Midlands Honda Increases Website Traffic 1

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Information about Midlands Honda Increases Website Traffic 1

Published on October 9, 2009

Author: AmandaTossberg

Source: slideshare.net


Auto Dealer Midlands Honda Increases Website Traffic, Lead Generation and Vehicle Sales with Dealer.com Online Marketing Solution

News CONTACT INFORMATION: Amanda Tossberg (agency) Carter West Public Relations Phone: 615-445-9577 email: atossberg@carterwestpr.com Auto Dealer Midlands Honda Increases Website Traffic, Lead Generation and Vehicle Sales with Dealer.com Online Marketing Solution August 17, 2009 NEWS FACTS • Midlands Honda general manager Randy Threatt began to eliminate the concept of a siloed "Internet department" when he took over dealership leadership in 2008. • To achieve this goal, he sought the most progressive website and online marketing provider and partnered with Dealer.com in March of 2009. • Since launching the Dealer.com online marketing solution, the dealership now far exceeds all key industry averages for website and Internet metrics. • Midlands Honda now averages 180 vehicles sales per month from Internet activities. • The dealership also now averages over 23,000 total website visitors and 9,000 new visitors per month. • Further, Midlands Honda now has over 110,000 page views per month and shoppers spend an average of almost 13 minutes on the site per visit. • The dealership averages close to 1,000 form lead submissions and receives more than a 1,000 phone calls from the website each month. MULTIMEDIA ELEMENTS QUOTES, ATTRIBUTABLE TO RANDY THREATT, GENERAL MANAGER "The key to successful online retail automotive sales really begins with bringing the entire dealership on board with the dealership website and marketing activities. We don't distinguish between the virtual dealership (the website) and the physical dealership anymore and that makes a huge difference in our results. Everyone is involved, and more importantly, everyone is excited about it. We have had so much success with our online marketing efforts that we plan to expand our Internet reach by up to 70 miles from our dealership. With the effectiveness that we have achieved with Dealer.com, we know that we can go after additional markets online and win."

"I monitor our Internet activities and results constantly to see what's working and what can be improved. Although we're getting great results, my motto is that there is always room for improvement. Our partnership with Dealer.com gives us real-time reporting capabilities that other providers just don't offer, and they strategically review the results with us on a regular basis. We're increasing site traffic, page views, lead submissions, vehicle sales and more on a monthly basis-- in a down economy! I really couldn't be happier with the results and service we receive with Dealer.com. We always want to be the best, no matter what you're measuring, and Dealer.com helps us achieve this goal." Please contact Amanda Tossberg (615-445-9577) to arrange an interview and/or for additional quotes. About Dealer.com (www.dealer.com) Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies. More of the nation's top auto groups use Dealer.com for their local online marketing than any other provider. Recent national and international accolades include: the Ernst & Young Entrepreneur of the Year, top ranking in the Net Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2008 top rated web provider on leading online rating websites, as well as the Gold Award winner from the Dealers' choice awards for best dealer website solutions.

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