advertisement

Mobile Analytics Report (February 2014)

0 %
100 %
advertisement
Information about Mobile Analytics Report (February 2014)
Technology

Published on February 21, 2014

Author: citrix

Source: slideshare.net

Description

The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks.

Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.
advertisement

Feb 2014 Mobile Analytics Report

The mobile advertising ecosystem is growing rapidly • 50% of smartphone subscribers are now served ads • 66% increase over 2013 when only 3 out of 10 were served ads © 2014 Citrix

Smartphones users are tuning into Internet radio • 20% of smartphone subscribers now listen to internet radio • 100% increase year over year © 2014 Citrix

Mobile subscribers connecting for mobile games * 10% of mobile users play games which utilize mobile network connectivity * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix

Mobile software updates are on the rise * • 20% of mobile users are downloading software updates over cellular networks • Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix

Social networking on mobile devices remains strong 2013 2014 • 4 out of 10 mobile users continue to engage in social networking © 2014 Citrix

Images driving mobile social networking data usage Sharing images generates 63% of social networking mobile data volume; Video generates nearly 32% © 2014 Citrix

Social networking impact differs between regions and operators Effect on smartphone subscriber data volume 11% 10% EMEA Operator A 7% EMEA Operator B 6% US Operator A 4% US Operator B Asia Operator A % of Daily Smartphone Data Volume © 2014 Citrix

Social networking impact differs between regions and operators Effect on smartphone subscriber volume 49% 41% 38% EMEA Operator A 31% EMEA Operator B US Operator A 16% US Operator B Asia Operator A % of Daily Smartphone Subscribers © 2014 Citrix

Android tablets generate 2X the traffic volume of Android smartphones © 2014 Citrix

iOS tablets generate 3X more traffic volume than iOS smartphones © 2014 Citrix

Media player continues to drive mobile data volume And YouTube continues to drive media player data volume Facebook 4% © 2014 Citrix

Time of day affects mobile content & data volume 10.0% News 7.5% Weather Shopping 5.0% Finance 2.5% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300

Time of day affects mobile content & data volume 700.0% Social 525.0% Dating Video 350.0% Adult 175.0% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300

Running applications drive mobile health apps Top 10 mobile health apps by number of subscribers from a network perspective 25% 17% 18% 11% 3% Baby Bump © 2014 Citrix 4% 5% Lose It! Period Diary 5% Pregnancy+ 6% Map My Run 7% Nike+ Weight Watchers RunKeeper My Fitness Pal Runtastic

Mobile games with embedded video impacting network 2014 volume climbing; in 2013 no top mobile games involved video content being sent over the network Top 5 by Data Volume 2013 Top 5 by Data Volume 2014 Words with Friends Temple Run Hay Day Bejeweled Solitaire Solitaire My Talking Tom Angry Birds © 2014 Citrix Despicable Me Top Eleven

Snapshot of video impact on mobile gaming 98% 77% Video © 2014 Citrix Images App/Web

The mobile web user experience is improving © 2014 Citrix

But the mobile video user experience still lags © 2014 Citrix

Accessing high resolution video can still be slow going Half of 720p and higher resolution videos stall 45.7% 36.0% 240p and lower 360p and lower 480p and lower 14.5% 15.1% 10.5% higher than 720p Mobile Video Stalling by Resolution © 2014 Citrix 720p and lower

Bytemobile reduces video stalling by 54% Effect of optimization on video stalling © 2014 Citrix

