MGI Levels of Member Engagement

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Information about MGI Levels of Member Engagement

Published on July 9, 2008

Author: Rossell

Source: slideshare.net

Description

The goal of membership marketing is to iniate and build a long term relationship with a member. This presentation highlights the five major phases in the membership lifecycle: Awareness, Recruitment, Engagement, InIterdependence, and Renewal.

Circle of Membership Success The Five Phases of Membership Engagement By Tony Rossell

Circle of Membership Success Renewal Interdependence Awareness Engagement Recruitment

Awareness • Defined: The process of establishing your brand in the minds of prospective members. • Question: How do people learn about your organization – Strengths, Weaknesses, Opportunities, and Threats (SWOT)?

Awareness • No one enters into a relationship unless they know who you are. Awareness is the measure of how successful your branding efforts have been to gain share of mind in your target audience.

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