Published on March 14, 2014
4 > 7 NOVEMBER Paris Nord Villepinte - France www.midest.com The world’s leading industrial subcontracting show
Join over 1,700 subcontractors, including 40% from abroad, at MIDEST Meet 40,000 professionals who are looking for your expertise Benefit from an international communication campaign
MIDEST is the global platform for sourcing and meetings between customers and subcontractors. It is the show for forging partnerships and monitoring technology that serves the needs of manufacturers, component suppliers and assemblers looking for face-to-face meetings with solution providers in: Metal processing Processing of plastics / rubber / composite materials Electronics / Electricals Microtechniques Industrial fasteners Surface treatments Industry services Wood processing Industrial maintenance MIDEST 2013 generated business between: 1,702 exhibitors, 40% of whom were drawn from 37 countries outside France 42,101 professionals, 15% of whom were drawn from 84 countries outside France 92% of exhibitors satisfied*. *Source: 2013 exhibitor survey.
MIDEST, the global show case for industrial subcontracting know-how France Western Europe Africa Middle East Eastern Europe Asia Americas 1,023 exhibitors 371 exhibitors 123 exhibitors 112 exhibitors 70 exhibitors 3 exhibitors 1,702EXHIBITORS from 38 countries 40%of international exhibitors 11Trade Villages 40national or regional pavilions An attractive array of international exhibitors METAL PROCESSING Fabrication - Screw cutting - Finishing, Surface treatments, Thermal treatments - Industrial fasteners - Foundry - Forging - Special machines - Materials, Semi-finished products - Shaping and cutting metals - Machining PROCESSING OF PLASTICS, RUBBER, COMPOSITE MATERIALS Injection - Thermoforming - Rotary molding - Extrusion - Machining - Pultrusion… ELECTRONICS, ELECTRICALS MICROTECHNIQUES INDUSTRY SERVICES Design aids, Engineering, Studies - Quality, Monitoring, Measurement, Metrology - Research & Development - Software publishers, Industrial IT - Environment and sustainable development WOOD PROCESSING INDUSTRIAL MAINTENANCE Maintenance work - Maintenance equipment and supplies - Publishers of dedicated software (CAMM, EAM, diagnostic aids…) All of industrial subcontracting’s trades are represented TOP 5 EXHIBITING COUNTRIES in sqm FRANCE 1st ITALY 2nd SPAIN 3rd BELGIUM 4th PORTUGAL 5th
MIDEST, a source of business for demanding subcontractors An average of 1,700 subcontractors, including 40% drawn from some forty countries outside France All sectors of industrial subcontracting and industry services SMEs and major groups. Who exhibits? According to the 2013* exhibitors, exhibiting at MIDEST allowed them to: enhance their company image (95%) meet new prospects (93%) develop their network of relationships (90%) diversify their customer base by market or by country (81%). 56% of the useful contacts reported by the exhibitors are new contacts. 92% of the 2013 exhibitors stated that they were satisfied with their participation. 86% were satisfied in relation to their commercial objectives. 72% stated that MIDEST enabled them to gain a good return on their investment. 85% of the 2013 exhibitors stated that they wanted to exhibit in 2014. Satisfied exhibitors Go to the Who exhibits? section of www.midest.com for further information *Source: 2013 exhibitor survey. Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques) Up to 20 employees 40% from 21 to 50 employees 34% from 51 to 250 employees 23% 4% over 251 employees Companies of all sizes exhibit at MIDEST
Meet customers looking for your expertise CUSTOMERS FROM ALL SECTORS OF ACTIVITY Mechanical structures 16% Automotive 12% Steel / Metallurgy 11% Aerospace 7% Engineering 6% Design offices 6% Industrial maintenance 4% Electrical assemblies 4% Electronics 4% Energy / Nuclear 4% Accessories / Luxury goods 3% Railway equipment 3% Building / Public works 3% Chemicals and related products 2% Health / Medical 2% Machine tools 2% Food industry 2% Packaging 1% Environment 1% Furniture 1% Administration / Local authorities 1% Armaments 1% Telecommunications 1% VISITORS WHO GENERATE BUSINESS drawn from decision making departments Source: Midest 2013 Other 6% Maintenance 3% Quality/Methods 4% Design offices 7% R&D 11% Technical/Production 10% Marketing/Sales 21% Purchasing 19% General management 19% Europe 72% (excl. France) Africa 16% Asia 10% Americas 2% TARGET YOUR NEW MARKETS 42,101 professionals from 85 countries Source: Midest 2013 MIDEST 2013 visitor The 2013 visitors* felt that visiting MIDEST allowed them to: identify new subcontractors (98%) find answers to their sourcing needs (98%) learn about new processes and materials (92%) meet high level exhibitors (91%) Demanding customers planning projects Who visits? An average of 40,000 professionals, including 16% drawn from around 80 countries apart from France. Customers from all sectors of activity. TOP 5 COUNTRIES FOR VISITORS FRANCE 1st BELGIUM 2nd SPAIN 3rd ITALY 4th GERMANY 5th
