Métricas para Startups y Técnicas de Crecimiento

55 %
45 %
Information about Métricas para Startups y Técnicas de Crecimiento

Published on December 2, 2016

Author: mikecervera

Source: slideshare.net

1. STARTUP ASTRONAUTS* Métricas para startups & Técnicas de Crecimiento A STARTUP ASTRONAUTS Experienced Workshop

2. STARTUP ASTRONAUTS* Diseñéis y entendáis el funnel de conversión de Hawkers Calculéis el Customer Lifetime Value de un modelo e-commerce Entendáis las variables de un scorecard en modelos de suscripción (cloud)

3. STARTUP ASTRONAUTS* ¿Por qué queréis montar vuestra propia empresa?

4. STARTUP ASTRONAUTS* Starting a company is like throwing yourself off the cliff and assembling an airplane on the way down… - Reid Hoffman, Linkedin … and make it fly before you hit the ground!

5. “A startup is a temporary organization in search of a scalable, repeatable, profitable business model” @HOLAASTRONAUTS Steve Blank. 
 The startup owner’s manual

6. “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” @HOLAASTRONAUTS Eric Ries. Lean Startup.

7. “Growth hackers have a unique mentality among technologist and marketers. This mindset of data, creativity and curiosity allows a growth hacker to accomplish the feet of growing a user base into millions” Andrew Chen 
 Entrepreneur and technology writer

8. 11 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts SCALABLE STARTUP TRANSITION LARGE COMPANY Startups search for the business model Companies execute a business model @HOLAASTRONAUTS EL PROCESO FASES DE UNA STARTUP

9. 12 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts@HOLAASTRONAUTS EL PROCESO FASES DE UNA STARTUP Problem / Solution Fit Product / Market Fit Business / Model Fit Do I have a problem worth solving? Have I built something people want? How do I accelerate growth? On Paper In Market In the Bank

10. 13 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts@HOLAASTRONAUTS EL PROCESO FASES DE UNA STARTUP Problem / Solution Fit Product / Market Fit Business / Model Fit Do I have a problem worth solving? Have I built something people want? How do I accelerate growth? On Paper In Market In the Bank FOCUS: Validated Learning EXPERIMENTS: Pivots

11. 14 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts@HOLAASTRONAUTS EL PROCESO FASES DE UNA STARTUP Problem / Solution Fit Product / Market Fit Business / Model Fit Do I have a problem worth solving? Have I built something people want? How do I accelerate growth? On Paper In Market In the Bank FOCUS: Growth EXPERIMENTS: Optimisations

12. STARTUP ASTRONAUTS* Founder / Idea Fit Customer / Problem Fit Problem / Solution Fit Product / Market Fit Biz Model / Scale Fit START INTERVIEW EXPERIMENT BUILD SCALE Brainstorming Idea Evaluation Purpose Founders Founding Team Lean Canvas Eco-system Primary Users Primary Payers Target Problem Customer Interv. Value Prop. & MVP Value Proposition 1-Page Sketching Risky Hypo Lean Experiments Early Adopters HiFi MVP Dev. Team Mature MVP Key Metrics Satisfaction Brand Business Model Revenue Bootstrap Fund Team Product Dev Social Media Promotion Profit MODEL TRACTION EL PROCESO FASES DE UNA STARTUP

13. STARTUP ASTRONAUTS* EL PROCESO FASES DE UNA STARTUP How do we acquire, retain and grow customers?

14. STARTUP ASTRONAUTS* Business Model Canvas 37 8 Cust. Relationships Customer SegmentValue PropositionKey ActivitiesKey Partners ChannelsKey Resources Cost Structure Revenue Streams 16 2 4 9 5

15. STARTUP ASTRONAUTS* 3 Cust. RelationshipsThe Customer Relationships Building Block describes the types of relationships a company establishes with specific Customer Segments Customer relationships may be driven by the following motivations: • Customer acquisition
 • Customer retention
 • Boosting sales (upselling) — Business Model Generation It’s the 
 Get/Keep/Grow Strategy!

