Mobile Ads on Activate Singapore

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Information about Mobile Ads on Activate Singapore

Published on February 19, 2014

Author: adhiepradana



Slides for MobileAds presentation @Activate Singapore 2014 Interactive Banner Ads Native Advertising Units

Problem 1 of 3 Mobile is eroding the desktop!

Global Mobile vs. Desktop Internet User Projection Source: Morgan Stanly 2014

Problem 2 of 3 Flash is DEAD!

Mini Website within Mobile Websites or Apps Native Advertising!

Native Advertising

Microsite Components • Social media walls & share buttons • Lead capture • Image slideshow • Location map • Coupons • Video • Click-to-Call (coming soon) • Click-to-SMS (coming soon) • etc

Mobile Websites In-App (MRAID2.0-Standard) Interstitial Embedded Expandable Native Ads

Problem 2 of 3 Creating Rich Media Ad is EXPENSIVE & TEDIOUS!

Up to 5X Cheaper Mobile Desktop Expensive | Premium Complicated Low Cost | Mass Market Simple DIY

Revenue Model Free to Use Ad Creator. CPM Rates on Ad Impressions Recurring Revenue, Snowball Effect

Market Size Global Mobile Ad Spending: $24.5 Billion by 2016 Double-Digit Growth Every Year. Source: Gartner, 2013

Traction Partner: Smaato,,, etc Partner (NDA) : Japan & USA

Team Alvin Koay CEO, hustler Koji Ito Exec. Director of Mobile Content Forum, JP, Director of JASDAQ-listed company, I-FREEK, Inc. April Cheong Product Manager, UI/UX 2 Front-End Engineers 1 System Admin + Back End Developer 1 Database & Back End Developer 1 Designer

Conclusion Partnerships & paying customers Double Digit BILLION Dollar Global Market

Thank You Visit us at Contact: Alvin Koay, CEO

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