MMT Text

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Technology

Published on December 2, 2008

Author: apisake

Source: slideshare.net

Text Audio Image/Graphics Movie Animation

Text

Text “The most common form of media used to display large amount of data”

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Fonts

Font Elements • A font is a collection of characters and symbols that share a common design. • 3 main elements of the design: • Typeface • Style • Size

Typeface • specific characteristics of characters & Tahoma symbols in the font Verdana Arial • width of the thick Times New Roman and thin strokes Comic Sans MS • the presence or Various typefaces absence of serifs

Style Gill Sans Light • weight and slant of a Gill Sans Regular font Gill Sans Bold Gill Sans Italic Font Styles

Size • an imprecise value gM determined by measuring the distance from the bottom of a font size lowercase g to the top of an adjacent uppercase M (as shown)

Font Families ascender line vedy serif H ascender cap height • a set of fonts having common x height baseline stroke width and descender descender line serif characteristics Arial (regular) Arial (bold) Arial (regular italic) Arial (bold italic) Arial font family

Serif vs. Sans Serif • A serif typeface contains small horizontal lines at the top and the bottom of each character • A sans serif typeface does not have the lines (sans means “without”)

FASHIONMONTHLY Serif or Sans January 20, 2006 Serif ??? • Based on the intended Adiam condimentum Purus, in consecte- use or delivery tuer Proin in sapien. Fusce urna mag- na,neque eget lacus. Maecenas felis nunc, aliquam ac, conse- quat vitae, feugiat at, blandit vitae, euismod method vel. Suspendisse feugiat mi sed lectus aoreet nec interdum • sans serif: used for By Trenz Pruca Malesuada quis, egestas quis, wisi. Donec ac sapien. Ut orci. modo suscipit. Nam uut, massa. Maecenas vitae ante et lacus cidunt quis Malesuada quis, eg- estas quis, wisi. Donec ac sapien. headings Duis ultricies, metus a feugiat aliquam hendrerit. Ut orci. Duis ultricies, metus a porttitor, dolor mauris convallis Curabitur nunc eros, euis- feugiat porttitor, dolor mauris est, quis mattis lacus ligula eu mod in, convallis at, vehicula sed convallis est, quis mattis lacus augue. Sed facilisis. Morbi lorem consectetuer posuere, eros ligula eu augue. Sed facilisis. mi, tristique vitae, sodales eget, mauris dignissim diam, pretium Morbi lorem mi, tristique vitae, • serif: usually easier hendrerit sed, erat lorem ipsum. sed pede suscipit: Adiam condi- sodales eget, hendrerit sed, erat.. Vestibulum eget purus vitae mentum purus, in consectetuer Vestibulum usce urna mag- eros ornare adipiscing. Vivamus Proin in sapien. na,neque eget lacus. Maecenas nec quam. Integer vestibulum Fusce urna magna,neque felis nunc, aliquam ac, consequat malesuada libero. Sed vehicula eget lacus. Maecenas felis nunc, vitae, feugiat at, blandit vitae, fermentum leo. In condimen- aliquam ac, consequat vitae, euismod vel, nunc. Aenean ut to read in print tum. Nullam wisi arcu, suscipit feugiat at, blandit vitae, euismod erat ut nibh commodo suscipit. consectetuer. Vestibulum imper- vel, nunc. Aenean ut erat ut nibh Maecenas metus non quam. diet nonummy sem. Vivamus sit commodo suscipit. Maecenas Nam uut, massa. Maecenas amet erat nec turpis tempus con- metus non quam. vitae ante et lacus aliquam sequat. Praesent malesuada. Cras erat. Aliquam pede. hendrerit. Aenean ut erat ut Donec vitae dolor. Donec at vulputate eu, estmorbi tristique nibh commodo suscipit. Curabi- lacus ac mi vehicula bibendum. senectus et netus et male. Ali- tur nunc eros, euismod in, con- Donec feugiat tempor libero quam pede. Proin neque est, vallis at, vehicula sed consecte- Aenean ut erat ut nibh com- sagittis at, semper vitae, tin- tuer posuere. 1

