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Miller Hill Mall's Presentation to UMD

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Information about Miller Hill Mall's Presentation to UMD
Marketing

Published on March 1, 2014

Author: Machelle

Source: slideshare.net

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University of Minnesota Duluth Sponsorship, Media and Event Opportunities

About Miller Hill Mall • Largest enclosed premiere mall/only mall in the Northland • Celebrating 40th anniversary this August • Home to more than 100 stores – including Barnes & Noble, jcp, Dick’s Sporting Goods and Younkers • More than 300,000 shoppers visit the mall each month, shoppers average three trips per month • More than 7 million visitors each year predisposed to making buying or joining decisions • Nearly 4,000 parking spots; 1.7 people per car on average 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Why a Sponsorship? • Opportunities for numerous sponsorship touch points • Category exclusivity • Relay on-brand, key messaging through unique, custom opportunities • Reach a targeted, consumer-driven audience • Engage with shoppers from the Duluth area, the Iron Range, the Twin Cities, Wisconsin, Michigan and Canada • Shopper average HHI is $58,457 • 18,000 social media fans 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Case Study: U-M Athletics • Athletic department promoted through mall media • Increased awareness of men’s and women’s basketball teams along with gymnastics • Raised sales of tickets throughout promotion • Market/Mall: Briarwood Mall in Ann Arbor, MI • Term: 2007 - Present • Results: University of Michigan continues to add in sports sponsorships to mall each year • Anecdotal feedback from alumni and students is overwhelmingly positive 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Mall Sponsorships Miller Hill Mall offers a variety of sponsorship, media and event opportunities, both traditional and non-traditional. Whatever your marketing goal, Miller Hill Mall has the tools — 800,000 square feet, seven million shoppers — to optimize it 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Traditional Mall Media • Showcase UMD’s exceptional NCAA Division I and Division II teams • Generate buzz surrounding athletics program by highlighting award-winning athletes • Gain recruits by showcasing the wide variety of teams and accolades won 6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Traditional Mall Media Available mall media: • Sky banners • Entrance door clings • Be the first and last thing shoppers see with custom units at all seven entrances and exits 7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Traditional Mall Media Available mall media: • Standees • Custom cut-outs of athletes placed throughout mall • Information brochures affixed to signage offer shoppers additional information on featured team 8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Traditional Mall Media Available mall media: • Tallboy Signs • Showcase student athletes and teams on one side with alternate side featuring admissions information • Option for face cut-out so shoppers can interact with sign and take photos • Informational brochures affixed to signage offer additional information on featured team or admissions 9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Traditional Mall Media Available mall media: • • • • 22 x 28 on mall signs Floor clings Column wraps and signs Billboard and bulk head GO LD UL B 1 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S S! OG

Floor clings Column wrap and bulk head 1 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S 22 x 28 signage

Non-Traditional Mall Media Bring the athletics department to life through custom UMD-branded sponsorship opportunities 1 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Soft-seated areas: • Transform Miller Hill Mall’s highly trafficked, softseated areas into different UMD sports fields • Floor decals serve as the court, field, etc • Wrapped cylinders and side tables call out featured sport • Chair and bench cushions turn into seating for “spectators” 1 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Soft-seated areas: • Take-away brochures on each side table provides shoppers with additional information on UMD athletics and admissions • Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights 1 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Character Appearances: • Champ the Bulldog visits during fall ball weekends • Santa visit LL BU GO S! OG D 1 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Parking Lot: • Brand the mall parking lot spaces maroon and gold with custom-made UMD banners on 30 light poles • Each banner displays a different graphic, allowing shoppers to remember their vehicle’s location • Creative features UMD athletic departments and rotating images of student athletes • Banners highly visible to major highways, as well as shoppers 1 6 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Food Court: • Be the first in the 40-year history of Miller Hill Mall to invest in naming rights to transform the food court into the Bulldog Country Cafe • 200 tables branded to display UMD’s different sports teams • Rotating table tents feature team rosters and schedules for the season • Large format signage on bulk head features UMD Bulldogs creative • 45% of all shoppers stop at the food court 1 7 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Non-Traditional Mall Media Food Court: • Opportunity to host events inside food court • Promote UMD food court via Miller Hill Mall’s social media accounts • Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights 1 8 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Sponsorship Opportunities Vehicle Display: • Ability for vehicle placement inside mall • Create buzz with branded UMD car • Drive awareness for local auto dealerships and UMD 1 9 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Event Opportunities Pep Rally: • Held at start of season • Meet and greet with team athletes • Sell tickets to upcoming games alone or through gifts with purchase • Raise funds for athletic department through sales of branded merchandise • Promote event through Miller Hill Mall’s social media channels 2 0 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Event Opportunities Admissions Day: • Areas set up around mall offer shoppers information on admissions • Each area staffed with representative from different UMD department • Shoppers receive branded UMD swag at each table 2 1 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Event Opportunities Sports Clinic: • Held during warmer months • Student athletes and coaches act as instructors • Two-hour clinic provides mini-lesson for featured sport • Promote event through Miller Hill Mall’s social media channels 2 2 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S BaLL FOOt Linic tS c L L M a L L SpOrLer Hi at MiL s from nd tr ick ps a Lear n ti hletes. lldog at UMD Bu 3 pm nday 1 – Su

Event Opportunities UMD Day: • Held at start of school year • Offer discount to UMD students that follow Miller Hill Mall on Facebook or Twitter BU GO GS! DO LL 2 3 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

UMD Holiday Pop-Up Shop • Raise funds for athletics department by selling branded wearables • Portion of proceeds go to UMD selected charitable organization, furthering “Bulldogs in the Community” efforts • Athletes staff pop-up shop, providing more buzz surrounding temporary store • Brochures included in all shopper bags provide information on athletics department and team schedules • Promote pop-up shop through Miller Hill Mall’s social media channels 2 4 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Multi-Mall Component • Partnership with Miller Hill Mall is one-stop shop for Simon Properties throughout Minnesota • Broaden reach through a multi-mall campaign with Miller Hill, Southdale and Maplewood Malls • Engage with a larger demographic • Target shoppers from the Twin Cities and surrounding areas along with the Duluth area, the Iron Range, Wisconsin, Michigan and Canada • Promote UMD admissions and athletic recruits at Southdale and Maplewood Malls 2 5 | S P O N S O R S H I P, M E D I A A N D E V E N T O P P O R T U N I T I E S

Thank You M AC H E L L E K E N D R I C K Director of Marketing and Business Development — Miller Hill Mall P: 218-733-9101 C: 218.206.5950 E: mkendrick@simon.com BU GO GS! LDO L

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