Published on February 28, 2014
Who are Millennials? (Gen Y) • • • • • • • • Born after 1980 Tech-savvy Confident Connected Independent Self-expressive Open to change Pop-cultured 40 %of Millennials are of minority or racially-mixed.
Technology Digital Natives “It’s not so much that Gen Y’s are tech savvy — they’re tech dependent. “ - Aaron Kesher 2011 Society for Human Resources Management Annual Conference 35+ are Digital Immigrants
Education • On pace to be the Most Educated • In 2008 - College Enrollment Hits All-Time High, Fueled by Community College Surge • 89% Latino young adults say that a college education is important, yet only 48% plan to get a degree
Challenges • Millennials need to be Unique • Less priority on Work Ethic • Long-term Loyalty to the same company Pew Research Center http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 20
Opportunity • younger members focus on : the opportunity to lead, the opportunity to learn, and the opportunity to make a difference. • Younger generations also want to associate themselves with an organization that is making a meaningful difference,
Belonging Spontaneous Group Creation – Facebook, Twitter, Meetup “The behavioral differences between a 20-year-old and 60-year-old are age differences. However the decision to join, or not to join, an association isn’t an age difference. It’s a generational difference…” Younger people seek and demand a return for membership, including tangible services, high levels of accountability, identifiable advantages, a sense of community… Labor Union Membership Decline (Bureau of Labor Statistics) 1982 - 20.1% 2013 - 11.3% Manufacturing & Labor Unions should be concerned about the value they are providing members/employees
Pay Expectations 2X Young employees expect to move up the ladder quickly. Pew Research Center http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf - pg 25, 27
Take the Millennial Quiz http://www.pewresearch.org/quiz/how-millennial-are-you/
Sources 1. 2. 3. 4. 5. 6. 7. 8. 9. http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/ http://www.redfusionmedia.com/arc_managing_generation_Y_millennials.htm http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf http://www.pewsocialtrends.org/2009/10/29/college-enrollment-hits-all-time-high-fueled-by-community-college-surge/ http://www.pewhispanic.org/2009/10/07/latinos-and-education-explaining-the-attainment-gap/ http://www.pewresearch.org/quiz/how-millennial-are-you/ The Evolution of Member-Based Associations – Gen X and Millennials – Andy Narrai http://www.trefoilgroup.com - 11/2013 http://www.inma.org/blogs/earl/post.cfm/how-publishers-can-embrace-digital-natives-and-digital-immigrants http://www.bls.gov/news.release/pdf/union2.pdf Copyright 2014 – Jonathan M. Burgess MBA – RedFusion Media, Inc. www.google.com/+jonburgess www.twitter.com/jonburgess | www.twitter.com/redfusionmedia www.redfusionmedia.com
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