Millennials And Microgiving

100 %
0 %
Information about Millennials And Microgiving
Technology

Published on October 3, 2008

Author: tunheimpartners

Source: slideshare.net

Description

Tunheim Partners' David Erickson's and Eliza Appert's presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.

Millennials & Micropayments Social Giving & ePhilanthropy Minnesota Council on Nonprofits Annual Conference Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment October 3, 2008

Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

Presenters Eliza Appert, account executive, Tunheim Partners Millennial e-Strategy team member Experience in online marketing and communications, cause marketing, corporate social responsibility and corporate communications David Erickson, director e-Strategy, Tunheim Partners Gen X Uncle to Millennials 13 years Internet marketing experience

Eliza Appert, account executive, Tunheim Partners

Millennial

e-Strategy team member

Experience in online marketing and communications, cause marketing, corporate social responsibility and corporate communications

David Erickson, director e-Strategy, Tunheim Partners

Gen X

Uncle to Millennials

13 years Internet marketing experience

e-Strategy Tunheim Partners’ specialty full service Internet marketing practice Search Engine Marketing/Optimization Email Marketing Social Media Marketing Ecommerce Online Reputation Management Blog Marketing Video Marketing Mobile Marketing Experienced leadership, strong team Tunheim Partners – e-Strategy Service Offering

e-Strategy

Tunheim Partners’ specialty full service Internet marketing practice

Search Engine Marketing/Optimization

Email Marketing

Social Media Marketing

Ecommerce

Online Reputation Management

Blog Marketing

Video Marketing

Mobile Marketing

Experienced leadership, strong team

Millennials in Context Millennials were born between 1982 and 2002 (Class of 2000 - currently 26 years old). They are the largest living generation, outnumbering living Baby Boomers. Millennials are: Children of Xers & Boomers Millennials: Cute baby movies, precocious children, child safety laws & products, school shooting laws, amber alerts, MySpace scares, Brangelina The GI Generation – Civic generation, Institution Builders, Mark Zuckerberg Most supervised generation in history – Surveillance is normal Structured lives & Group Play Team workers Pushed to succeed and doted over Everyone’s A Winner Confident, Can Do Civic minded, volunteering, child voting programs Diverse, Tolerant & International – Global Internet access Technology is a given Coming of age during a time of crisis – 9/11, Iraq, Katrina, Recession

Millennials were born between 1982 and 2002 (Class of 2000 - currently 26 years old).

They are the largest living generation, outnumbering living Baby Boomers.

Millennials are:

Children of Xers & Boomers

Millennials: Cute baby movies, precocious children, child safety laws & products, school shooting laws, amber alerts, MySpace scares, Brangelina

The GI Generation – Civic generation, Institution Builders, Mark Zuckerberg

Most supervised generation in history – Surveillance is normal

Structured lives & Group Play

Team workers

Pushed to succeed and doted over

Everyone’s A Winner

Confident, Can Do

Civic minded, volunteering, child voting programs

Diverse, Tolerant & International – Global Internet access

Technology is a given

Coming of age during a time of crisis – 9/11, Iraq, Katrina, Recession

Millennials in Context Millennials are fascinating and important for: Growing up digital How they work – collaboratively What they believe - that they can make the world a better place to live How they are living their lives - green, connected, passionate, idealistic yet practical Source: Social Citizens BETA, 2008

Millennials are fascinating and important for:

Growing up digital

How they work – collaboratively

What they believe - that they can make the world a better place to live

How they are living their lives - green, connected, passionate, idealistic yet practical

Life of a 15-29 year old Don’t read newspapers No land-line phone Television on their terms Trust peers more than experts Will pay for digital content Internet experience is social Content is going mobile Television is for video games Portable content Want to be heard (user generated) Texting (and IM) E-mail is for parents Like online video Time & place shifting On demand content Source: The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project – USC Annenberg School--Center for the Digital Future

Don’t read newspapers

No land-line phone

Television on their terms

Trust peers more than experts

Will pay for digital content

Internet experience is social

Content is going mobile

Television is for video games

Portable content

Want to be heard (user generated)

Texting (and IM)

E-mail is for parents

Like online video

Time & place shifting

On demand content

Millennials Online “ Teens and Generation Y…are significantly more likely than older users to send and receive instant messages, play online games, create blogs, download music, and search for school information.” -Pew Research “The Ties That Bind”

“ Teens and Generation Y…are significantly more likely than older users to send and receive instant messages, play online games, create blogs, download music, and search for school information.”