3M France / General Electric (Power Conversion, Energy, Healthcare…) / Tetra Pak / Alcatel Lucent / Alkan / Total Lubrifiants / Alstom (Grid, Power Service, Thermal Services, Transport…) / Strahman Valves France / Groupe IPI - Pompes Pollard / Sanofi / ArcelorMittal / Areva / Armée de l’Air / Babyliss SA – Cuisinart / Umicore / Valeo / Messier Bugatti Dowty / BE Aerospace / Xerox / Belrobotics / Poclain (Hydraulics, Vehicules…) / BIC (Ecriture, Rasoirs…) / Bouygues / Tata Steel France / Bubendorff / Canon / ThyssenKrupp Materials France / Caterpillar / CEA / Cegelec / Chanel / Volkswagen Group / Chopard / Snecma / Zehnder Group / Christofle /Chronopost /VolvoGroup /ClairefontaineSA /Clarins /CNRS /Vinci/CocteauMusicalInstruments / Cofely Endel / Comex Nucleaire / Continental Automotive / GDF Suez / Dassault Aviation / De Dietrich / Valinox Nucléaire / Decathlon (Oxylane, Strenfit…) / Disneyland Paris / Dura Automotive Systems / Saint-Gobain (Coating Solutions, Emballage…) / EADS Astrium / Eiffage Energie / ECE Zodiac Aerospace / Emirates National Petroleum Services / Groupe Hutchinson / Essilor / Tissot Industrie / Eurocopter / Eurocryospace / Parfums Christian Dior / Exxon Mobil / Faiveley Transport / Figeac Aero / Louis Vuitton / Akzo Nobel / Michelin / Faurecia Automotive Seating / Air Liquide (Advanced Technologies, Welding, Medical Systems…) / Fives (Cinetic, Cryogenie, Industries, Nordon…) / Halla Visteon Climate Control / Henkel Technologies / Hispano-Suiza / Honeywell / Horse Dental Equipment / Inergy Automotive / Ingersoll Rand / Institut de Physique Nucléaire / Johnson Controls / L’Oréal /LegrandFrance /LeroyMerlin /LisiAutomotive /MiltonRoyEurope /MinistèredelaDéfense /Nexans / OberthurTechnologies /ParkerHannifin /PSAPeugeotCitroën /Qualicosmetics /BriochePasquier /Toyota / Point P / Radiall / RATP / Renault (Sport, Technocentre, Trucks,…) / Rolex SA / Safeorthopaedics / Safran / Electrolux Laundry Systems / Samson Regulation SA / Schlumberger / Schneider Electric / Segula / Sepro Robotique / Siemens / SKF France / Thales (Air Systems, Alenia Space, Communications & Security, Cryogenie, Optronique, Training & Simulation, Underwater Systems…) / Titan Aviation / Trelleborg / Triumph / Tyco Electronics / Vallourec / Veolia / Visteon / Wurth Industrie France / Airbus… 94% of visitors in 2013 stated that they were satisfied with their participation.* Major European customers visit MIDEST 8 in 10 visitors search for their subcontractors by visiting trade shows 1 in 2 visitors has final decision making power regarding purchases or orders and 1 in 3 is a specifier 35%of visitors in 2013 were new visitors You want to target certain customers as a priority? Set up meetings with them through the business meetings programme organized by b2fair – Business to Fairs® Go to the Who visits? section of www.midest.com for further information *Source: 2013 visitor survey. Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques)
Benefit from an international communication campaign Interested journalists and more and more coverage 118 journalists from the trade and business press visited the show. 16 came from outside France. 896 articles published in 410 newspapers and magazines, and 32 broadcasted items (figures correct as of 30/01/2014). Efficient marketing actions Targeted databases: a targeted list of over 300,000 professionals from the Reed Exhibitions group behavioural databases 400,000 contacts from the databases of our press partners Actions towards customers from all sectors of activity: 425,000 invitations sent to customers 120,000 copies of the Show Newspaper 6,000 VIP badges sent to major customers and component suppliers Over 1 million sector newsletters sent out on the basis of the declared fields of interest of customers 5,000 phone calls made in 2013 to major customers. Dynamic social networks: A Viadeo and a LinkedIn group gathering customers and subcontractors Over 1,000 followers (manufacturers, economists, journalists…) @MidestParis on Twitter. Go to the Show communication section of www.midest.com for further information An extensive international advertising campaign 554 advertisements, including 201 international ones, in the trade press (+50% since 2010). 708 banners on web sites visited by your customers and prospects (+60% since 2010). 270 344 (+27%) 369 (+7%) 431 (+17%) 2008 2009 2010 2011 495 (+15%) 554 (+12%) 2012 2013 444 603 (+36%) 2010 2011 686 (+14%) 708 (+3%) 2012 2013
