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Business-Finance

Published on January 13, 2009

Author: aSGuest10403

Source: authorstream.com

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Looking beyond the envelopethe new world of global mail : Looking beyond the envelopethe new world of global mail Gordon Lang Managing Director Deutsche Post Global Mail (Australia) Pty Ltd The Information Age : mmua 7th Annual Convention - Gordon Lang The Information Age “The Information Age is upon us, bringing a depth of technological, economic and societal change not seen since Gutenburg’s invention of the printing press and the Industrial Revolution it spawned. Human society is reorganising itself around knowledge, rather than materials and the implications for information-handling businesses - of which the postal service is but one - are profound.” Steve Gibson Bionomics Institute Posta definition 1930 : mmua 7th Annual Convention - Gordon Lang Posta definition 1930 “The letter coming to a single person or recipient; an established service or system for the conveyance of letters;One of a series of fixed stations along a route for furnishing relays of men and horses for carrying letters” Websters Dictionary1930 Posta definition for the future : mmua 7th Annual Convention - Gordon Lang Posta definition for the future “A service providing a broad based, community wide, integrated vehicle focussed on delivering community and business needs” Deutsche Post World NetThe changing face of a postal service : mmua 7th Annual Convention - Gordon Lang Deutsche Post World NetThe changing face of a postal service Slide 6: mmua 7th Annual Convention - Gordon Lang Development of a letter oriented postal organisation into a leading logistics group Sales in Euro bn *Estimation 7 drivers of change : mmua 7th Annual Convention - Gordon Lang 7 drivers of change Globalisation of world economies Elimination of national borders Multinational and global corporations Corporate focus on cost efficiencies and cost reduction Rationalisation of suppliers Search for innovation or uniqueness Commercialisation/competitiveness of postal services Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - look for the most suitable option Slide 9: mmua 7th Annual Convention - Gordon Lang International mail Traditional mail - terminal dues or UPU Origin postal service to destination postal service Country of origin look Slide 10: mmua 7th Annual Convention - Gordon Lang International mail Transmail or remail 3rd party to postal hub Postal hub to destination postal service - becomes terminal dues mail Slide 11: mmua 7th Annual Convention - Gordon Lang International mail Direct Entry 3rd party to destination postal service Becomes domestic mail Country of destination look Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - look for the most suitable option Spread of freight options speed cost service Slide 13: mmua 7th Annual Convention - Gordon Lang Choosing the most suitable freight method Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - look for the most suitable option Spread of freight options Breadth of delivery options Slide 15: mmua 7th Annual Convention - Gordon Lang Choosing the most suitable delivery options Courier Mail Freight Parcel Electronic Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - look for the most suitable option Spread of freight options Breadth of delivery options Range of value added services Slide 17: mmua 7th Annual Convention - Gordon Lang VALUE ADDED SERVICES Market Entry Assistance to Germany and Europe Value added services : mmua 7th Annual Convention - Gordon Lang Value added services Project Management Data cleansing and integrity bureau Slide 19: mmua 7th Annual Convention - Gordon Lang INTERNATIONAL ADDRESS MANAGEMENT add in form™ What is it? : mmua 7th Annual Convention - Gordon Lang What is it? add in form™ is a product line built around an international database of postal routing data from 192 countries such as post codes, localities, street names and more add in form™ offers solutions for address verification Improve existing address files and databases Validate order forms on the Internet Integrate address validation into Windows based software products Look up localities, streets, postboxes and more Add-in-form : mmua 7th Annual Convention - Gordon Lang Add-in-form improves the perceived company image customers are no longer annoyed by incorrect addresses customers are assisted when ordering over the internet customers receive their goods faster lets the operations and marketing departments work more efficiently there are no more delays in delivery there are hardly any undeliverable mailpieces Add-in-form : mmua 7th Annual Convention - Gordon Lang Add-in-form Address Doctor version Developer version e-Commerce version Companies doing international business Software developers Companies doing E-Commerce Mailhouses Value added services : mmua 7th Annual Convention - Gordon Lang Value added services Project Management Data cleansing and integrity bureau international bulk sort and data preparation Value added services : mmua 7th Annual Convention - Gordon Lang Value added services Project Management Data cleansing and integrity bureau international bulk sort and data preparation understanding the market Europe - one single market? : mmua 7th Annual Convention - Gordon Lang Europe - one single market? 58 countries 225 languages More than 25 address formats Effects on data availability Addresses - the most important fact in a mailing campaign : 1. Workshop für nationales u. internationales Direktmarketing, Thomas Nagel mmua 7th Annual Convention - Gordon Lang Addresses - the most important fact in a mailing campaign Value added services : mmua 7th Annual Convention - Gordon Lang Value added services Project Management Data Bureau International Direct Marketing International Direct Marketing : mmua 7th Annual Convention - Gordon Lang International Direct Marketing Motives for global marketing “Glocal” “Think global - act local”: face the global challenge Applications of international direct marketing Specialities in international direct marketing Direct marketing as a tool for the market entry Direct marketing as a tool for a multinational company Creation of a global information infrastructure Set-up of a global marketing database Information sources Database design The communications strategy : mmua 7th Annual Convention - Gordon Lang The communications strategy Test campaigns and catalogue campaign Database management Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - looking for the most suitable option Spread of freight options Breadth of delivery options Range of value added services Spread of integrated services Range of integrated services : mmua 7th Annual Convention - Gordon Lang Range of integrated services Delivery Options Warehousing Fulfillment Logistics Financial funding banking payments Customer Service The Potential of eCommerce : mmua 7th Annual Convention - Gordon Lang The Potential of eCommerce “With the advent of all the new e-tailing and auction sites, I feel the postal services will make up for lost letters by delivering more parcels. I have never sent a letter in my life but now whenever I purchase something on eBay - guess what - I am ordering a delivery.” Michael Labrie Nashua NH USA The e-tailing expansion for post : mmua 7th Annual Convention - Gordon Lang The e-tailing expansion for post Slide 34: mmua 7th Annual Convention - Gordon Lang Global Services : mmua 7th Annual Convention - Gordon Lang Global Services International mail - looking for the most suitable option Spread of freight options Breadth of delivery options Range of value added services Spread of integrated services For businesses:Globalisation offers : mmua 7th Annual Convention - Gordon Lang For businesses:Globalisation offers Greater choice Less reliance on the traditional “domestic” service New access points being set up Increased range of services being set up More flexibility on options Need for global solutions For businesses : mmua 7th Annual Convention - Gordon Lang For businesses Look for: Type of service required price speed quality transit times domestic or origin “look” Range of value added services Strength of supplier’s global structure Strength of supplier’s alliances Commitment to ongoing development and refinements A forward thinking organisation using tomorrow’s advantages not yesterday’s technology Global mail - are you : mmua 7th Annual Convention - Gordon Lang Global mail - are you Thinking beyond the border Using the knowledge and broad range of services offered by your postal service Using the partnerships and alliances of your postal service Ensuring cost effectiveness for your postal dollar Slide 39: mmua 7th Annual Convention - Gordon Lang

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