Micro Interactions

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Information about Micro Interactions

Published on April 30, 2008

Author: darmano

Source: slideshare.net

Description

Micro Interactions + Direct Engagement In a 2.0 World

Micro Interactions + Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano

Consumer Behavior is Changing

From Passive Consumption To Active Participation

Technology Has Changed Too

From Front + Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/

…To Endless Fragmentation of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/

Services Which Can Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)

The End Result Are Touch Points Which Seem Infinite

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