-Pew Research “The Ties That Bind”

A New Way of Communicating and Organizing Trusting the opinion or friends Trusting the opinions of the experts Researching by surfing Wikipedia Researching using an encyclopedia Giving 10 bucks online Writing an annual check to charity Embracing causes as a moral imperative Embracing causes as a political act Internationalism Nationalism “ Side-by-side” leadership Hierarchical leadership Buycott Boycott Achieving goals through social connections Achieving goals through public policy Mobilizing through online social networks Mobilizing through rallies and petitions Blogging Pamphleteering Spreading the word by email and text message Spreading the word by mail or phone Socializing and shopping online Socializing and shopping at the mall Getting news through the Internet Getting news through the paper or TV This is now… That was then…

Millennials are Social Citizens “ Let’s forget apathetic, ambivalent and passive, and instead consider active, energized and connected – a powerful combination for future success…” -Kari Dunn Saratovsky, Director, Social Investment, The Case Foundation A 2008 study by The Case Foundation provides a positive outlook for Millennials They are Social Citizens, representing a nascent model and era of citizen participation that combines idealism, digital fluency, and immersion in social causes. Social Citizens are: energetic and passionate about social causes brimming with new approaches and ideas for problem-solving disposed towards sharing the responsibilities and rewards of affection change in the world equipped with the digital tools and people power to make it happen. Millennials truly believe they can change the world, that it is their moral imperative to help others – through small donations, simple volunteerism and responsible purchases. Source: The Case Foundation, 2008

“ Let’s forget apathetic, ambivalent and passive, and instead consider active, energized and connected – a powerful combination for future success…”

-Kari Dunn Saratovsky, Director, Social Investment, The Case Foundation

A 2008 study by The Case Foundation provides a positive outlook for Millennials

They are Social Citizens, representing a nascent model and era of citizen participation that combines idealism, digital fluency, and immersion in social causes.

Social Citizens are:

energetic and passionate about social causes

brimming with new approaches and ideas for problem-solving

disposed towards sharing the responsibilities and rewards of affection change in the world

equipped with the digital tools and people power to make it happen.

Millennials truly believe they can change the world, that it is their moral imperative to help others – through small donations, simple volunteerism and responsible purchases.

Millennials are Social Citizens Volunteering: 61% of 13 to 25 year olds feel personally responsible for making a difference in the world. (Cone, Inc and AMP Insights) 81% of 13 to 25 year olds have volunteered in the past year Volunteerism by college students increased by 20% from 2002 to 2005 (Federal Corporation for National and Community Service) Voting: Millennials experience the largest increases in voting and registration rates from 2000 to 2004 relative to all other age groups. 2004: 47% of 18 to 24 year olds reported voting 2000: 36% of 18 to 24 year olds reported voting Exit polls in 22 states estimate that more than 3 million voters under the age of 30 participated in Democratic primaries this year, up from about 1 million four years ago. (New York Times) 19% of college Millennials are likely to volunteer on a campaign (Readers Digest poll) Nearly half have attempted to influence the vote of a friend or peer in 2008 election, often by using Facebook (Readers Digest) One-fourth have lobbied one or more of their parents on politics. (Readers Digest) Source: U.S. Census Bureau

Volunteering:

61% of 13 to 25 year olds feel personally responsible for making a difference in the world. (Cone, Inc and AMP Insights)

81% of 13 to 25 year olds have volunteered in the past year

Volunteerism by college students increased by 20% from 2002 to 2005 (Federal Corporation for National and Community Service)

Voting: Millennials experience the largest increases in voting and registration rates from 2000 to 2004 relative to all other age groups.