16. STARTUP ASTRONAUTS* CUSTOMER RELATIONSHIPS Physical Products - Get/Keep/Grow KEEP CUSTOMERS Earned & Paid Media GET CUSTOMERS GROW CUSTOMERS Awareness Interest Consideration Purchase Un-Bundling Up-Sell Cross-Sell Referrals Customer Check-in Calls Customer Satisfaction Surveys Product Updates Loyalty Programs Viral Loop Viral Loop

17. STARTUP ASTRONAUTS* CUSTOMER RELATIONSHIPS Web/Mobile Products - Get/Keep/Grow KEEP CUSTOMERS Earned & Paid Media GET CUSTOMERS GROW CUSTOMERS Acquire Activate Up-Sell Next-Sell Cross-Sell Referrals Loyalty Programs Blog, Email, Twitter Product Updates Outreach Programs Viral Loop Viral Loop Contest, Events Revenue

18. STARTUP ASTRONAUTS*

19. STARTUP ASTRONAUTS* Break!

20. 45 EOI + STARTUP ASTRONAUTS*© 2015 / NFOQUE IT’S ALL ABOUT ACTIONABLE METRICS

21. STARTUP ASTRONAUTS* Founder / Idea Fit Customer / Problem Fit Problem / Solution Fit Product / Market Fit Biz Model / Scale Fit START INTERVIEW EXPERIMENT BUILD SCALE Brainstorming Idea Evaluation Purpose Founders Founding Team Lean Canvas Eco-system Primary Users Primary Payers Target Problem Customer Interv. Value Prop. & MVP Value Proposition 1-Page Sketching Risky Hypo Lean Experiments Early Adopters HiFi MVP Dev. Team Mature MVP Key Metrics Satisfaction Brand Business Model Revenue Bootstrap Fund Team Product Dev Social Media Promotion Profit MODEL TRACTION

22. STARTUP ASTRONAUTS* TOP 10 METRICS 1/ Acquisition per Traffic Source 2/ Conversion Rate 3/ Churn Rate 4/ Customer Acquisition Cost For Early Stage Startups

23. STARTUP ASTRONAUTS* TOP 10 METRICS 5/ Customer Lifetime Value 6/ LTV:CAC 7/ Cash Burn Rate 8/ Net Promoting Score For Early Stage Startups

24. STARTUP ASTRONAUTS* 9/ MRR 10/ ARPA TOP 10 METRICS For Early Stage Startups

25. STARTUP ASTRONAUTS* TOP 10 METRICS For Early Stage Startups 4/ Net Promoter Score

26. STARTUP ASTRONAUTS* TOP 10 METRICS For Early Stage Startups 5+6+7/ LTV : CAC Sales + Mkt Costs Acquired Customers CAC = x LTV = Gross Profit Lifetime LTV:CAC = LTV / CAC

27. 87 STARTUP ASTRONAUTS* © 2014 / Mission: UCJC / @HolaAstronauts Founder / Idea Fit Customer / Problem Fit Problem / Solution Fit Product / Market Fit Biz Model / Scale Fit START INTERVIEW EXPERIMENT BUILD SCALE Brainstorming Idea Evaluation Purpose Founders Founding Team Lean Canvas Eco-system Primary Users Primary Payers Target Problem Customer Interv. Value Prop. & MVP Value Proposition 1-Page Sketching Risky Hypo Lean Experiments Early Adopters HiFi MVP Dev. Team Mature MVP Key Metrics Satisfaction Brand Business Model Revenue Bootstrap Fund Team Product Dev Social Media Promotion Profit MODEL TRACTION@HOLAASTRONAUTS

28. 88 Tu Verdadero Propósito TU DESTINO PASSION STRENGTH VALUES Tu Idea de Negocio TU MISIÓN Existe un gran problema? Está la gente dispuesta a pagar por él? Existe un gran por qué? *Founder / Idea Fit @HOLAASTRONAUTS

29. 89 Tu Estrella Polar TU DESTINO PASSION STRENGTH VALUES Tu Idea de Negocio TU MISIÓN SERENDIPIA *Founder / Idea Fit @HOLAASTRONAUTS

30. 90 MAXIMIZESPEED+LEARNING+FOCUS @HOLAASTRONAUTS

31. 91 CREATE ACCESIBLE DASHBOARDS @HOLAASTRONAUTS

32. VERIFY QUANTITATIVE VALIDATE QUALITATIVE

33. STARTUP ASTRONAUTS* Muchas Gracias! Slides y SaaS Dashboard

Add a comment