MHMEDIAKIT ENG 2005

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Information about MHMEDIAKIT ENG 2005
Education

Published on April 10, 2008

Author: Paolina

Source: authorstream.com

THE MOST GENTELMAN’S MAGAZINE :  THE MOST GENTELMAN’S MAGAZINE Published in 39 countries Cheers! This is not just a common greeting, that’s life-style from MH. Cheers means be active, eat healthy food, go in for career, make sex and laugh. All in all “cheers”! Fashion: We don’t insist. Tastes differ. We’re just informing you. Fitness. It’s not the matter of stripes and epaulettes – it’s about how to look great without them. On the beach. In sauna. At bedroom. Travel. Sit before you go. Read and think: do you really want to go there? Stress. Kill it right now. Sex. About the most important – with love. Nutrition. What to eat. Within certain limits. Tactics. Without building tactics you can easily chuck away all the money. You can make it certain if you won’t read the column! HISTORY :  HISTORY The first issue of Men’s Health was published in the USA in 1986 as an annual publication with a circulation of 50,000 copies. Now the magazine comes out 10 times a year with a circulation of 1.7 million copies and is the most successful men’s lifestyle magazine in America. Today “the right magazine for men’’ is published in 39 countries and has the world’s largest circulation among men’s magazines, with a total circulation of nearly 4,5 million copies… January 1997 – the first issue of the Russian Edition of Men’s Health (circulation 50,000 copies). September 2002 – according to Gallup Media, the rating of Men’s Health reaches its high, which is twice as high compared to its closest rivals in the category “Monthly Periodicals for Men.” Men’s Health continues to be the leader in the Monthly Periodicals for Men segment. WHERE MEN’S HEALTH IS READ:  WHERE MEN’S HEALTH IS READ Men’s Health is distributed throughout Russia, the CISand Baltic countries. Moscow – 60% St. Petersburg – 11% The Ural region (Ekaterinburg, Perm, Tumen, Omsk, Chelyabinsk) – 8% The Volga region (Nizhni Novgorod, Kazan, Ufa, Izhevsk, Samara, Saratov) – 7% Siberia (Novosibirsk, Barnaul, Khabarovsk, Irkutsk) – 4% Southern Russia (Rostov-na-Donu, the Northern Caucasus, Volgograd, the Black Sea Coast) – 4% Byelorussia – 1% The Baltic countries – 1% Central Asia – 1% Subscription - 3% Total circulation 160,000 OUR RUBRICS:  OUR RUBRICS Men’s Messenger “Calorie”(MALEGRAMS) Small articles on different subjects. Brief information that interests modern man: health, nutrition, fitness, sex, curious facts and also new items of video&audio market, cars. Sex and Relationships Sex, quizzes, advices and recommendations. Useful information on how to improve and diversify sexual life. Health All about men’s health and ways of protection from different diseases. Fitness Best exercises from trainers and experts. How to build up perfect body and develop strength and power. Nutrition Healthy food, nutrition and recepies. Stress How to keep self-control and self-confidence in different situations. Men’s consultations Answers to readers’ questions. Concise information about fitness, health, medicines, tech-news, accessories and fashion. Career How to build up relationships with boss, collegues, partners and competitors. Fashion and Style Newest fashion tendencies of the season: What to wear, how to wear it and where to buy it, what’s in fashion this season, and what never goes out of style. Travel Where to go, what to see, what to do. Sights and fun all over the world. WHAT ABOUT?:  WHAT ABOUT? Auto/technics 7% Events 5% Food 5% Stress 5% Self care 5% Tests 3% Malegrams 15% Life style 8% Health 8% Fitness 8% Fashion 10% Sex 10% WHO READS MEN’S HEALTH :  WHO READS MEN’S HEALTH The majority of our readers are men between the ages of 20-44 with a higher education and with a high income. Among them: 62% – are people aged 25-35 67% – are men 60% – are single 51% of our readers have a higher education 74% of our readers are employed 57% of Men’s Health readers earn an above average income 20% – are executives and company owners 38% – are middle managers and specialists 18% – are students * *According to information of the National Readership Survey, May-October 2004 by TNS Gallup Media. Number of Men in Men’s Audience ** Slide8:  Number of readers with income CC+* Number of managers and specialists ** **According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. Slide9:  Number of readers aged 25-35 years* *According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. MEN’S HEALTH RATING IN RUSSIA:  MEN’S HEALTH RATING IN RUSSIA Total audience (thousands of pers.)