2004: 47% of 18 to 24 year olds reported voting

2000: 36% of 18 to 24 year olds reported voting

Exit polls in 22 states estimate that more than 3 million voters under the age of 30 participated in Democratic primaries this year, up from about 1 million four years ago. (New York Times)

19% of college Millennials are likely to volunteer on a campaign (Readers Digest poll)

Nearly half have attempted to influence the vote of a friend or peer in 2008 election, often by using Facebook (Readers Digest)

One-fourth have lobbied one or more of their parents on politics. (Readers Digest)

Micropayments & ePhilanthropy Micropayments – Low cost online transactions Spare Change Application – 25 cent tips iTunes - 99 cent songs Ringtones Video game virtual property Weapons Cars Clothing eBooks Microgiving – Giving small amounts of money online to social causes: $10, $25, $50 ePhilanthropy – Socially networked giving. Facebook Causes Kiva The world of philanthropy is changing. Philanthropy (then): slow-moving, risk-averse, and institutional Philanthropy (now): faster, less hierarchical, creative, and democratic. The philanthropists of the 21st century will be smaller in size, but much larger in numbers then the philanthropists of the last century.

Micropayments – Low cost online transactions

Spare Change Application – 25 cent tips

iTunes - 99 cent songs

Ringtones

Video game virtual property

Weapons

Cars

Clothing

eBooks

Microgiving – Giving small amounts of money online to social causes: $10, $25, $50

ePhilanthropy – Socially networked giving.

Facebook Causes

Kiva

The world of philanthropy is changing.

Philanthropy (then): slow-moving, risk-averse, and institutional

Philanthropy (now): faster, less hierarchical, creative, and democratic.

The philanthropists of the 21st century will be smaller in size, but much larger in numbers then the philanthropists of the last century.

Millennials: Giving Trends Millennials are just as likely to give to a cause than any other generation – in many circumstances, they are more socially conscious than any previous generation. They are committed to causes, not tied to organizations Unlikely to be lifelong donors to their local United Way or Sierra Club. They will engage enthusiastically in specific campaigns about which they feel passionate, but their institutional support is likely to vanish once that campaign ends. Millennials want to support causes and organizations that aim to make the world a better place and organizations that develop new approaches to solving social problems. Just ask and ask in the right way. “ A lot of Millennials can easily give $100, but in our experience, organizations are only asking them for $25 or $50 gifts.” -Shaun Keister, annual giving consultant, Campbell & Company “ I want to know where my money is going and what my individual impact is.” -Ben Rattray, Change.org Source: Social Citizens BETA, 2008

Millennials are just as likely to give to a cause than any other generation – in many circumstances, they are more socially conscious than any previous generation.

They are committed to causes, not tied to organizations

Unlikely to be lifelong donors to their local United Way or Sierra Club.

They will engage enthusiastically in specific campaigns about which they feel passionate, but their institutional support is likely to vanish once that campaign ends.

Millennials want to support causes and organizations that aim to make the world a better place and organizations that develop new approaches to solving social problems.

Just ask and ask in the right way.

“ A lot of Millennials can easily give $100, but in our experience, organizations are only asking them for $25 or $50 gifts.”

-Shaun Keister, annual giving consultant, Campbell & Company

“ I want to know where my money is going and what my individual impact is.”

-Ben Rattray, Change.org

Giving Rates by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University

Average Total Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University

Motivations for Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University

Online Giving: A Growing Trend Global giving in 2007 is estimated to have surpassed $20 billion (USD). Total online giving in USA reached $10.44 billion (estimate) in 2007, a 52% increase over 2006 estimates. Increase online giving driven by: creativity in strategy unprecedented use of the Internet by individuals for non-disaster and disaster support efforts. The US represents slightly more than 50% of the world-wide online giving . (2007) More nonprofits are getting serious about raising major and midsize gifts (those of $500 or more) on the Internet. Source: Ted Hart’s Annual Estimates 2007

Global giving in 2007 is estimated to have surpassed $20 billion (USD).

Total online giving in USA reached $10.44 billion (estimate) in 2007, a 52% increase over 2006 estimates.

