Published on November 28, 2008
Welcome! Show Me the Money! | Matt Carlisle 1
•What is Big Heart Design? •Don’t •Don t take notes! It s all at www ministry2 org/wiki It’s www.ministry2.org/wiki •What we’ll be covering today Show Me the Money! | Matt Carlisle 2
The Facts of Phone Book Advertising Show Me the Money! | Matt Carlisle 3
Phone Book Advertising Nationally, Yellow Page ads deliver 422 calls ll ll d d l ll per year on average at a cost of $10.00 per call. $4,220.00 per year (National Average) CRM Associates /2005 Yellow Pages Metered Ad Study (National Study) Show Me the Money! | Matt Carlisle 4
Phone Book Advertising White Page listings deliver about 365 calls per year at a cost of $0.60 (per call). $219.00 per year (National Average) CRM Associates /2005 Yellow Pages Metered Ad Study (National Study) Show Me the Money! | Matt Carlisle 5
What We Know About Religion Web Surfing Show Me the Money! | Matt Carlisle 6
Religion Web Surfers 28 million Americans have used the Internet g g p to get religious and spiritual information and connect with others on their faith journeys. Pew Internet & American Life Project/2001 CyberFaith: How Americans Pursue Religion Online Show Me the Money! | Matt Carlisle 7
Religion Web Surfers 14% of the 28 million American Religion Surfers have gone online to find a new church. That’s nearly 4 million people Pew Internet & American Life Project/2001 CyberFaith: How Americans Pursue Religion Online Show Me the Money! | Matt Carlisle 8
Let’s Compare Phone Book Ads and Websites Show Me the Money! | Matt Carlisle 9
Phone Book Versus Website Phone Book Web Modifications Once a year Anytime Reach Metro area of phone book Targeted global outreach Contact Options Phone call or visit Phone, Email Subs., bookmark, print page, etc. Content Limited to advertisement Unlimited in multiple formats Measures Count phone calls (?) Site analytics Show Me the Money! | Matt Carlisle 10
Phone Book Versus Website Yellow Page Adv. White Page Adv. Website Reach 422 calls (year/avg.) 365 calls (year/avg.) 28 mill. seekers Design Cost $2,849 one time/avg. $0 $7,000 one time/avg. Yearly Adv. Cost $4,220.00 $219.00 $3,600.00 2 Year Cost $11,289 $438 $10,610.68 (high end) Show Me the Money! | Matt Carlisle 11
Temple or Tool? Jesus gave us three basic commands to follow in the Great Commandments and the Great Commission: Love God Love our neighbors Make disciples of all people. If our buildings are not built for one of those purposes, then they (buildings) are temples to If our buildings are not built for one of those purposes then they (buildings) are temples to God, a temple God doesn’t want. Instead they need to be tools that God uses to build His Kingdom. So, before a church picks‐up a hammer, it needs to pick up the Bible. Churches should have people plans before they draw up building plans! Source: Alabama Baptist State Board of Missions / Constructing New Church Building in Alabama Show Me the Money! | Matt Carlisle 12
Story of Bethany Lutheran Church In 1996 what was being spent on communications: Yellow Pages Bulletin/Print Mat. Computers/Net. Website $10,000/year $50,000 $20,000 $0 Show Me the Money! | Matt Carlisle 13
Story of Bethany Lutheran Church How we changed the budget: Yellow Pages Bulletin/Print Mat. Computers/Net. Website $10,000/year $40,000 $20,000 $0 Kept the same $20,000 Kept the same $20,000 Show Me the Money! | Matt Carlisle 14
Budgeting Ask these questions: What can you afford? What can you afford? How can you rethink your current budget to afford what you need? to afford what you need? Show Me the Money! | Matt Carlisle 15
Budgeting Tips Develop your website in planned phases Budget an additional 25% for overages g g Don’t let your development fun g get bigger than your budget gg y g Show Me the Money! | Matt Carlisle 16
What s What’s it Going to Cost? Domain Name (URL): $10.69/yr (GoDaddy.com) Discovery & Strategy: $0 (Sweat Equity) Design & Coding: d $ ( h $0 (choose template/CMS) or l / ) $7,000 (avg. for design & CSS) Church Web Mngt. System: $20 ‐ $150/month (Industry avg.) Site Hosting/OS CMS: $15/month Show Me the Money! | Matt Carlisle 17
Total Development Costs (on the high end) Yearly Cost One Time Expense Domain $10.68 Design/Coding C t D i /C di Cost $7 000 $7,000 Web CMC/Hosting $1800.00 (12X150.00 month) 2 Year Cost $10.68 + $3600.00 + $7000.00 = $10,610.68 Monthly Cost = $442.11 Show Me the Money! | Matt Carlisle 18
The Hidden Costs Open Source applications aren’t always free pp ( Think about additional application costs (media streaming, email delivery, marketing, etc.) Consider your time and that of your volunteers. y y Show Me the Money! | Matt Carlisle 19
Questions? Show Me the Money! | Matt Carlisle 20
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