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Information about Microblogging

Published on July 18, 2012

Author: euforic

Source: slideshare.net


Presentation by Euforic Services (Pier Andrea Pirani, Pete Cranston, Vanessa Meadu) at the FAO Social Media Workshop - July 2012.

MicrobloggingFAO Social Media Workshop


Intro /definition A microblog differs from a traditional blog in that its content is typically much smaller - a short sentence fragment, a link, an image or embedded video. Source: Wikipedia Popular services – Twitter – http://twitter.com – Yammer – http://yammer.com

Key functions it supports Easily point to and share digital materials available on the web Inform key stakeholders on our activities Monitor what people are saying about projects/topics Link with people working on the same issues Supporting a network/community and share knowledge with members Getting instant feedback about issues common to your network/community Reporting from events and engaging with remote participants



How to use Twitter Register a free account at http://twitter.com Set up your profile( location, picture, link to more) Start following other users and build your network – Research and follow the most common #tags (hashtags) in your area – Introduce new #tags sparingly Ask questions and share the things you are doing as well as useful links – @[twittername] (speak to someone and your mutual followers) – D [twittername] (DM = speak directly to one person) Re-post valuable links – RT (retweet) Lists help make sense of the flood

Use a dashboard tool such asHootSuite to manage your account(s)

M&E N. of followers, lists, retweets, mentions, reach – http://twittercounter.com – http://twentyfeet.com – http://socialmention.com – http://beta.useqwitter.com – http://mentionmapp.com/ – http://tweetreach.com/ – HootSuite Analytics Followers/follow ratio – http://dossy.org/twitter/karma/ Followers analysis – http://followerwonk.com/

Hands on exercise Register a profile Start to look for other users and follow them In HootSuite, add your social networks and create streams for #tags and other searches

MicrobloggingFAO Social Media Workshop

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