* Reader Market Share%** *According to information of the National Readership Survey, May-October 2004 by TNS Gallup Media. **According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. EXCLUSIVE AUDIENCE:  EXCLUSIVE AUDIENCE Men’s magazines Cross-Audience* 470100 people in Russia read Men’s Health only and don’t read other men’s magazines. Audience of loyal readers (reading frequency percent) % semi-annual magazines’ audience* *According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. MEN’S HEALTH RATING IN MOSCOW:  MEN’S HEALTH RATING IN MOSCOW Total audience (thousands of pers.)* Reader Market Share%** *According to information of the National Readership Survey, May-October 2004 by TNS Gallup Media. **According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. EXCLUSIVE AUDIENCE:  EXCLUSIVE AUDIENCE 149 400 people in Moscow read Men’s Health only and don’t read other men’s magazines. Men’s magazines Cross-Audience* Audience of loyal readers (reading frequency percent) % semi-annual magazines’ audience* *According to information of the National Readership Survey, March-July 2004 by TNS Gallup Media. GUIDE TO STYLE:  GUIDE TO STYLE Guide to Style is a special supplement to Men’s Health, published twice a year in April and October. Guide to Style is fully devoted to fashion. Its aim is to help readers choose the right style for business, leisure and travel. Readers will find useful information about how to take care of themselves and their clothes, how to combine clothes, how to chose the right accessories. Guide to Style is an organic addition to the main magazine, maintaining its ironic tone, and remaining instructive and easy-to-read. Many Men’s Health readers are used to following the magazine’s advice in all spheres of their life, and this is equally true when they choose clothes. This is particularly relevant between seasons, when everyone is thinking about changing his image. TECHNICAL GUIDE :  TECHNICAL GUIDE In 2002, Men’s Health introduced a new special edition “Gadget Guide,” devoted to the latest models of home appliances, electronic devices, mobile equipment and other devices important for office and home use. “Gadget Guide” comes out once a year, in September issue of the magazine, i.e. on the threshold of a fall peak in business activities. Information that contains in this edition allows following tendencies of technical devices and making the right choice. TV sets, DVD players, video and photo cameras, car and home stereo systems, home theater systems, mobile phones, computers, etc. Home fitness systems, home appliances, theater systems, home photo labs and many other unusual devices that are important for every-day life. ADVERTISING RATES IN MEN’S HEALTH IN 2005 :  ADVERTISING RATES IN MEN’S HEALTH IN 2005 Full Page….................$ 11 800………...9 050 Euro 1st Spread…………….$ 27 800……….21 250 Euro 2nd Spread…………...$ 25 100………..19 200 Euro 3rd Spread…………...$ 24 800………..18 950 Euro 3rd cover……………..$ 14 800…..……11 300 Euro back cover…………….$ 18 500….........14 150 Euro ½ page……………….$ 7 600………….5 800 Euro 1/3 page………………$ 5 200………….4 000 Euro Special Placement……………….$ 12 900…….............9 850 Euro («Соntent», «Musthead») Page in «Guide to Style»……….$ 12 400 …………….9 500 Euro Page in «Technical Guide»…….$ 12 400 …………….9 500 Euro RELEASE DATES 2005 Men’s Health does not advertise tobacco and hard liquors Advertising Agencies discount – 15% Terms of payment: by bank transfer in accordance with the contract within 14 days from the date of issuing the invoice by Men’s Health financial department. From January 1, 2005 all invoices will be paid in Euro. TECHNICAL REQUIREMENTS:  TECHNICAL REQUIREMENTS SIZES: Clean size: Bleed: Full page 215 x 275 mm 22.5 x 28.5 cm Spread 430 x 275 mm 44.0 x 28.5 cm • Technical specification for disk: Please provide us with the materials prepared in the following form only: QuarkXpress documents (version 4.1; do not use QuarkXpress Passport), including high resolution pictures. All fonts,(Suitcase- and PostScipt files), illustrations and logos should be included. 2. Files in TIFF format (Photoshop) with 300 dpi resolution or EPS (Adobe Illustrator). 3. We do not accept the files in Illustrator. All the pictures of the Photoshop format (TIFF, EPS) should be always provided as the separate files, but not as Illustrator files. 4.The digital information should be provided on Macintosh formatted media: Zip cartridge 100MB; CD. 5. Materials must be provided with one of the following types of colour proof: Cromalin, Matchprint. 