Increase online giving driven by:

creativity in strategy

unprecedented use of the Internet by individuals for non-disaster and disaster support efforts.

The US represents slightly more than 50% of the world-wide online giving . (2007)

More nonprofits are getting serious about raising major and midsize gifts (those of $500 or more) on the Internet.

Millennials, the Internet and Social Activism Millennials are using social media to improve the world, changing the face of philanthropy and developing new approaches to activism, fundraising and information sharing Online social networks are the backbone of Millennial activism “ People want to feel that they are part of a critical mass of people dedicated to one overriding cause.” -David Smith, founder of Mobilize.org Online networks are more effective than traditional methods at reaching and mobilizing Millennials. Barack Obama campaign. Millennials use the Internet to learn about causes, build networks around common goals, donate, participate and share : Social Networking Sites: Facebook and MySpace Blogs Websites Cell phones

Millennials are using social media to improve the world, changing the face of philanthropy and developing new approaches to activism, fundraising and information sharing

Online social networks are the backbone of Millennial activism

“ People want to feel that they are part of a critical mass of people dedicated to one overriding cause.”

-David Smith, founder of Mobilize.org

Online networks are more effective than traditional methods at reaching and mobilizing Millennials. Barack Obama campaign.

Millennials use the Internet to learn about causes, build networks around common goals, donate, participate and share :

Social Networking Sites: Facebook and MySpace

Blogs

Websites

Cell phones

User-Initiated Philanthropy “ Facebook and other social networking sites mimic existing relationships, making users feel more pressure to get involved.” -Joe Green, Causes for Facebook founder Peer-to-peer philanthropy Millennials use social networks to support causes, start philanthropic movements and educate their peers Social networks connect social entrepreneurship with mass markets of consumers (peers) – they link the motivation behind a cause/philanthropy with the desire to create change Anyone can start a movement for change… It’s easier than ever before

“ Facebook and other social networking sites mimic existing relationships, making users feel more pressure to get involved.”

-Joe Green, Causes for Facebook founder

Peer-to-peer philanthropy

Millennials use social networks to support causes, start philanthropic movements and educate their peers

Social networks connect social entrepreneurship with mass markets of consumers (peers) – they link the motivation behind a cause/philanthropy with the desire to create change

Anyone can start a movement for change… It’s easier than ever before

Online Millennials by the Numbers 93% of teens use the internet 64% of 12-17 year olds have participated in one or more content-creating activities, up from 57% of online teens in 2004 39% of online teens share their creations online , up from 33% in 2004 26% remix content they find online into their own creations, up from 19% in 2004 75% of teens read news online . 85% participated in social networking , and 57% reported involvement with blogs . - PriceGrabber survey, 2008 Only 1% of Amherst college 2008 freshman have landlines , 99% have Facebook accounts 88% of teens have mobile phones . 27% are very likely to listen to a friend's recommendation and 52% are somewhat likely . Don Tapscott, author of Wikinomics Source: Pew: Teens and Soclal Media Report

93% of teens use the internet

64% of 12-17 year olds have participated in one or more content-creating activities, up from 57% of online teens in 2004

39% of online teens share their creations online , up from 33% in 2004

26% remix content they find online into their own creations, up from 19% in 2004

75% of teens read news online .

85% participated in social networking , and 57% reported involvement with blogs . - PriceGrabber survey, 2008

Only 1% of Amherst college 2008 freshman have landlines , 99% have Facebook accounts

88% of teens have mobile phones .