Purus, in consecte- tuer Proin in sapien. Fusce urna mag- na,neque eget lacus. FASHIONMONTHLY Serif or Sans Maecenas felis nunc, aliquam ac, conse- quat vitae, feugiat at, blandit vitae, euismod January 20, 2006 vel. Serif ??? Suspendisse f aoreet nec int By Trenz Pruca • Based on the intended Adiam condimentum Purus, in consecte- Malesuada quis, egestas quis, wisi. Donec ac sapien. Ut orci. Duis ultricies, metus a feugiat mod Ma aliq use or delivery tuer Proin in sapien. Fusce urna mag- na,neque eget lacus. Maecenas felis nunc, aliquam ac, conse- porttitor, dolor mauris convallis quat vitae, feugiat at, blandit vitae, euismod est, quis mattis lacus ligula eu mod method vel. augue. Sed facilisis. Morbi lorem con Suspendisse feugiat mi sed sodales eget, mi, tristique vitae, lectus mau aoreet nec interdum sed, erat lorem ipsum. hendrerit sed • sans serif: used for By Trenz Pruca Malesuada quis, egestas quis, wisi. Donec ac sapien. Ut orci. Vestibulum eget purus vitae modo suscipit. Nam uut, massa.adipiscing. Vivamus eros ornare cidunt quis Malesuada quis, eg- Maecenas vitae ante et lacus estas quis, wisi. Donec ac sapien. Ut orci. vestibulum aliquam nec quam. IntegerDuis ultricies, metus a men Pro headings Duis ultricies, metus a feugiat hendrerit. porttitor, dolor mauris convallis Curabitur nunc eros, euis- feugiat porttitor, dolor mauris est, quis mattis lacus ligula eu mod in, convallis at, vehicula sed convallisSed vehicula malesuada libero. est, quis mattis lacus ege augue. Sed facilisis. Morbi lorem consectetuer posuere, eros ligula eu augue. Sed facilisis. mi, tristique vitae, sodales eget, mauris dignissim diam, pretiumleo. In condimen- fermentum Morbi lorem mi, tristique vitae, aliq • serif: usually easier hendrerit sed, erat lorem ipsum. sed pede suscipit: Adiam condi- sodales eget, hendrerit sed, erat.. Vestibulum eget purus vitae mentum tum. consectetuer wisi arcu, suscipit purus, in Nullam Vestibulum usce urna mag- feug eros ornare adipiscing. Vivamus Proin in sapien. na,neque eget lacus. Maecenas nec quam. Integer vestibulum consectetuer. Vestibulum imper- Fusce urna magna,neque felis nunc, aliquam ac, consequat vel, malesuada libero. Sed vehicula fermentum leo. In condimen- diet nonummy sem. Vivamus sit eget lacus. Maecenas felis nunc, aliquam ac, consequat vitae, vitae, feugiat at, blandit vitae, euismod vel, nunc. Aenean ut com to read in print amet ut erat ut nec Maecenas metus non quam.con- erat nibh turpis tempus met tum. Nullam wisi arcu, suscipit feugiat at, blandit vitae, euismod erat ut nibh commodo suscipit. consectetuer. Vestibulum imper- vel, nunc. Aenean sequat. PraesentNam uut, massa. Maecenas diet nonummy sem. Vivamus sit commodo suscipit. Maecenas amet erat nec turpis tempus con- metus non quam. malesuada. vitae ante et lacus aliquam sequat. Praesent malesuada. CrasDonec vitae dolor. Donec at erat. Aliquam pede. hendrerit. Aenean ut erat ut vulp Donec vitae dolor. Donec at vulputate eu, estmorbi tristique nibh commodo suscipit. Curabi- lacus ac mi vehicula bibendum. senectus lacus ac mi vehicula bibendum. et netus et male. Ali- tur nunc eros, euismod in, con- sene Donec feugiat tempor libero quam pede. Proin neque est, vallis at, vehicula sed consecte- Aenean ut erat ut nibh com- Donec feugiattuer posuere. libero sagittis at, semper vitae, tin- tempor qua Aenean ut erat ut nibh com- sagi 1

Other Typefaces Script ©®£äΩ Common Symbols (Times New Roman) math: ∇ √ ∫ ∞ greek: α β γ δ wingdings:  Complex symbols

http://www.f0nt.com

http://www.f0nt.com

Font Attributes • Font size • Character spacing • Leading space

Font Size gM font size • measured in points (pt) • • 1 pt = (1/72)” from cap height to descender Sample Text (Arial) • different fonts may look smaller or larger, Sample Text (Times) although the point size Sample Text (Brush Script) is the same Various typefaces with the same point size

Font Size Q ASCENT DESCENT • Line spacing adjustment is Q LINE SPACING important to the clarity of a large body of printed text.

Character Spacing • The portion of space that projects beyond the body of the character is called the kern. • Proportional font • the spacing between the letters is adjusted depending on the width of each individual letter

Character Spacing • Some fonts allow the width of the character itself to be adjusted. • This adjustment is called font metrics. • it allows you to expand or condense the text.

Leading Space (pronounced led-ing) • Leading is the space between lines of text. • Often called line spacing.

Leading Space (pronounced led-ing) • Leading is the space between lines of text. • Often called line spacing. Adjusting the spacing between lines.

Leading Space (pronounced led-ing) • Leading is the space between lines of text. • Often called line spacing. Adjusting the Adjusting the spacing between spacing between lines. lines.

Leading Space (pronounced led-ing) • Leading is the space between lines of text. • Often called line spacing. Adjusting the Adjusting the Adjusting the spacing between spacing between lines. spacing between lines. lines.

Screen vs. Print

Raster Font A raster font character is created by mapping the individual bits that make up the character.

Vector Font • A vector font is created by defining the shape or outline geometrically using line segments. (may be called scalable fonts) • The character can be displayed at any size and will retain its shape. • The advantage: it can take advantage of high- resolution output devices.

Character Sets • ASCII character set • Extended character set • Unicode

Displaying Text for Multimedia • Quantity versus Quality • Font choice • Font size • Color choice

Text File Formats • TXT • RTF • PDF • HTML • DOC • CSV

Hypertext

Optical Character Recognition (OCR)

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