Mixed Mode Buying > The Influence of the Web on the Buying Cycle

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Information about Mixed Mode Buying > The Influence of the Web on the Buying Cycle

Published on August 21, 2008

Author: Everjean

Source: slideshare.net


A study conducted by InSites Consulting and Vlerick Managment School about the role of the internet in a shopping & decision cycle.
"Mixed Mode Buying" is the process by which a customer changes between online and offline channels during the buying process.

This is the light version of the original presentation. contact me for the full version, upon simple request.

GGD#07. Internet & changing shopping behaviour. How consumers behave on the crossroads of different channels. This is the limited edition GGD#07 Light Version of the original Vlerick & InSites Consulting study. Full original Vlerick & InSites Consulting presentation available upon simple email request. © InSites Consulting Mixed-mode buying 1

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