27% are very likely to listen to a friend's recommendation and 52% are somewhat likely . Don Tapscott, author of Wikinomics

Millennial Influencers by the Numbers

Millennials Word of Mouth by the Numbers

Credit Cards = Online Donations The vast majority of Millennials have credit cards, making it EASY for them to donate online College Age Credit Card Use 56% percent of college undergraduates get their first card at age 18 91% of college students have at least one credit card by their final year 56% of students carry four or more cards by college graduation The number of incoming college freshmen with credit cards tripled between 1999 and 2002. High School Age Credit Card Use Approximately 1/3 and possibly as much of 40% of all High School Seniors AND Juniors have a credit card today. 18 to 24 year olds are the fastest-growing group of credit card users . Nearly six out of 10 US teens have made a purchase online . (2008 OTX and The Intelligence Group study) 90% of Barack Obama’s online contributions were under $100 . 40% were $25 or less , and 10,000 people gave $5 or $10 to the campaign. (TechCrunch, Feb 2008) Source: Nellie Mae, National Bankruptcy Research Center and JumpStart Coalition for Personal Financial Literacy

The vast majority of Millennials have credit cards, making it EASY for them to donate online

College Age Credit Card Use

56% percent of college undergraduates get their first card at age 18

91% of college students have at least one credit card by their final year

56% of students carry four or more cards by college graduation

The number of incoming college freshmen with credit cards tripled between 1999 and 2002.

High School Age Credit Card Use

Approximately 1/3 and possibly as

much of 40% of all High School Seniors

AND Juniors have a credit card today.

18 to 24 year olds are the fastest-growing group of credit card users .

Nearly six out of 10 US teens have made a purchase online . (2008 OTX and The Intelligence Group study)

90% of Barack Obama’s online contributions were under $100 . 40% were $25 or less , and 10,000 people gave $5 or $10 to the campaign. (TechCrunch, Feb 2008)

Millennials’ Ecommerce Channels

Millennials’ Use of Cell Phones 18 to 24 are the most talkative on their phones (averaging 290 calls a month in 2007) Text messaging is highest among 13- to 17 -year-olds (who averaged 1,742 texts a month in 2008) Neilsen Mobile. 21 percent of 18-34 year old consumers use their cell phone for mobile banking transactions , compared to about 10 percent of the general population. - 2008 Opinion Research Corp. survey More than 140 million mobile subscribers worldwide will use social networks on their phones by 2013. - ABI Research's September 2008 "Mobile Social Networking" study.  57%   of mobile subscribers have data plans - Nielsen Mobile Internet has 15.6 percent penetration in the US (40 million regular users). - Nielsen Mobile Smart-phone sales in North America were up 106 percent in 2008 from the first quarter of 2007. - Gartner Smart Phones Ubiquitous WiFi/Broadband Smart Cameras Barcode readers Portable Video Watch, Record, Live TV Text , Instant Messages, Email Full Browsing Music/Podcasts/Streaming audio Video Games GPS – Location-based Marketing Mobile Commerce

18 to 24 are the most talkative on their phones (averaging 290 calls a month in 2007)

Text messaging is highest among 13- to 17 -year-olds (who averaged 1,742 texts a month in 2008) Neilsen Mobile.

21 percent of 18-34 year old consumers use their cell phone for mobile banking transactions , compared to about 10 percent of the general population. - 2008 Opinion Research Corp. survey

More than 140 million mobile subscribers worldwide will use social networks on their phones by 2013. - ABI Research's September 2008 "Mobile Social Networking" study. 

57%   of mobile subscribers have data plans - Nielsen

Mobile Internet has 15.6 percent penetration in the US (40 million regular users). - Nielsen Mobile

Smart-phone sales in North America were up 106 percent in 2008 from the first quarter of 2007. - Gartner

Smart Phones

Ubiquitous WiFi/Broadband

Smart Cameras

Barcode readers

Portable Video

Watch, Record, Live TV

Text , Instant Messages, Email

Full Browsing

Music/Podcasts/Streaming audio

Video Games

GPS – Location-based Marketing

Mobile Commerce

Communicating with Millennials Communicating with Millennials requires an adapted approach, prolonged outreach and the ability to be part of their conversations. How do you reach Millennials with your message? Get digital : online communications most convenient for Millennials. Get personal: Face-to-face still matters Get relevant: your message must blend in with their interests and passions, but it also has to make sense in the context of their lives. Get simple: if you can’t say it in less than 100 words, you won’t have any takers. Get practical : don’t ask for a big donation or ask them to attend a stuffy cocktail reception; ask them to do something during a commercial or to donate spare pocket change – you want to create loyalty so they keep coming back once they have more time and money. Get original : an original and creative idea (sticky) has a better chance of getting these folks to take the next step. Source: Cool People Care

Communicating with Millennials requires an adapted approach, prolonged outreach and the ability to be part of their conversations.

