Published on December 19, 2012
Farcom Vibrant Touch
Name and Logo.The name of our independent media productioncompany is Farcom as it relates to telecommunicationswhich is relevant to our new product. Our new productwill be a phone which contains new technology calledVibrant Touch.This is the logo for our company, we used this idea as wethought it was simple but effective. It has the companyname and a touch of colour to make it less basic.
Mission StatementFarcom’s mission is to bring the best ideas to life, it’s adream turned to reality.Our company is in the new media technologyindustry. It creates new exciting technology in relationto mobile phones, but we have decided to take it tothe next level and create the next generation mobilephones.
Product profileOur company’s main focus is based on mobile phones anddifferent products relating to them. Our company creates new orbetter existing technology. Some of the previous products arecompany has made are:• Wireless headphones• Colour changing phone case• Wireless charger
Product profile: Doreen Test We have conducted a doreen test in orderto summarize our target audience.• Gender: Female• Name: Sophia Davison• Age: 25• Occupation: Journalist• Hobbies: Socialising, shopping, fitness, music and eating out.
Industry researchApple is a conglomerate global company and someconsider it to be the fifth major label due to theprominence of their company. Although apple is aconglomerate company they do have subsidiaries andteams up with other companies that are joined.Apples strong point are:• Money• Products• Size of companyAlthough apple is such a big company there would beroom for Farcom as it creates different and just as good oreven better technology with different accessories.
CompetitionCompared to other companies in the technology industry Farcom isextremely small in comparison to all the others. Apple is the largestwhich eventually will be one of our main competitors.
SWOT analysisStrengths • Quality of products • Successful products • Good/Reliable staffW eaknesses • Small company • Competition with others • Not well knownO pportunities • International expansion • Company growing • More productsThreats • Recession • Strong competition • Lack of money
Farcom’s USPsFarcom has many different aspects to the companywhich makes it unique and different from others, someof Farcom’s unique selling points are:• The company all relates to phone technology and accessories but in an exciting new manor.• They consider what there audience what and then produce suitable and worthwhile products.• Farcom is a small British company which in some cases the audience will support the company as its British.
Product/Company DevelopmentAs a new company we are seekingfinancial investment to expand our Farcomcompany to make it bigger andbetter. Also as our company is so smallat this point we need finical help toallow us to produce new technologyto put our company more out there.Our main focus at the moment is tocreate the new phone then in thelong run create a new product rangein relation to the phone. This is a rough idea of what the new phone would look like. Fairly simple just includes the name of the company and animation for the button.
Vibrant TouchWe have come up with an idea tocreate a new phone.• The name of our new product is vibrant touch. We have came up with this idea in order to create a phone which is better the existing ones but also to put all the different technology all in to one with new technology we have came up with.• The phone will have many different aspects, which will make it better from the rest. The phone is based around the individual who owns it and the technology is set to suite the owner.
Vibrant TouchScanner eg. Face/fingerprint instead ofpassword:• More secure• Easier• Don’t need to remember anythingAnimation:• Put all details in.• A track your weight Programme.• Put all your interests and hobbies.• Track your mood programme.• The phone changes colour due to the battery life.
Why should you invest?You should invest in our company as it’s the next bigthing! Although there are many phone companiescurrently in the industry but ours differ as its unique.The amount of money we are asking for is:£300,00 to make and create£400,00 for development and technology£100,00 for marketingTotal: £8000
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