Microsoft + nokia devices

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Information about Microsoft + nokia devices
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Published on April 26, 2014

Author: MarcoAGarrido1

Source: slideshare.net

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Everything just became a lot more colorful.

What Microsoft needs to do now to boost their Phone business!

Microsoft + Nokia Devices Everything just Became a lot more colorful. What Microsoft needs to do now to boost their Phone business! By Marco A Garrido April 26, 2014 11:27 1.) Keep the Nokia brand name It has a good reputation and is one of the 3 better known brands in the world. Besides, the Microsoft and Windows brand names are seen too many times a day by the end user, and any difficulty they may have with their computing systems in a given day will be reflected in the manner they see their phones at the time that they are in a non signal area. 2.) Lower the cost of their Phones “The smartphone market is going through major changes as the primary driver for growth in the years ahead will be low-cost devices. Microsoft has been slow to make the changes necessary for the cost of Windows Phone-based smartphones to drop below $100 without a contract.”* 3.) Adapt to the Marketing Trends. Recognize the market trends, even if that means to forget the rivalry with other companies. More users prefer iTunes over Xbox, Windows Player or Zune. And, almost everyone uses a music app in their phone. Design a user friendly music app compatible with iTunes, like the Nokia Player or the BlackBerry music synch, in which the users don’t have to spend a life time trying to configure a playlist or have to open a Xbox account when they are Play-Station users. Every business unit should be independent and focus on their market demands, even if they all belong to the same parent corporation. 4.) Unify and simplify their OS’s. With the acquisition, Microsoft now has 6 OS. The Windows, Windows RT and Windows Phone systems should all be integrated into one single Windows version just like in their computers. The Android system on the Nokia X phones could either be integrated to the new Windows OS or kept for the purposes of adaptability and competition. And the OS Series 30 in Nokia’s cheapest mobile phones should be upgraded to platforms feature on Nokia’s Asha phones. Other two things that Microsoft should do on their phone business are: On the short term, get along with their new employers; they are going to be needed. On the middle term, launch a “Take-Back and Upgrade” worldwide campaign where the customers will be given a 15% cash rebate when buying a new phone and turning in their old one. This program will be economically attractive to the customers and beneficial to the brands in their sustainability and customer loyalty programs. *Mikael Ricknäs, IDG News Service

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