Published on March 16, 2016
1. MILLENNIAL MYSTERIES REVEALED SEGMENTATION UNCOVERS DIVERSETASTES,DIVERGENTATTITUDES
2. THE LARGEST GENERATION OF CONSUMERS IS ALSO THE MOST COMPLICATED
3. Until now, marketers in the food and beverage (F&B) and restaurant industries have had only a surface-level understanding of this dominant age group. BUT THAT’S ABOUT TO CHANGE ...
4. Unprecedented research from Ipsos and BuzzFeed reveals that millennials have nuanced attitudes and behaviors around foods and beverages, and social media. ENTER
5. IN SHORT, MILLENNIALS ARE NOT ALL THE SAME.
6. THE RESEARCH UNCOVERED FOUR DISTINCT MILLENNIAL SEGMENTS
7. LARGEST SEGMENT LOWER INCOMEAND EDUCATION LEVEL LEAST ENGAGED ON SOCIAL MEDIA LEAST HEALTH CONSCIOUS
8. MORE LIKELYTO DINE OUT MOREAPTTO BUYTAKEOUT OR USEA FOOD DELIVERY SERVICE LESSACTIVE ON SOCIAL MEDIA LEAST LIKELYTOAVOID CERTAIN FOOD PRODUCTSAND INGREDIENTS
9. MOSTAPTTOAVOID CERTAIN FOOD PRODUCTSAND INGREDIENTS SPENDS MOST OF HER FOOD BUDGETATTHE GROCERY STORE USES SOCIAL MEDIATOACCESS PERKSAND DEALS MOST LIKELYTOACCESSTHEWEB FROMA MOBILE DEVICE OPINIONS OF BRANDSAND PRODUCTS NOT INFLUENCED BY SOCIAL MEDIA
10. HIGHEST INCOMEAND EDUCATION LEVELS MOST LIKELYTO SPEND HIS FOOD BUDGET ON DINING OUT MOST INTERESTED IN MODERATIONAND SEEKER OF HEALTHY BALANCE MOST ENGAGED ON SOCIAL MEDIA MOST INFLUENTIAL ON SOCIAL MEDIA
11. Although varied in attitudes toward overall health and behavior on social media, these four millennial segments generally agree about a few things …
12. ALL MILLENNIAL SEGMENTS CARE MORE ABOUT TOTAL SUGARS THAN SPECIFIC SWEETENER INGREDIENTS
13. TASTE AND PRICE ARE STILL THE TOP PURCHASE DRIVERS FOR MILLENNIALS AND OTHER GENERATIONS
14. SO WHAT DOES THIS MEAN FOR F&B AND RESTAURANT MARKETERS?
15. For the first time ever, marketers in the F&B and restaurant industries can leverage segment- specific millennial insights to make smarter business decisions.
16. Read the interactive white paper for even deeper insights into reaching the right millennials, at the right time, with the right message. VIEW NOW
Millennial Mysteries Revealed Segmentation uncovers diverse tastes, divergent attitudes. Why We Can Finally Understand What Millennials Want.
Whitepaper: MILLENNIAL MYSTERIES REVEALED: Segmentation Uncovers Diverse Tastes, Divergent Attitudes.
View 50819 Can Do Attitudes posts, ... Millennial Mysteries Revealed: Segmentation Uncovers Diverse Tastes,... ... Segmentation Uncovers Diverse Tastes ...
View 179189 Attitudes posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn. LinkedIn Home What is LinkedIn?
Maple water: The new coconut water? ... What is their attitude towards h ... "Millennial Mysteries Revealed" segmentation study CRA. ...
Deloitte study finds factors beyond taste and price ... this shift in attitude and drivers is ... "Millennial Mysteries Revealed" segmentation ...
Vinitaly International Importer Connect; About. Who we are; Mission; Events. Calendar; Italy; China; Hong Kong; Russia; USA; Canada; Archive; OperaWine ...
Three Millennial Views. ... Thus many Evangelicals fail to see these two forms as distinct and divergent ... (as revealed in the OT) and heavenly ...