Microsoft Channel 9

67 %
33 %
Information about Microsoft Channel 9

Published on June 15, 2008

Author: inna_nova

Source: slideshare.net

Description

Presentation about Channel 9

MICROSOFT CHANNEL 9 Business and wikis

PRECONDITIONS FOR CHANNEL 9 The Cluetrain Manifesto a set of 95 theses published in 1999 by top business-thinking people “ Markets are conversations” Internet is not just usual media used in marketing Radical transformation of traditional marketing Impact of Internet and Intranet – companies have to adapt, changes are inevitable

The Cluetrain Manifesto

a set of 95 theses published in 1999 by top business-thinking people

“ Markets are conversations”

Internet is not just usual media used in marketing

Radical transformation of traditional marketing

Impact of Internet and Intranet – companies have to adapt, changes are inevitable

EXTRACTS FROM CLUETRAIN MANIFESTO “ Public Relations [currently]does not relate to the public. Companies are deeply afraid of their markets.” “ There are two conversations going on. One inside the company. One with the market.” “ To speak with a human voice, companies must share the concerns of their communities” “ We are immune to advertising. Just forget it.” “ We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.”

“ Public Relations [currently]does not relate to the public. Companies are deeply afraid of their markets.”

“ There are two conversations going on. One inside the company. One with the market.”

“ To speak with a human voice, companies must share the concerns of their communities”

“ We are immune to advertising. Just forget it.”

“ We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.”

HOW MICROSOFT RESPONDED: CHANNEL 9 DOCTRINE “ Channel 9 is all about the conversation” “ Learn by listening. When our customers speak, learn from them.” “ Be a human being. Channel 9 is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.”

“ Channel 9 is all about the conversation”

“ Learn by listening. When our customers speak, learn from them.”

“ Be a human being. Channel 9 is a place for us to be ourselves, to share who we are, and for us to learn who our customers are.”

CHANNEL 9 WIKI A website written by its users Comprised by: video forum, a general topic forum ( The Coffeehouse ), a technical forum ( Techoff ) and a Wiki ; plus The Sandbox - Screencasts, Podcasts and a place to share your code via The SandBox , Ch9 gives its users the ability to create and host their own Open Source projects (which they maintain ownership of) Some of the more popular OS projects include GusPinto' MSN System Tray Web Search and Sven Groot's C9 International Avatar Creator .

A website written by its users

Comprised by: video forum, a general topic forum ( The Coffeehouse ), a technical forum ( Techoff ) and a Wiki ; plus The Sandbox - Screencasts, Podcasts and a place to share your code

via The SandBox , Ch9 gives its users the ability to create and host their own Open Source projects (which they maintain ownership of)

Some of the more popular OS projects include GusPinto' MSN System Tray Web Search and Sven Groot's C9 International Avatar Creator .

TOPIC AREAS: Architecture - deciding what to build is harder than building it Channel9Topics - bugs, feature requests, and video transcripts CommunityPetitions - make your voice heard CommunityProjects - a bunch of project ideas from the Channel 9 community MicrosoftTechnologies - discussions of current and upcoming Microsoft technologies OtherWikis - other wikis that are related to this one PeopleAndPlaces - keeping track of who we are and where we go PatternsAndPractices - serious knowledge for architects and enterprise developers ProductFeedback - bug reports, suggestions for Microsoft products

Architecture - deciding what to build is harder than building it

Channel9Topics - bugs, feature requests, and video transcripts

CommunityPetitions - make your voice heard

CommunityProjects - a bunch of project ideas from the Channel 9 community

MicrosoftTechnologies - discussions of current and upcoming Microsoft technologies

OtherWikis - other wikis that are related to this one

PeopleAndPlaces - keeping track of who we are and where we go

PatternsAndPractices - serious knowledge for architects and enterprise developers

ProductFeedback - bug reports, suggestions for Microsoft products

USER COMMUNITY Channel 9 attracts both younger and older members. The variety of views often generates lively debate Microsoft Employees Microsoft Developers and Employees routinely communicate with users on Channel 9 forums and its wiki — even some senior employees such as Larry Osterman Careful readers may also notice that past employees will occasionally post, sometimes shedding some light on the past of Microsoft

