Published on November 21, 2008
Micromatic Simulation Team and Solo Versions : Mgmt 481 1 Micromatic Simulation Team and Solo Versions Introduction : Mgmt 481 2 Introduction Simulate the workings of a small manufacturing business Each team (? in total) will play against each other Computer just process each companies individual decisions Administrator (me) acts as owner, banker and industry regulator, union negotiator, etc. Goals : Mgmt 481 3 Goals Understand the importance of a business and strategic plan to guide business decisions Understand the relationship between the three main financial statements Understand the relationship between marketing, operations and finance Understand the operational issues of production, inventory, plant and labor force How to approach the simulation : Mgmt 481 4 How to approach the simulation Management is a balance of art (intuition) and science (analysis of facts) combined with group dynamics To Succeed you should: Manage your time efficiently (stay focused) Manage your business – do not guess at your decisions To Succeed you should : Mgmt 481 5 To Succeed you should Learn from your failures Decision rules are the same for every round Must learn to capitalize of success and recover from mistakes Do not worry if a little confused at start you will quickly move up the learning curve Simulation requires applying your knowledge not just listening as in lectures (fundamental shift) Four Functions of Management : Mgmt 481 6 Four Functions of Management Planning Controlling Organizing Leading The Manager as a Planner : Mgmt 481 7 The Manager as a Planner Must develop the Vision Mission Statement & Statement of Goals & Strategies Who are the customers, what are their needs and how will gain competitive advantage What are your corporate values Low price / High volume Premium price / Low volume The Manager as a Planner : Mgmt 481 8 The Manager as a Planner In the Simulation you are responsible for the planning in five main areas Marketing Production Finance Sales Forecasting Management Dilemmas Marketing – Production – Finance – Sales - Dilemmas : Mgmt 481 9 Marketing – Production – Finance – Sales - Dilemmas Marketing Decisions Pricing Price sensitive marketplace unless enticed by stronger marketing efforts (oligopoly) Promotion Local newspaper advertising, trade publications, ad message, salesreps, WWW promotion, product features and quality Market Research Can buy Market Research Information (9 types) Price, local newspaper advertising, trade publications, quality, WWW, salespersons, product features, units sold, all by Company, Future Sales Potential Marketing – Production – Finance – Sales - Dilemmas : Mgmt 481 10 Marketing – Production – Finance – Sales - Dilemmas Production Decisions Ordering Raw Material (order + carrying cost) Product Research and Development # of Units to Produce Must have raw material, plant capacity & # of workers # of production workers to hire, fire or layoff Begin with 54 workers; can add overtime Amount of production capacity to buy or sell $ to invest in Training Improve productivity Marketing – Production – Finance – Sales - Dilemmas : Mgmt 481 11 Marketing – Production – Finance – Sales - Dilemmas Finance Decisions Short Term Loans (Line of Credit) Finance current operations Long term Bonds (mortgages) Finance expansion of plant capacity Short Term investment deposits or withdrawals Can invest excess cash into stable & conservative short term securities Marketing – Production – Finance – Sales - Dilemmas : Mgmt 481 12 Marketing – Production – Finance – Sales - Dilemmas Sales Forecast Decisions Based your quarterly sales forecast on your current and future mix of pricing, advertising & investment in product quality Use this forecast to set production parameters; but no guarantee you will reach these forecasts If you misjudge your competitor's actions you will not make the forecast Added complication is you do not know what the economy will do. Marketing – Production – Finance – Sales - Dilemmas : Mgmt 481 13 Marketing – Production – Finance – Sales - Dilemmas Management Dilemmas Periodically will introduce various management dilemmas Range from employee theft to union relations to substance abuse There is no right answer in these dilemmas Responses to the dilemmas will result in different consequences Consequences can effect worker productivity, sales, cost of raw materials or interest rates The Manager as an Organizer : Mgmt 481 14 The Manager as an Organizer Must develop the Organizational Hierarchy Organizational Chart List of duties & responsibilities for each position Staff the position Remember the dual role (student -> friendship) and (manager -> work) Teams that have an established chain of command do better than “the herd” Herds tend to take narrow view and focus only on a single issue Organized groups (specialized functions) tend to keep broader focus and are much more efficient The Manager as a Leader : Mgmt 481 15 The Manager as a Leader Must decide how to influence and motivate members Goal Setting Balance of individual’s goal and organizational goal Will you have management hierarchy or team approach? How will you manage your company? How will you balance the workload? Your peers will evaluate your leadership ability in both a public and confidential manner How will you motivate under performing members? The Manager as a Controller : Mgmt 481 16 The Manager as a Controller Must deal with issues of control Must establish a reporting system Must develop performance standards Must monitor key performance parameters and take corrective steps if necessary Must know the breakeven points for the manufactured product The Business Environment : Mgmt 481 17 The Business Environment All companies start from identical point All companies manufacture identical products Manufacturing process consists of forming raw material (components) into finished consumer product Produce a commodity => No customer or brand loyalty => you must “earn” each quarters sales Company publicly held : Mgmt 481 18 Company publicly held Company is in start-up position – only one quarter’s (Quarter 0) info is available John & Emily Anderscott developed business but as limited partners not allowed to perform any management duties You will deliver reports to the board of directors Initially no difference exists between you and your competitors’ products This will change as you modify promotion, pricing, and product improvements The Simulation Environment : Mgmt 481 19 The Simulation Environment Each decision period is 3 months (1 quarter) Teams make approximately 50 - 100 decisions per Qtr Three stages: Forecasting Stage: Test “what-if” and modify decisions until have best case Processing Stage: Administrator accesses decisions of ALL companies to determine market share allocations and individual company profitability Results Stage: Teams analyze actual versus forecasted performance. Use this analysis to forecast next quarter. To Do: : Mgmt 481 20 To Do: Read in detail the summary and study the decisions and reports and get familiar with the software. Decide on Company name, organizational structure, individual job titles and responsibilities. Begin to develop a mission statement & strategy, areas of responsibility, and duties My Role : Mgmt 481 21 My Role I will be your Banker Board of Directors Regulatory Advisor Union President And other roles as necessary As Administrator I Can Control : Mgmt 481 22 As Administrator I Can Control Economic variables (industry demand, costs, and weightings of performance variables) Introduction of management dilemmas The amount and availability of loans and mortgages Frequency and Amount of fines (lost passwords, late submissions, failure to get proper prior approvals, etc.) Introduce “External Substitute” products. If everybody takes a low promotion strategy I can introduce external substitutes which creates a loss of demand for ALL companies. Marking Scheme : Mgmt 481 23 Marking Scheme Variety of methods to assign marks Team performance The Strategic Plan (See Assignment 1) Industry Analysis paper (See Assignment 2) Presentation of Company strategy & performance (last week of classes) Team assignments (log book, periodic reports, etc.) Joint Peer evaluation and division of points
Title: Threshold Business Simulation Subject: MNGT 252 Author: Bernie Warren Last modified by: SHU User Created Date: 1/1/1601 12:00:00 AM Document ...