Mixing Social Media & History - #HistoryCamp 3/8/2014

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Information about Mixing Social Media & History - #HistoryCamp 3/8/2014
Education

Published on March 10, 2014

Author: ThomasKetchell

Source: slideshare.net

Description

This session by Thomas Ketchell (Hstry) explored various case studies on how museums and cultural heritage sites have used the power of social media to drive traffic from digital to physical. Thomas also shared his experiences of creating a compelling historical story for 21st century audiences. #HistoryCamp

HOW MIXING SOCIAL MEDIA & HISTORY CAN CREATE AN ONLINE AUDIENCE FOR YOUR INSTITUTION, ORGANISATION or HISTORICAL WORK Thomas Ketchell (@tomketch)

BACKGROUND 25 years old BA in History MA in Business & Development Worked in Australia, Kenya & China Co-Founder of HSTRY

Source: https://www.facebook.com/leon1914

Source: https://www.facebook.com/leon1914

Source: https://www.facebook.com/leon1914

CREATE A COMPELLING STORY Riveting Compelling Emotional First-Person Narrative Slightly Shocking

Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London! #GreatSmog

Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London! #GreatSmog

Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London!

422 TWEETS Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog Rude awakening - a bit of fog! To be expected. Don't know how we live with this everyday in London!

1,5 MILLION PEOPLE 422 TWEETS Apparently oil could provide a cleaner alternative to coal in the future. Let's hope this is true! #GreatSmog Rumours that there are more deaths linked to this smog than the influenza outbreak of 1918. #GreatSmog

Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53

Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53

Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53

1,121 TWEETS Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53 Camp exactly where Swiss were last year - few flat spots for tents, rocks all over. Not ideal but idyllic, like Switzerland! LOL #Everest53

1,7 MILLION PEOPLE 1,121 TWEETS Well, we knocked the bastard off! #Everest53 Tenzing just saved my life with his quick action he knew what needed to be done straightaway #Everest53

METRICS 5,5 MILLION TIMELINE DELIVERIES 1.7 MILLION content #EVEREST53 COVERED ON TWITTER (APRIL 12TH TO MAY 27TH 2013) NARRATED from ED HILLARY 1121 TWEETS PERSPECTIVE MEDIA COVERAGE REACHED via TWITTER USERS TV NEW ZEALAND & DIE WELT WORLDWIDE LOCATIONS

Source: https://www.twitter.com

Guernsey Evacuees – gillian mawson Source: Gillian Mawson

PAUL REVERE’S MIDNIGHT RIDE Source: https://www.PaulRevereHouse.Org

WATERLOO 1815

DIGITAL TO PHYSICAL TRANSITION PRESENCE SOCIAL MEDIA Twitter, Facebook, Pinterest, Instagram USE #HashTags Source: https://www.heritagecalling.com

KEY TAKEAWAYS Compelling Writing Open Archives Be Active Be Receptive Reach Out Source: http://www.GampMedia.com

QUESTIONS? @TomKetch @HstryOrg www.hstry.org thomas@hstry.org

#historycamp #greatsmog presentations

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