Channel 9 attracts both younger and older members. The variety of views often generates lively debate

Microsoft Employees

Microsoft Developers and Employees routinely communicate with users on Channel 9 forums and its wiki — even some senior employees such as Larry Osterman

Careful readers may also notice that past employees will occasionally post, sometimes shedding some light on the past of Microsoft

BLOGGING SUCCESS STORIES Source: RSS, Blogging & Podcasting-Opportunities to Connect People in New Ways, evoljennifer Using Delivery Vehicles for Business Success Conversations are happening. It is better as a business to be involved in that conversation than to be separate from it. • Microsoft Changed Perceptions - Moved the Compass • Thomas Mahon, Saville Row Tailor Blogging about his love of his craft brought him success

Source: RSS, Blogging & Podcasting-Opportunities to Connect People in New Ways, evoljennifer

EXAMPLES Users bringing forward ideas http://channel9.msdn.com/posts/Dan/In-the-C9-Coffeehouse-xgamer-shows-off-CamSpace This week on Channel9 Show http://channel9.msdn.com/shows/This+Week+On+Channel+9/ The Channel9 team, Larry Osterman http://channel9.msdn.com/posts/TheChannel9Team/Larry-Osterman-20-years-at-Microsoft/

Users bringing forward ideas http://channel9.msdn.com/posts/Dan/In-the-C9-Coffeehouse-xgamer-shows-off-CamSpace

This week on Channel9 Show http://channel9.msdn.com/shows/This+Week+On+Channel+9/

The Channel9 team, Larry Osterman http://channel9.msdn.com/posts/TheChannel9Team/Larry-Osterman-20-years-at-Microsoft/

SOURCES: http://channel9.msdn.com http://blogi.nozare.lv/zarins/2007/10/ http://en.wikipedia.org/wiki/Channel_9_%28discussion_forum%29 http://www.cluetrain.com

http://channel9.msdn.com

http://blogi.nozare.lv/zarins/2007/10/

http://en.wikipedia.org/wiki/Channel_9_%28discussion_forum%29

http://www.cluetrain.com

Add a comment

Related pages

Channel 9: Videos for developers from the people building ...

Channel 9 provides videos for developers, delivered by the people who work behind the scenes at Microsoft.
Read more

Search | Channel 9

Channel 9. Browse. Tags; Shows; Series; Blogs; Authors; Events; Topics. Coding 4 Fun; Windows; ... Microsoft reserves all rights associated with the ...
Read more

Channel 9 (Microsoft) - Wikipedia, the free encyclopedia

Channel 9 is a Microsoft community site for Microsoft customers created in 2004. [1] It has video channels, discussions, podcasts, screencasts and ...
Read more

Channel 9 – Windows Apps on Microsoft Store

Channel 9 provides a way to browse and view videos on a variety of developer and consumer topics from the Channel9.msdn.com web site. More
Read more

Microsoft Channel 9 (@ch9) | Twitter

Microsoft Channel 9 Verified account @ ch9. Channel 9 keeps you up to date with videos from people behind the scenes building products at Microsoft.
Read more

Channel 9 - Wikipedia, the free encyclopedia

Television channels Asia and Pacific. Channel 9 MCOT HD, the first television station in thailand, formerly known as Thai TV Channel 4 and Modernine TV
Read more

Microsoft - YouTube

Welcome to the official Microsoft YouTube channel, your source for news about Microsoft's consumer products and services.
Read more

Download Channel 9 MSDN Videos - Steve Ballmer from ...

Channel 9 interviews Steve Ballmer, Microsoft's CEO
Read more

Microsoft Channel 9 - Android Apps on Google Play

Microsoft Channel 9. 292. Microsoft Corporation Media & Video. Teen ... Watch all your favourite shows and Channel 9 catch up TV . Free. Show More
Read more

[Tipp] Channel 9: Silverlight-Grundlagen

"Druckbetankung - Die Show" heißt eine neue Tutorialserie auf dem Microsoft-Portal “Channel 9”, in der die MSDN-Experten Oliver Scheer und Jan Schenk ...
Read more