MindMeister and SaaS

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Information about MindMeister and SaaS

Published on March 19, 2009

Author: thob



Blending the MindMeister use case with generic SaaS (=Software as a Service) topics. Partic. regarding the business model

“Most of the start-up application vendors are selecting SaaS [Software as a Service] as their primary model, and increasingly as their sole model for delivering applications.” Dave Mitchell, director of software-as-a-service strategy for IBM Thursday, March 19, 2009

Overview Thursday, March 19, 2009

What is MindMeister? Collaborative Online Mind Mapping MindMeister supports all the standard features of a classic mind mapping tool - only online, and with as many simultaneous users as you like! Thursday, March 19, 2009

Why MindMeister? Task / To Do Lists Meeting Minutes Structuring and Outlining Project planning / management Business Processes Sales Meetings Recruiting / HR Website Planning Thursday, March 19, 2009

Screenshots Thursday, March 19, 2009

Screenshots Thursday, March 19, 2009

Screenshots Thursday, March 19, 2009

Screenshots Widget Mobile UI API O!ine Mode Thursday, March 19, 2009

Benefits • No installation (no Flash, no Java) • Accessible from everywhere (web-based) • Collaboration (in real-time) • Software as a Service (manageable costs) • Easy to use (intuitive user interface) • Secure (encrypted communication) Thursday, March 19, 2009

Selected Customers Thursday, March 19, 2009

Business Model SaaS Basic- / Premium Licenses Basic User: free Premium User: US$ 50 / year Business User: from US$ 60 / year API License - Per Call - Per Year Thursday, March 19, 2009

Deployment Options In-House Features Hosted at Security Certified Periodic updates Basic branding and customization Hosted MySQL on Linux, Unix and Windows Periodic updates (optional) Full branding and customization Installed VMware Software Appliance Pre-configured & pre-tuned Periodic updaes (optional) Virtual Appliance Full branding and customization Integrate with on-premise apps Access data Visualization Thursday, March 19, 2009

SaaS Definition The core proposition behind SaaS/on-demand is the delivery of multi-tenant service from a remote location over an internet protocol (IP) network via a subscription-based outsourcing contract.” Chris Pang, Gartner Synonyms: ASP model | Hosted service | On-Demand Software Thursday, March 19, 2009

Relatives of Saas Infrastructure as a Service (Cloud Hardware) Amazon, Rackspace, ... Platform as a Service (App development engine) Google App Engine Thursday, March 19, 2009

7'(quot;89)6:quot; ;quot;<5quot;8= !)6=>'H >+,+.'(?@<8+,-. 16quot;8-#))=8 ;)-) $5+.,6+5 *+,-./)0 /quot;.72+.quot; !quot;#$% $()A' I+<5Iquot;+8.quot;6 1(2%+)3 DE7+,<'(8 $3B'.-+:' 7''7 7quot;6C+:quot;8 >+,+.'(?*+Cquot;6 G6'C) J+:<+= 4+(()3'. *quot;3quot;3#quot;6?.-quot;?3+(= F)),(quot;?GBB8 &'(quot;) Thursday, March 19, 2009

Where is SaaS used? HR 26 Collaboration 24 CRM 26 ERP 33 Unisphere Research 2007 Thursday, March 19, 2009

Thursday, March 19, 2009

Thursday, March 19, 2009

Customer View ISV vs. SaaS Thursday, March 19, 2009

Customer View .4''$*57*%#&'4#,/*:;*$&,++ <''8/'$$*5734,2' !quot;#$%$&'#()*quot;+*!,$-*./quot;0 1#quot;0/'23'*-quot;0*$quot;+0,4'*%$*5$'2 <577quot;4&*%#(/52'2 ?4quot;$ 6,7%2*2'7/quot;)8'#& 6'25(&%quot;#*%#*$quot;+&0,4' 6'25('2*&'(-#quot;/quot;3%(,/ 8,#,3'8'#&*4'$7quot;#$%9%/%&) 9,44%'4$*=94quot;0$'4> Thursday, March 19, 2009

Customer View .//quot;0*('1232(4$5$!2'1232(4$2* !quot;##$quot;%$&'('$)'*'+,-,*( /'#,$quot;%$6'('$3quot;## ;quot;*# &'('$17,'/8,#9$6'('$2*(,7-2:2*+ Thursday, March 19, 2009

Vendor View %quot;&(#3.$45.#4$&(#&$0+.$&2.;$ :2quot;$ <#quot;=+.>).&0'quot;,4&?quot;*4=02.&@$. Aquot;4$&quot;*&>040 Bquot;2&:2quot;3(>.2 %quot;&'()&(#*+,-.$&quot;*&/0$1&*quot;2 (#3.$45.#4$ !quot;#$ 64.204(quot;#&!7/+. 8()1&5029.4(#)&.**quot;24$ Thursday, March 19, 2009

Vendor View ISV vs SaaS upfront licenses professional services maintenance costs all-in-one payments - low upfront revs / cash flow + predictable long term relationship Thursday, March 19, 2009

Vendor View Cost of Revenues professional customer service service partner and training SaaS ISV system account integrators management internal network resources operations application support and maintenance Thursday, March 19, 2009

Vendor View Operating Expenses Product Development many code bases (ISV) complex patching and upgrade management (ISV) lower the more users (SaaS) continous updates (SaaS) Support Systems complex (ISV) integrated (SaaS) Thursday, March 19, 2009

Vendor View Marketing & Sales Consulting and IT Multiple indirect services are allies channels because of high Vertical industry SaaS implementation ISV partners costs (ISV) infrastructure alliance Sales support OEM Indirect channels VAR White labeling Direct channels Website API Afiliate programs Thursday, March 19, 2009

Financial Challenges The financial strain created by the SaaS subscription model is compounded by the relatively high costs of sales and marketing in the SaaS market. THINKstrategies White Paper NetSuite Revenues Marketing & Sales 2004 17.7 27 2005 36.4 39.2 2006 67.2 35.6 SuccessFactors 33 32.3 SEC Filing Thursday, March 19, 2009

Success metrics SaaS but new customer not revenue acquisition growth rate of customer not P & L retention predictability & visibility of cash flows growth of deferred revenues Thursday, March 19, 2009

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Thank you Thursday, March 19, 2009

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