Mobile app Marketing (based on an eMarketer article)

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Information about Mobile app Marketing (based on an eMarketer article)
Marketing

Published on March 4, 2014

Author: zeesh2

Source: slideshare.net

Description

How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

MOBILE APP MARKETING TACTICS USED BY SUCCESSFUL APP MARKETERS Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

SPOILED FOR CHOICE? The Number of Apps went Up by 40% in 2013 Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

THERES AN APP FOR THAT? This needs to be revised to “There are Apps* for That?” as multiple options vie for consumer attention Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

FREE AND FUN STILL WIN Free Apps Still Rule the Roost – Share of Paid Apps is Declining YOY Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Games Account for 40% of Global Downloads!

AND RANKINGS WORK IN RAKING DOWNLOADS Chris Mason – CEO of Branding Brand Rank in the App Stores can trigger more Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

BIG & FICKLE A Huge Potential Audience – Downloads Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) How Do You Drive Repeat Usage? #Loyalty

UNDERSTANDING APP DISCOVERY Browsing the App store Personal Recommendation Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Search and Social Discovery

APP INSTALL ADS With Increased Adoption of “App Install” ads the Costs of Acquisition are Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)

CONVERSION & RETENTION DRIVERS Some factors that Influence Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retention Rates Higher when Users Opt-in for Push Notifications

10 TACTICS FOR SUCCESSFUL APP MARKETING App Store Search Optimization (ASO) Social Integration – Turn on Sharing User Lifetime Value Measurement App Review Requests Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) App Trailers – Video App Previews

10 TACTICS TO SUCCESSFUL APP MARKETING Lookalike Audiences – Ideal User Push Notifications and In-App messages Reward Programs – Reward Loyalty App Deep Linking Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retargeting Existing Users

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