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Miks ei müü?

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Information about Miks ei müü?
Business & Mgmt

Published on October 15, 2008

Author: petskratt

Source: slideshare.net

Description

Ettekanne ÄP seminaril 2008-10-09
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miks ei? peeter marvet meediahäkker

2007 kevad: 80% veebi esileht 20% kampaanialeht

2008 sügis: 20% kampaanialeht 80% veebi esileht

= progress

ctrl-U

saatan peitub detailides

lahendus?

1. rinse and repeat

1.sea eesmärgid 2.jälgi nende saavutamist 3.paranda mis logiseb 4.tagasi punkti 1 või 2

aga...

2. back to wireframe

est / eng / rus / ger üldinfo ... uudised ... kultuur jne ... linnavõim ... sündmused ... tartu vaim ...

est / eng / rus / ger registreeri opile suur reklaampilt, klikkida ei saa lehekülje pealkiri

est / eng / rus / ger registreeri opile mis asi on femtolasik? teised laserid operatsiooni kulg riskid hinnad / paketid

est / eng / rus / ger teised laserid mis asi on femtolasik? registreeri opile operatsiooni kulg riskid hinnad / paketid

3. müüjale või ostjale?

meil on toode, vaja müüa

Keane, Inc 2006

mida arvab sellest klient?

“intellektuaalselt huvitav probleem”

100.0% 10 % of Respondents Who Strongly Agree Mean (1-disagree, 10- strongly agree) (rated 8 or higher on a scale of 1-10) 80.0% 8 60.0% 6 40.0% 4 20.0% 2 0.0% 0 Targeted to my The information that (Has) all the tools Helpful to my I value the advice needs I'm looking for and features that I financial given on my need product/planning financial process institution's website Strongly Agree Mean Keane, Inc 2006

% Use Primary Bank for Activity Pr Vi ew od ac 100.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% uc co t/r un at e ts in fo rm at Fu io nd n s tra ns fe Bi r ll Pa Lo ym an en t Keane, Inc 2006 ap pl ic Cr at ed io it ns Tr ap ac pl ki ic ng at io in n ve st m en ts Bu dg et Fi in na g In nc ve ia st lt m oo en ls tp Fi la na nn nc in ia g lr In es su ea ra rc nc h On e lin pu e rc fin ha an se ci al ad vi ce G oa ls et tin g 0 1 2 3 4 5 Mean Average Capability Rating from Financial Institutions

4. õpi kirjutama!

5. rinse and repeat

est / eng / rus / ger menüü menüü menüü yadda-yadda-yadda... firmast edasimüüjad paigaldus

est / eng / rus / ger menüü menüü menüü tootepuu yadda-yadda-yadda... toode, toode, toode, toode, link pildile link pildile link pildile link pildile toode, toode, toode, toode, link pildile link pildile link pildile link pildile

est / eng / rus / ger menüü menüü menüü tootepuu aeglaselt laadiv pilt katkine pilt tootetutvustus paigaldusinff

6. jälgi ajalugu

7. kõik ei ole reklaam, mis kliente toob

50% otse 25% foorumid jne

1. google - nimetus 2. pood - valik, hind 3. tootja, ... - nõuanne? 4. hinnaotsing

8. integreeri

9. paku tööriistu

10. rinse and repeat...

kauplused / konto / logi otsing saadaval pilt kirjeldus kauplustes veel pilte

kokkuvõtteks

hommikune rutiin: vaata üle reklaamid kas toimivad? miks?

töine rutiin: vaata üle oma veeb meenuta wireframe’i kas peaks muutma?

konkurendina: joonista wireframe hea või halb? miks nad nii tegid?

kliendina: kirjelda oma kogemus (eriti positiivne) miks?

tnks! pets@tehnokratt.net

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