6. Total ink for covers – not more than 280%. Please make sure that color background (if exists) is stretched 5 mm out the cutting lines from each side. The text and pictures should be placed in 7-10 mm distance from the cutting lines. SPECIAL INSERTS AND UNITS:  SPECIAL INSERTS AND UNITS Sticker on cellophane wrapper Bound insert printed on thick paper (available formats: 1/1; ½; 2x1/2 (insert) Scent Strip Scent Seal Sample (sachet) stapled to 1stcover Sample (sachet) stapled to ad-page Advertising brochure enclosed in magazine CD with sponsor’s logo on 1st cover SPECIAL INSERTS AND UNITS:  SPECIAL INSERTS AND UNITS Opening gatefold Bound gatefold on thick paper Insert with flap printed on thick paper (available formats: 1/3; ½) Laying stapled to ad-page Bound perforated coupon Advertising brochure with logo on 1st cover Tattoo with sponsor’s logo Sample of sponsor’s product at card board mount SPECIAL PLACEMENTS :  SPECIAL PLACEMENTS From January 2005 Men’s Health offers the following special placements: opening gatefold ( from left to right) (for Double Page Spread) 4th spread right hand page opposite content 1 right hand page opposite content 2 right hand page opposite content 3 musthead 1 musthead 2 editor’s letter reader’s letter 1 reader’s letter 2 reader’s letter 3 reader’s letter 4 men’s calendar Men’s Messenger “Calorie”(MALEGRAMS) ! The Special positions price is $ 12.900 Editorial support: Events Promotion Fashion news Best reader’s letter Sponsorship The sponsor grants a $50 cost prize Subscription sponsorship The sponsor grants from 100 prizes to first subscribers of the month. Average cost of the prize is $30-$50 OUR SUPPLEMENTS IN 2005:  OUR SUPPLEMENTS IN 2005 In 2005 we launch 3 new supplements to Men's Health: it will be published separately from the magazine for the first time, not as a back-side supplement. MEN’S MOBILE (February 2005 Issue) (on sale from 20 January- till 17 February) Issue Concept: Guide to mobile phones (GUIDE TO MOBILES) is a special supplement to Men’s Health, published once a year in February. It is devoted to the last models of mobiles, mobile equipment and accessories: Econom class phones Business class phones Functional phones Fashion phones Extraordinary or unusual phones Volume: 64 pages Size A6 Advertising Rates Page………..(148х105)………….$ 3 900 1st spread….(296х105)………….$ 8 500 3rd cover…...(148х105)………….$ 5 100 4th cover……(148х105)………....$ 6 400 Slide22:  MEN’S CAR (March 2005 Issue) (on sale from 17 February – 16 March) Car Guide reports on the most relevant automobiles of the year. Among the supplement contains a lot of useful and applied information on car themes: basic tendencies, technologies and accessories. Volume: 68 pages Size 215x300 Advertising Rates Page (215х300)…………………….$ 6 900 1st spread (430х300)………………$ 14 800 3rd cover…………………………….$ 8 000 4th cover…………………………….$ 10 400 1/2 page (105х300 vert., 215х150 horiz.)……..$ 4 400 1/3 page (76х300 верт., 215х100 гориз.)…….$ 2 800 Special placements (“Content”, “Musthead”) ………………………...$ 7 400 ADVENTURE (May 2005 Issue) (on sale from 20 April – 18 May) The supplement for people who are keened on extreme sports, contains reviews of equipment and descriptions of places to travel to. . Volume: 48 pages Size А6 (148х105) Advertising Rates: Full Page ………….....$ 3 600 1st Spread …………...$ 7 900 3rd cover …………….$ 4 700 back cover …………...$ 5 900 ½ page………………..$ 1 900 Special Placement («Сontent», «Musthead»)………..$ 4 100 MARKETING:  MARKETING Point-of-purchase advertising 1. Advertising action “1 day – 1 Men’s Health 2. Advertising at Pointsb of purchase 3. Magazine’s presents to readers Men’s Health all over the city Billboards 3x6 City-formats City-holders Our Parties 1. “Guide to Style”. High quality show. Unforgettable impressions. 2. Handing of Audi A4 Avant to our reader Men’s Health leads active life Training for top-managers 2. Activity at thematic Exhibitions 3. TV-broadcasting at RTR-Sport Slide24:  CONTACTS Advertising Sales Director Maria Kamenskaya m.kamenskaya@imedia.ru Advertising Sales Manager KonstantinAnnikov k.annikov@imedia.ru Advertising Sales Manager Anna Amirova a.amirova@imedia.ru Client Services Coordinator Diana Lesnichaya d.lesnichaya@imedia.ru Marketing Director Denis Boknonoff d.bokhonoff@imedia.ru PR Director Anatoly Vilkovisky a.vilkovisky@imedia.ru Marketing Manager Natalia Mirina n.mirina@imedia.ru Advertising Sales Assistant Alexandra Elamik a.elamik@imedia.ru Publisher Elena Myasnikova Tel. + 7 095 232 32 00 Fax. + 7 095 232 92 77

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