Published on February 21, 2014
Feb 2014 Mobile Analytics Report
The mobile advertising ecosystem is growing rapidly • 50% of smartphone subscribers are now served ads • 66% increase over 2013 when only 3 out of 10 were served ads © 2014 Citrix
Smartphones users are tuning into Internet radio • 20% of smartphone subscribers now listen to internet radio • 100% increase year over year © 2014 Citrix
Mobile subscribers connecting for mobile games * 10% of mobile users play games which utilize mobile network connectivity * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix
Mobile software updates are on the rise * • 20% of mobile users are downloading software updates over cellular networks • Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix
Social networking on mobile devices remains strong 2013 2014 • 4 out of 10 mobile users continue to engage in social networking © 2014 Citrix
Images driving mobile social networking data usage Sharing images generates 63% of social networking mobile data volume; Video generates nearly 32% © 2014 Citrix
Social networking impact diﬀers between regions and operators Effect on smartphone subscriber data volume 11% 10% EMEA Operator A 7% EMEA Operator B 6% US Operator A 4% US Operator B Asia Operator A % of Daily Smartphone Data Volume © 2014 Citrix
Social networking impact diﬀers between regions and operators Effect on smartphone subscriber volume 49% 41% 38% EMEA Operator A 31% EMEA Operator B US Operator A 16% US Operator B Asia Operator A % of Daily Smartphone Subscribers © 2014 Citrix
Android tablets generate 2X the traﬃc volume of Android smartphones © 2014 Citrix
iOS tablets generate 3X more traﬃc volume than iOS smartphones © 2014 Citrix
Media player continues to drive mobile data volume And YouTube continues to drive media player data volume Facebook 4% © 2014 Citrix
Time of day aﬀects mobile content & data volume 10.0% News 7.5% Weather Shopping 5.0% Finance 2.5% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300
Time of day aﬀects mobile content & data volume 700.0% Social 525.0% Dating Video 350.0% Adult 175.0% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300
Running applications drive mobile health apps Top 10 mobile health apps by number of subscribers from a network perspective 25% 17% 18% 11% 3% Baby Bump © 2014 Citrix 4% 5% Lose It! Period Diary 5% Pregnancy+ 6% Map My Run 7% Nike+ Weight Watchers RunKeeper My Fitness Pal Runtastic
Mobile games with embedded video impacting network 2014 volume climbing; in 2013 no top mobile games involved video content being sent over the network Top 5 by Data Volume 2013 Top 5 by Data Volume 2014 Words with Friends Temple Run Hay Day Bejeweled Solitaire Solitaire My Talking Tom Angry Birds © 2014 Citrix Despicable Me Top Eleven
Snapshot of video impact on mobile gaming 98% 77% Video © 2014 Citrix Images App/Web
The mobile web user experience is improving © 2014 Citrix
But the mobile video user experience still lags © 2014 Citrix
Accessing high resolution video can still be slow going Half of 720p and higher resolution videos stall 45.7% 36.0% 240p and lower 360p and lower 480p and lower 14.5% 15.1% 10.5% higher than 720p Mobile Video Stalling by Resolution © 2014 Citrix 720p and lower
Bytemobile reduces video stalling by 54% Effect of optimization on video stalling © 2014 Citrix
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