Published on March 8, 2014
Mobi security Home surveillance technology for the mobile age
Fact: in the time it will take you to go through this presentation, 20 homes will have been robbed in France
The problem with video home security systems today Expensive because of bloated hardware costs Not adapted to small houses/apartments: solutions are geared towards large properties 0 user-friendliness: security companies have their roots in B2B services and don’t have what it takes to design customer friendly solutions Fragmentation between hardware and software: virtually no player capable of providing an integrated solution with affordable quality hardware and quality software solutions Highly fragmented market with strong regional players: customers don’t reap the benefits of economies of scale
Who we are We are a team of 3 engineers from the UTC school of engineering Romain Minoret Sabine Surcat Denise Alabi After completing our final year thesis on the topic of integrated home security systems, we want to apply the insights we gained by creating a new type of security services company.
Why we are different We talk ONLY to end consumers: unlike other players, our exclusive focus is on the B2C market. We do not talk to property developers or B2B resellers. This allows us to create cost competitive solutions that are tailor made for customers. We sell integrate hardware and software: the SecuCam and SecuApp go hand in hand and are sold together We make security solutions that are super simple to use, our goal is to completely de-mystify home security for the average user We distribute our product through consumer electronics stores to reach a wide audience
Our product SecuCam Set of 4 battery powered 10MP cameras connected to wifi network. Dust and humidity resistant. Require no professional installation, can be mounted on any wall in 5 minutes with screws or adhesive stickers. Can be taken off their mount for easy maintenance (battery change, cleaning, repair…). Small size for easy concealment SecuApp Smartphone and tablet compatible app that packages the content captured from by the app for easy consumption - Live feed - “Daily digest”: the last 12 or 24 hours in accelerated view for easy monitoring of the days’ activity - Personalized archives: customers can use the app to instantly request footage from a certain period. Ex: “I want to get a video of the footage of Monday October 3rd from 6.43pm to 10.04pm”
Our product Camera captures video content and uploads it to cloud through wifi network App allows to easily view and package video content on demand
Our targets Primary market Private owners of small to mid-sized homes and apartments (50m2 to 150m2) who currently don’t have a home security system because of the product’s high price tag and high complexity. These people are a key unaddressed demographic, they represent the middle class that most suffers from insecurity without having the means to protect themselves against it. Secondary market Small business owners who have a limited office space of warehouse surface to monitor and are reluctant to invest in an expensive, full-fledged security system.
Pricing Our pricing structure is crystal clear 250 $ Starter kit: 4 cameras + application 50 $ Installation cost If needed
Next steps for us 1. Based on camera prototype, find suppliers and start production 2. Finalize app development for iOS, Android, Blackberry OS and Windows Phone 3. Sign distribution agreements with consumer electronics store chains 4. Invest in servers for storage of video feeds
About Mobisecurity. MobiSecurity is a powerful and revolutionary mobile application which ensures utmost safety and security to one’s mobile phone.
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