How do you reach Millennials with your message?

Get digital : online communications most convenient for Millennials.

Get personal: Face-to-face still matters

Get relevant: your message must blend in with their interests and passions, but it also has to make sense in the context of their lives.

Get simple: if you can’t say it in less than 100 words, you won’t have any takers.

Get practical : don’t ask for a big donation or ask them to attend a stuffy cocktail reception; ask them to do something during a commercial or to donate spare pocket change – you want to create loyalty so they keep coming back once they have more time and money.

Get original : an original and creative idea (sticky) has a better chance of getting these folks to take the next step.

Social Media = Word of Mouth The barrier to entry is near zero Facebook, MySpace, YouTube, Blogs Common Attributes of Social Media RSS Status Updates Friends/Fans Comments Subscribing Internal Email Profiles, Pages & Groups Conversational Marketing Friends/Fans = Endorsement Tap into social network Trusted Source Icon marketing Network broadcasts Search

The barrier to entry is near zero

Facebook, MySpace, YouTube, Blogs

Common Attributes of Social Media

RSS

Status Updates

Friends/Fans

Comments

Subscribing

Internal Email

Profiles, Pages & Groups

Conversational Marketing

Friends/Fans = Endorsement

Tap into social network

Trusted Source

Icon marketing

Network broadcasts

Search

Example: Facebook Causes Facebook Activism Application 269,988 daily active users Leverages communities of common interests Allows direct (and immediate) donation Well funded developers Average donations are $10 - $40 “ We’re putting tools into the hands of individuals to mobilize their friends and ultimately build social and political movements.” -Sean Parker, Facebook founding president, 27. “ This is a natural evolution of social networking. Leveraging real world social networks is an important part of activism, fundraising, and political campaigning. This is especially true of grassroots activism, local-chapter style nonprofit organizations, and the walks/runs used by many charities to raise money. Given all this, it’s a bit surprising that online social networks haven’t been more aggressively leveraged until now.” -Causes for Facebook founders

Facebook Activism Application

269,988 daily active users

Leverages communities of common interests

Allows direct (and immediate) donation

Well funded developers

Average donations are $10 - $40

“ We’re putting tools into the hands of individuals to mobilize their friends and ultimately build social and political movements.”

-Sean Parker, Facebook founding president, 27.

“ This is a natural evolution of social networking. Leveraging real world social networks is an important part of activism, fundraising, and political campaigning. This is especially true of grassroots activism, local-chapter style nonprofit organizations, and the walks/runs used by many charities to raise money. Given all this, it’s a bit surprising that online social networks haven’t been more aggressively leveraged until now.”

-Causes for Facebook founders

Example: MySpace Impact MySpace.com/PayPal Nonprofit fundraising contest Ends October 13 Social network fundraising Micropayments Widget marketing Online wizard Portable content

MySpace.com/PayPal

Nonprofit fundraising contest

Ends October 13

Social network fundraising

Micropayments

Widget marketing

Online wizard

Portable content

Example: Obama Mobile Groups – Text your friends ObamaMobile.mobi VP Announcement Zip – Location based marketing Forward to 5 friends Mobile content Watch the debate Come to the rally Voter registration information Volunteer Give to Red Cross for Hurricane relief

Groups – Text your friends

ObamaMobile.mobi

VP Announcement

Zip – Location based marketing

Forward to 5 friends

Mobile content

Watch the debate

Come to the rally

Voter registration information

Volunteer

Give to Red Cross for Hurricane relief

Web Form Design Minimize the pain Make it as easy as possible to fill out Progress indicator Forgiving inputs, validation Clear, helpful error messages Ask for only the information you need, when you need it Make action button highly visible Remove reset button Eliminate unneeded navigation Crystal clear labels Smart defaults – e.g. List of states Enable tabbing Top-aligned labels cut eye fixations in half Uniform field lengths but long enough for data Completion verification Example of well designed nonprofit donation system United Way: liveunited.org

