Mobile Advertising and Gen Y

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Information about Mobile Advertising and Gen Y

Published on May 15, 2013

Author: SidneyEve

Source: slideshare.net

Description

Slides from my keynote at The Canadian Marketing Association's MobileDay 2013 Toronto event.

mobileadvertisingwhatresonateswithGenY?apresentationbySidneyeveMatrix

ithadsomuchpersonalinformationitbecameanextensionofthemindandameanstohaveasociallife.Itcapturedpartoftheiridentity."OneofthemoststrikingthingswesawwasjusthowidentifiedpeoplewerewiththeiriPhone…~TanyaLuhrmann,StanfordUniversity

Source:Yahoo!survey2012,2,000respondentssleepwiththeirphonesortabletsour go-to wind-down devices9of10owners

image credit: [ embr ]"If  you  lose  your  phone,  youve  effectively  lost  your  wallet,  your  keys,  your  lifestyle,  and  you  cant  talk  to  anyone."~  respondent  in  OnePoll  and  SecurEnvoysurvey  (2012)Nomophobia!

wegathertogetheraroundandviascreens

asocialmedialifelinestatversations

studentswithsmartphonesextraminutesaweekvs.thosewithoutthem40studysource:studyblue 1 million students fall 2011 semester

smsinterruptionadvertising

~DennisWoodside,Google’sSeniorVicePresidentofAmericasSales“Peopledon’twanttobebludgeonedwithbroadcasts.Theywant,andexpect,somethingmoresophisticated,more considerate.”

According to Microsoft,88% of consumers searching ona mobile device will make a purchase within 24 hours.mobile  commerce  web  design  must  be  lean,  mean  and  clean ~Igor  Faletski,  CEO  of  Mobify,...  and  socially  integrated

ontheimportanceofmobileemailoptimizationifanemailreceivedonyourmobiledevicedoesnotdisplayproperly,doyou:35% save it toview on PC19% close andforget about itsource:e-Dialog2012GlobalResearchStudy,9,000respondents49% deleteimmediately

Ifmobileistheneedlesocialisthethread.

FriendsFirst.

social,mobileandpoweredbyfriendsaffiliatemarketing

"wouldyoudownloadthisfreeapp?"

Source: Prosper Mobile Insights survey 2011, 25,000 respondentsappsone-timeuse26%

hotmappingenhanceyourgeorelevance

digitalserendipitychemistryinproximity

TheRecognizrfacialrecognition&socialstreamaggregator

crossingthecreepyline

geosociality&digitaldiscoverabilitytheoryvs.practice

Islocationthemostpersonalinformationofall?

Privacy matters.Spammy apps requiring too many permissions get deleted.

connectedkids

connectedkids

"Onlineprivacyisdead--Millennialsunderstandthat,olderusershavenotadapted.Millennialsrecognizethatgivingupsomeoftheirprivacyonlinecanprovidebenefitstothem."~JeffreyI.Cole,DirectorUSCAnnenbergCenterfortheDigitalFuture

70%Millennialssaynooneshouldhaveaccesstotheironlinebehavior.25%willtradeitformorerelevantadvertising,56%willsharelocationforcouponsordeals,51%willsharedatawithcompaniesiftheygetsomethinginreturn.Source: USC Annenberg Center for the Digital Future

"WewantNewYorkCitytobethesafestcityintheworldtohavesex."Dr. Monica Sweeney, NYC assistant health commissionerimage: Jeff the TrojanGPScondomlocatorappgeoutilities

socialCRMsociallisteningandsocial-local-mobile

databasemarketinghypertargeting

discoveringlocalvolunteeropportunities

$2.99

free

selling  social  connections  

givingconsumersawaytoco-brandthemselves+sharewithfriends

Thankyou.@sidneyeve©AllRightsReserved2013

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