Mktg Final Report

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Information about Mktg Final Report

Published on March 30, 2009

Author: ctringham


Community Connections Monday, March 30, 2009

Monday, March 30, 2009

Monday, March 30, 2009

Executive Summary Is Facebook an effective way to reach volunteers at Brock University? Better for general awareness than achieving specific recruiting goals Use click through pricing to save money Monday, March 30, 2009

Agenda Community Connections Facebook Qualitative Quantitative Questions Monday, March 30, 2009

Founded in 1996 Connecting students to the community Event awareness Purchased Facebook ad space for ‘Spread the Net’ campaign Monday, March 30, 2009

Advertising Communication Activism Social Networking Monday, March 30, 2009

Qualitative - Design 4 groups: 6-8 people in each 15 12 43 23 5 4 Monday, March 30, 2009

Qualitative - Results Facebook is an important component of time spent on the internet Brock students generally do not take the ads seriously There is not widespread awareness of ‘Spread the Net’ Monday, March 30, 2009

Quantitative - Design Sample Gender Year in Program Male Female 1 2 3 4 5 n=300 Monday, March 30, 2009

Quantitative-Results Monday, March 30, 2009

Questions... Monday, March 30, 2009

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