Minimize the pain

Make it as easy as possible to fill out

Progress indicator

Forgiving inputs, validation

Clear, helpful error messages

Ask for only the information you need, when you need it

Make action button highly visible

Remove reset button

Eliminate unneeded navigation

Crystal clear labels

Smart defaults – e.g. List of states

Enable tabbing

Top-aligned labels cut eye fixations in half

Uniform field lengths but long enough for data

Completion verification

Example of well designed nonprofit donation system

United Way: liveunited.org

Trends Broadband Ubiquity Wireless Mobile Smart Phones get smarter Mobile commerce Smart cameras Barcode readers GPS – Location-based marketing Broadband TV Internet Access HD RSS Video Game Consoles Entertainment centers Downloadable content

Broadband Ubiquity

Wireless

Mobile

Smart Phones get smarter

Mobile commerce

Smart cameras

Barcode readers

GPS – Location-based marketing

Broadband TV

Internet Access

HD

RSS

Video Game Consoles

Entertainment centers

Downloadable content

Resources Facebook Causes apps.facebook.com/causes Facebook Pages facebook.com/pages/create.php MySpace Impact myspace.ocm/paypal Spare Change sparechangeinc.com Micropayment social networking application ChipIn.com Fundraising widget FirstGiving.com Fundraising page wizard 7.5% transaction fee Mobile Giving Foundation mobilegiving.org MobileActive.org Change.org Social network for activists

Facebook Causes

apps.facebook.com/causes

Facebook Pages

facebook.com/pages/create.php

MySpace Impact

myspace.ocm/paypal

Spare Change

sparechangeinc.com

Micropayment social networking application

ChipIn.com

Fundraising widget

FirstGiving.com

Fundraising page wizard

7.5% transaction fee

Mobile Giving Foundation

mobilegiving.org

MobileActive.org

Change.org

Social network for activists

Thank you For a copy of this presentation go to: http://www.slideshare.net/tunheimpartners/millennials-and-microgiving-presentation/ For more information contact: David Erickson 952-851-7242 [email_address] Eliza Appert [email_address] Tunheim.com e-Strategy.com EcoLogicblog.com

For a copy of this presentation go to: http://www.slideshare.net/tunheimpartners/millennials-and-microgiving-presentation/

For more information contact:

David Erickson

952-851-7242

[email_address]

Eliza Appert

[email_address]

Tunheim.com

e-Strategy.com

EcoLogicblog.com

Add a comment

Related presentations

Related pages

What is Micro-Giving? - I Support Community

What is Micro-Giving? ... microgiving microgiving microgiving. I often tell people, ... especially the Millennials, ...
Read more

Giving Isn’t Dying… It’s Just Changing - AM Digital Agency

MILLENNIALS: THE GIVING ... Microgiving campaigns can be extremely effective because there is very little resistance to giving $5 when compared to $100 or ...
Read more

His Kingdom Funding – Give a little every time you spend.

Welcome to microgiving with His Kingdom Funding. ... From Baby Boomers to Millennials ...
Read more

Four Crowdfunding for Good Platforms | Microsoft Devices Blog

Four Crowdfunding for Good Platforms. ... many millennials are finding ways to ... The Internet has been a catalyst in the trend of microgiving for two key ...
Read more

Microgiving: Small Acts Lead to Big Successes

Can a few dollars produce significant impact? And by a few I mean very little. Because that's the idea behind microgiving, a relatively new approach to ...
Read more

Minnesota Council of Nonprofits Conference: Millennials ...

Millennials & Micropayments Presentation. Rate this post. Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota ...
Read more

Jolkona | LinkedIn

Learn about working at Jolkona. Join LinkedIn today for free. See who you know at Jolkona, leverage your professional network, and get hired.
Read more

Best Crowdfunding Sites for Charitable Giving

How Millennials Have Blown Up Traditional Charitable Giving. An About.com Brand. Get Daily Money Tips to Your Inbox . Email Address Sign Up. There was an ...
Read more