2,400,000 page impressions (+10% v. 2012) 50% of visits between January and September, outside the show period. For 1 in 4 visitors the www.midest.com web site is their leading source of information for finding subcontractors. www.midest.com, a year-long presence to maintain contact with customers Go to the Web site section of www.midest.com for further information The MIDEST web site is a sourcing platform used throughout the year An effective and simple tool for highlighting your know-how throughout the year Your secure Exhibitor Portal on www.midest.com allows you to conveniently manage all aspects of your participation, to list your fields of expertise free of charge (contact details, free text, 10 activities, 10 customer markets, photos…) and to update the information at any time in the course of the year. The 2013 exhibitors were really pleased with the Exhibitor Portal’s functions**: Satisfaction with online registration for the printed catalogue: 94% Satisfaction with registration for the Internet catalogue: 96% Satisfaction with the detailed presentation page: 98% Significantly more visitors to the site* OVER 350,000VISITS (+21% v. 2012) 97%OF VISITORS are satisfied with www.midest.com 2013 2012 2011 2010 2009 2008 351 399 (+21%) 291 027 (+11%) 263 372 (+25%) 209 967 (-) 210 096 (+18%) 177 525 (+24%) *AT Internet certified figures. **Source: 2013 Exhibitor survey.
Events and tools to boost your visibility A Participation Pack for effective communication with your customers and prospects: catalogue and mobile app entries, invitations, VIP badges… Communication Packs to increase the impact of your presence at the best possible rate (packages from €450) Effective tools to suit your needs and budget: advertising pages in the Show Newspaper or the catalogue, e-mails targeted at customers that match your selection criteria, web site banners, your logo on the show plans… Communication packages tailored to your goals The MIDEST Awards highlight your excellence Enter for the MIDEST Awards (over 115 articles appeared in the press and the Internet in 2013) at no cost to yourself and show off your know-how, your internal organization, your international development, your profitable collaborations or your outstanding implementations to your customers and the press. A conference programme and TV studio to add value to your participation Present your know-how to a captive audience by giving a lecture or staging a broadcast from the TV studio. Every year more than 1,500 visitors attend such events. Go to the Events and Your communication tools sections on www.midest.com for further information
Taking part in a trade show is an important event and nothing should be left to chance. Throughout the year the MIDEST team will work alongside you before, during and after the show to smooth your way and to optimize your participation in the show. Over 9 in 10 exhibitors were satisfied: with their contacts with the show team with the guidance received in preparing and fitting out their stands with the guidance about using the communication tools. MIDEST & You your personalized guide Go to the Midest & You section of www.midest.com for further information *Source: 2013 Exhibitor survey.
With the support of: The world’s leading industrial subcontracting show 4 > 7 NOVEMBER 2014 INTERESTEDINEXHIBITING?OURTEAMISWAITINGTOHEARFROMYOU Tel.: +33 (0)1 47 56 50 55 E-mail: firstname.lastname@example.org orgotowww.midest.com,“Yourstand“section Reed Expositions France / MIDEST: 52-54, quai de Dion Bouton - CS 80001 - 92806 Puteaux Cedex - France www.midest.com Midest 2014: a Reed Exhibitions Group show ReedExhibitionsoffersyouthe supportofaleadinginternationalgroupandtheworld’snumberonetradeshoworganizer (44sectorsofactivity in41countries,across500eventsincluding50inFrance).
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