Mission Pistoia

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Information about Mission Pistoia

Published on February 1, 2014

Author: anatluis

Source: slideshare.net


"Challenge yourself to expand your horizons through out the Real Pistoia. Challenge your mind and body on an outdoors weekend, experience the History and traditions of Pistoia and dare your friends".

Experience the real Tuscany on a Nature & Historical Competition


RESEARCH INSIGHTS Qualitative: •  Competitive divided region •  Historically rich / Real Tuscany Feel •  Overshadowed by neighboorly regions •  Festivals Quantitative: •  Older generation •  Lack of transportation to the region •  Seasonal Tourism •  Landmarks

OPPORTUNITY The lack of entertainment & activities in a very natural, historically & traditional rich region provides the perfect setting for a service that combines Tradition with Nature and Adventure


4 CONCEPT IDEAS Pistoian Buddy

4 CONCEPT IDEAS Time Travelling Bus

4 CONCEPT IDEAS Trattoria Diffusa

Challenge yourself to expand your horizons trough out the Real Pistoia Challenge your mind & body on an Outdoors Weekend, Experience the History & Traditions of Pistoia & dare your friends



ACTIVITIES -  Log Race -  Blindfolded into the Unknown -  Popcorn Challenge -  Catty and Word Conundrum

CULTURAL CHALLENGE  1. What animals are in the Pistoian city shield? Bears, or wolf (both answer are accept as correct)   2. What is Pinocchio’s original town? Pescia   3. How many kms are from Firenze to Pistoia? Around 40 kms.   4. Name 2 festivals that Pistoia has? Pistoia Blues, Pistoia Festival, Festival della Bugia


TOUCHPOINTS •  Website •  Community •  Totem •  Checkpoints •  Welcome Letter •  Challenge Kit •  Prize •  Souvenir •  Poster

KEY POINTS •  Path from Pistoia to Montecatini Therms •  Learning by playing •  Different difficulty level routes. •  Teams from 3 to 5 people. •  Awards / Souvenirs •  Building a Community •  Transportation back to Pistoia provided.


COMMUNICATION PLAN 2014 – National Communication •  Local Pistoians; Italians; Companies for Team Building •  Digital Media – Website, Banners, Facebook •  Posters; •  Building the Community 2015 – International Communication •  Worldwide Range •  Digital Media – Website, Banners •  Community




IMPLEMENTATION PLAN Estimated time to implementation – 6 to 8 months Estimated Revenue 2014: 3 persons group at 75€/person = 225€/Group Challenges per year – 1350 Annual Revenue – 303.750€ Investment (Website + Infrastructure) – 32.500€ Costs (staff + training + maintenance) – 270.237€ Total – 302.737€ Profit 2014: 22.680€ ( 11.340€) Profit 2015: 152.851€ Profit 2016: 435.094€


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