Published on May 15, 2013
Source:Yahoo!survey2012,2,000respondentssleepwiththeirphonesortabletsour go-to wind-down devices9of10owners
image credit: [ embr ]"If you lose your phone, youve effectively lost your wallet, your keys, your lifestyle, and you cant talk to anyone."~ respondent in OnePoll and SecurEnvoysurvey (2012)Nomophobia!
studentswithsmartphonesextraminutesaweekvs.thosewithoutthem40studysource:studyblue 1 million students fall 2011 semester
According to Microsoft,88% of consumers searching ona mobile device will make a purchase within 24 hours.mobile commerce web design must be lean, mean and clean ~Igor Faletski, CEO of Mobify,... and socially integrated
ontheimportanceofmobileemailoptimizationifanemailreceivedonyourmobiledevicedoesnotdisplayproperly,doyou:35% save it toview on PC19% close andforget about itsource:e-Dialog2012GlobalResearchStudy,9,000respondents49% deleteimmediately
Source: Prosper Mobile Insights survey 2011, 25,000 respondentsappsone-timeuse26%
Privacy matters.Spammy apps requiring too many permissions get deleted.
70%Millennialssaynooneshouldhaveaccesstotheironlinebehavior.25%willtradeitformorerelevantadvertising,56%willsharelocationforcouponsordeals,51%willsharedatawithcompaniesiftheygetsomethinginreturn.Source: USC Annenberg Center for the Digital Future
"WewantNewYorkCitytobethesafestcityintheworldtohavesex."Dr. Monica Sweeney, NYC assistant health commissionerimage: Jeff the TrojanGPScondomlocatorappgeoutilities
selling social connections
Keynote presentation for The Canadian Marketing Association's MobileDay 2013 Toronto event. Covers recent research and case studies of diverse campaigns ...
... How to Capture Gen Y Consumers. ... on their Web browsers and mobile ... Reilly noted that successful advertising and marketing toward millennials ...
Mobile strategy; Majority of what ... The mobile advertising opportunity is directly proportional to the number of mobile users as well as the amount ...
Marketing to Gen X and Gen Y Monday, 21 March 2011. Australia’s Generations Source: ABS 2008 With rising life expectancy, and younger people living at ...
Five Steps to Improve Your Marketing ... we defined a five-step plan for marketers to improve their marketing toward demanding Gen-Y ... Mobile ...
Five Ways to Market to Gen-Y. by Tim Hare | ... When advertising to Gen-Y, or, ... The Most Important Mobile E-Commerce Features.
... abbreviated to Gen Y) ... Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y", ... 94% owned a mobile phone, ...
5 Things You Need To Know About Marketing To Gen Y. ... are exactly why I use Netflix. I have always been extremely turned off by advertising, ...
Advertising; Digital; Media; Agency; Data; BtoB; ... Gen Z is a generation of highly-educated, ... mobile phones, ...
Infographic: Gen Z and Millennials Want Different Things From Brands The younger generation is more tolerant of digital ads By Christopher Heine