis • About.com • www.tuaw.com • Wikipedia • Mashable References

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