Micro-Interactions in a 2.0 World (v2)

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Information about Micro-Interactions in a 2.0 World (v2)

Published on July 16, 2008

Author: darmano

Source: slideshare.net

Description

“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”

Micro-Interactions In a 2.0 World David Armano, VP, Experience Design Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano

Some Things Don’t Change

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Some Things Do

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