Want to read the full Mobile Analytics Report? port alytics Re Mobile An 14 February 20 t into des insigh 014 provi ebruary 2 uality rt for F ribers’ q tics Repo ect subsc vide mobile obile Analy rs that aff nt is to pro he Citrix M lated facto T out s. The inte or and re service cisions ab r behavi obile data inform de subscribe monetize oE) with m s that can nce (Q xample age and of experie al-world e es to man insight into tors with re ting servic ing broad ork opera differentia netw e provid QoE and r same tim subscribe hile at the improving f traffic, w volumes o m. cosyste increasing bile data e of the mo the state vior this beha the impact tterns and tworking, ily usage pa rtising and social ne cribers’ da s ve ad ples of subs Highlight as mobile obile data ative exam ch tit om 2014 s topics su h and quan s insight int February port addres games, mobile healt port provide from the re ry 2014 re . Findings day, mobile The Februa s’ networks and time of erator t type as this has on op e by conten ork impact twork usag ing in netw rience. eo – a mobile ne data expe g is increas d 32% vid red mobile l networkin images an Socia measu of 63% tworking made up en social ne hone category is m 2013 wh o didn’t of smartp change fro tagram Vide ed to 50% cribers significant e now serv hone subs Vine and Ins s ar as artp alytics Mobile ad 30% of sm apps such m ile An video rs - up fro in Citrix Mob subscribe wnloaded bruary 2013 exist. b pages do e d in the Fe mobile we ent over th as reporte improvem ar, 50% of larity with cond This ye r popu Report. ich 50% of less, a 3-se in subscribe dio over the 2013, in wh s. seconds or s doubled 5 uary dio ha Internet Ra conds or les rted in Febr Internet Ra February listening to ded in 8 se figure repo for reported in bscribers s downloa 20% of su twork stall web page m 10% as fro mobile an LTE ne eo twork - up videos on twork, vid mobile ne e, mobile nnected on a 3G ne On averag nds while . network-co seco 2013 play age age of 15 bscribers su an aver an aver seconds. artphone te 1.5% of erages 47 10% of sm ble to the es genera stalling av e, compara obile gam d in data volum games. M g as reporte bscriber’s ne su advertisin smartpho to mobile tributable volume at iber . by subscr mber 2013 Nove health apps d lar mobile ight-loss an most popu nning, we s and ru The top 10 ed to fitnes e are relat usag health. d women’s nutrition, an l m a globa ta traffic fro of all network da or out mobile network data traffic quarter ab e ceding of all mobil over the pre sive view on gathered comprehen ed informati intended to reflect a t ously sourc of anonym data presented is no sis is an analy stomers. The This report cu on of Citrix rs. cross-secti subscribe bile network mo © 2014 Citrix Click to download now

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Mobile Analytics Report February 2014 - docplayer.net

Mobile Analytics Report February 2014 The Citrix Mobile Analytics Report for February 2014 provides insight into subscriber behavior and related factors ...
Read more

Mobile Analytics Report - citrix.com

Mobile Analytics Report February 2015. 09 15 Introduction The Consumer Market: Mobile ... Per the Citrix Q3 2014 Mobile Analytics Report, during game time on
Read more

February 2014 – Enterprise Mobile App Platform

Mobile Data Management; Mobile Analytics; Resources. ... Analyst Report; White Papers; Webinars; ... February 1, 2014.
Read more

comScore Releases February 2014 U.S. Search Engine ...

comScore Releases February 2014 U.S ... Query Report February 2014 vs ... and analytics, delivering insights on web, mobile and TV ...
Read more

Wikimedia Engineering/Report/2014/February - MediaWiki

Wikimedia Engineering/Report/2014/February. ... Mobile (Android Apps) ... Leila Zia joined the Analytics team as Research Scientist ...
Read more

The Swrve Monetization Report, January 2014 | Swrve ...

The Swrve Monetization Report, January 2014. We're delighted to announce the availability of our first report into the mobile ... same for February ...
Read more

ByteMobile Adaptive Traffic Management - Tech Info - Citrix

ByteMobile Adaptive Traffic Management Tech Info. ... The information presented in the quarterly Citrix Mobile Analytics Report is ... 2014 – February ...
Read more

UK Digital Market Overview February 2014 - comScore, Inc

Audience Analytics . ... UK Digital Market Overview February 2014. ... but mobile usage increased +1.3% to 34.5m. ...
Read more

⭐3 rd Annual HIMSS Analytics Mobile Survey. February 26 ...

3 rd Annual HIMSS Analytics Mobile Survey February 26, 2014 www.himssanalytics.org 2013 HIMSS Analytics Mobile Technology Survey Final Report February 26 ...
Read more