Published on December 7, 2008
MobiDriver Traffic laws of your country firstname.lastname@example.org Emerging markets solutions
Problem Every year, auto sales are increasing in developing countries People trying to optimize their time Most people preparing for the driver exam itself Low levels of responsibility in preparing for the exam The main causes of accidents: ignorance of drivers and pedestrians, poor infrastructure 15% Pays bribes to obtain driver license 15% Pass an exam not from 30% the 1-st attempt Prepared in the last days before the test Do not repeat the rules after the examination 40% Emerging markets solutions - MobiDriver
Foreigners do not know the traffic rules and involved in an accidents Were killed in traffic Were killed in traffic accident per Country accident (thousand) 100 thousand of population Russia 34,00 23,70 Brazil 34,00 18,24 USA 43,44 14,69 Austria 0,77 9,41 India 94,97 8,79 Australia 1,64 8,16 China 98,74 7,56 Denmark 0,33 6,07 Japan 6,87 5,39 Britain 3,20 5,29 Emerging markets solutions - MobiDriver
• Because of drivers illiteracy the number of fatalities in road accidents is increasing each year 1990 year 2000 year 2010 year Regions (thousand) (thousand) (thousand)* Eastern Asia and Pacific 112 188 278 Eastern Europe and Middle 30 32 36 Asia Latin America and Caribbean 90 122 154 Middle East and North Africa 41 56 73 South Asia 87 135 212 Sub-Saharan Africa 59 80 109 Developed countries 123 110 95 The whole world 542 723 957 Source: Kopits, Elizabeth and Cropper, Maureen L., quot;Traffic Fatalities and Economic Growthquot; (April 17, 2003). World Bank Policy Research Working Paper No. 3035. Emerging markets solutions - MobiDriver
Proposed solution MobiDriver program provides more accessible and comfortable way to learn traffic laws The possibility of traffic laws exploring anywhere and at any convenient time from a mobile phone You are able to become familiar with the traffic laws of another country before the business trip or vacation (on the train, plane, waiting room) Exam Simulator allows better prepare for tests Emerging markets solutions - MobiDriver
Advantages Ease of use, mobility, accessibility (traffic laws of any country is always at hand) A more interesting study for children and adolescents than a book with rules The presence of a table of fines The saving and analysis of results by passing tests Emerging markets solutions - MobiDriver
The way forward Replenishment of countries base, multilanguages Themes customization - a new area of automakers mobile advertising (the main segment of consumers - future car ownership from 18 to 35 years Traffic laws for children with a 3D interface in the form of the game Emerging markets solutions - MobiDriver
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