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mHealth: Delivering health through a smartphone

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Information about mHealth: Delivering health through a smartphone
Health & Medicine

Published on March 13, 2014

Author: raphaelgordilho

Source: slideshare.net

Description

Presented at Campus Party 2014, at the Sebrae health innovations arena.
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SAÚDE MOBILE DR RAPHAEL GORDILHO

01 INTRODUÇÃO 02 MUNDO MOBILE 03 MHEALTH 04 VALORES 05 ENTREGA ÍNDICE v

MAIS CELULARES QUE ESCOVAS 4.8bi vs 4.2biv Infografico GEONETRIC INTRODUÇÃO

2005 Luca Bruno / AP 2013 Michael Sohn/ AP

CONVERGÊNCIA DO MUNDO DIGITAL & GENÉTICA NA SAÚDE Saúde Digital v

A REVOLUÇÃO PÓS-PC Domínio mobilev MUNDO MOBILE

REALIDADE DO BRASIL Internet Móvel 136,45/100 habitantes 32,7% Acesso 3G 0,34% Acesso LTE ! Banda Larga 8,6/100 habitantes v 2013 WWW MOBILE vs DESKTOP Morgan Stanley Researchv 2014 teleco.com.brv v 32% usam 2 telas 15% usam 3 telas 26% de smartphones v Google Brasilv

A SAÚDE MÓVEL Conexão e Mobilidadev A MOBILE HEALTH

mHEALTH Torna a saúde . mais barata . mais rápida . melhor ! v cellscope.comv

O QUE TIVEMOS?

FREEDOM HIV/AIDS PROJECT Índia Games educativos +10M de downloads v freedomhivaids.inv

NOKIA DATA GATHERING Brasil / Amazônia Vigilância da Dengue 2008 foram 3522 casos 2009 foram 245 casos 93% de redução v nokia.com/nokiadatagatheringv

O QUE TEMOS?

3D4MEDICAL e-Learningv 3d4medical.comv

CELLSCOPE Otoscopia Diagnóstico remoto v cellscope.comv

SPROXIL 2010, US$ 75Bi em falsificados Mais de 1Mi mortes por ano ! 7ª empresa mais inovadora 2013 v fastcompany.comv insightcrime.org - Interpol v

AIRSTRIP ECG Monitoramento remoto v airstrip.com v

PRA ONDE VAMOS?

ToucHB Hemograma não-invasivo v biosense.in v

TRICORDER Qualcomm Tricorder X-Prize, US$ 10 Mi v qualcommtricorderxprize.orgv

SCANADU Singularity University NASA v scanadu.comv

MERCADO v research2guidance.comv 7.5 15 22.5 30 26bi 1.3bi0.104bi 2012 20172010 Faturamento Economia em gastos com saúde US$400bi US$14bi No mundo No Brasil pwc.com gsma.com v

O QUE TRAZ VALOR? Para o pacientev VALORES

POR QUE QUEREM MHEALTH? v research2guidance.comv Conveniência Redução de custos pwc.com manhattanresearch.com v Controle da doençav 46% 43% 32% vPercepção 48% Melhora na qualidade da saúde 48% Mudará o jeito de gerir doenças crônicas 48% Mudará sua medicação

QUAL A RECEITA? Para ter impacto e relevância?v ENTREGA

LISTA v 01 Qual tamanho do mercado? 02 Está alinhado com o que buscam? 03 É viável? 04 Contará com feedback ativo? 05 Há personalização de feedback? 06 Há interação em tempo-real? 07 Visa a mudança dos hábitos? 08 Conseguimos medir o resultado?

OBRIGADO raphael@empreendersaude.com.br linkedin.com/in/rgordilho 11 98405 0111 v

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