Micro Marketing

50 %
50 %
Information about Micro Marketing
Education
mba

Published on February 22, 2014

Author: kumarprashantgupta

Source: slideshare.net

Prof Prashant Kumar Gupta Jain College Of MBA & MCA

Mass Marketing  Seller engages in mass production  There is mass distribution  Mass promotion to all buyers  It creates large potential market  This leads to low cost and high margin  But these days rising prices of advertisement and distribution is making it difficult

Micro-Marketing Segment Marketing Customerisation Micro Marketing Local Marketing Niche Marketing

Micro Marketing :Segment Marketing Market Segment consists of consumers who share similar Key Benefits:- set of needs and wants • Better design of the product • Better price Sector and segment are different, for •eg:Better Indian middle class is a sector Young delivery of product or service • Better marketing activities  Segment is identified not created

Defining Market Segments Homogeneous Preference • Roughly same preference • No natural segments Diffused Preference • Preference may be scattered • Several brands exist Clustered Preference • Distinct preferences • Natural market segments exist

Micro Marketing :Niche Marketing Narrowly defined customer group seeking a distinctive mix Companies in niche of benefits marketing:- • Are found in stable market • Family owned or segments into  Identified by dividingclosely held sub segments • Long Lived  Customer in niche has a distinctive set of needs • Offer superior performance • and is ready to Servicepremium for it. Responsive pay a • Punctual delivery  Niche is usually small and attracts only a few • Customer Cream focused on cracked heels  Eg: Crack SR Intimacy

Micro Marketing :Local Marketing  Serving to tailored needs and wants of local customer groups( trading areas, neighbourhood, individual stores, etc.)  Local Marketing reflects a growing trend called grassroots marketing where marketing activities are focused on getting close to individual customers. Eg: Nike sponsors local school sports teams

Micro Marketing :Customerisation  One-To-One Marketing  Companies allow individuals to customise their products  Major advantage is that no information is required about the customer  However product may be hard to repair and may cost more.

THANK YOU…!

Add a comment

Related presentations

Related pages

Sie sehen hier eine soeben freigeschaltete Homepage

webmaster@loocs.de . webmaster@loocs.de
Read more

Geomarketing nach Maß von microm Consumer Marketing

Individuelle Zielgruppenanalyse und Standortanalyse – Geomarketing nach Maß. microm ist heute einer der bedeutendsten Anbieter für Mikromarketing und ...
Read more

Marketing : Marketing : Microtrend - Service besser ...

Microtrend - das ist Deutschlands grosse Dienst- und Einkaufskooperation für den IT-Fachhandel
Read more

Micro Marketing | Micro Marketing - Demographics ...

Micro Marketing makes Big Data easy to understand and highly actionable, resulting in extremly targeted campaigns and increased Marketing ROI
Read more

Micro Marketing Deutschland : Agenturen bei Werbeagentur-in.de

Micro Marketing in Deutschland im Agentur Verzeichnis. Hier finden Sie komfortabel und schnell passende Agenturen zu Micro Marketing in Deutschland.
Read more

Micro Marketing GmbH - München | Moneyhouse Deutschland

Firmenprofil und Handelsregisterauszug zu Micro Marketing GmbH: Geschäftsführer/Inhaber - Beratung bei der Direktverteilung von Prospekten, Broschüren ...
Read more

Micro Marketing VS Macro Marketing - Understanding the ...

Enter Now and Discover the Difference Between Micro Marketing VS Macro Marketing and Choose the Most Effective Strategy to Bring You the Best Results.
Read more

Micro Marketing - Marketing - 3990 Business Park Dr ...

Micro Marketing in Columbus mit Beiträgen von Menschen, wie du und ich. Mit Yelp kannst du suchen, Empfehlungen teilen und dich mit anderen darüber ...
Read more

Mikro- und Makro-Marketing - WEB-TOURISMUS

Das Tourismus-Marketing kennt zwei grundlegend verschiedene Marketing-Ansätze: Mikro-Marketing und; Makro-Marketing; Die Ursache für die Unterscheidung ...
Read more

Micro & Macro Marketing - Scribd

Micro & Macro Marketing - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free.
Read more