Published on January 29, 2014
Merchandising How to Drive people to your product
Optimize Guide Give choice Make people want Create an atmosphere Provoke Handle flows Seduce Facilitate Communicate Inform Structure
Consumer Provider I want my product easy to find I want my product to be sold quickly 3 interests Retailer I want my customers to be happy
# How to attract further prospects to your point of sale? # How to develop testing/sampling on the point of sale? # How to best display the offer? # How to « eventialize » the point of sale? # How to win the loyalty of the clientele? # How to anticipate the evolution of products ranges? # How to make people consume a new product?
Merchandising aims to arrange sale’s outlet at best in order to increase stock disposals (design, creation, window, promotion, stock filling, consumer behavior, etc.). It embraces the collection optimization, space allowance by product/brand and communication.
1) The right product 2) At the right time 3) At the right price 4) At the right place 5) In the right quantity 6) With the right information
ali rson r pe - he ow ind ew Th you arts e st r tmo ed a z ere sph
Pick up a theme Harmo nize estheti cs n the Tur On! light Be original - tell your story
The shelf-display - inform, guide and seduce
+ Select brands according to available space & VAT + Classify brands by category & communicate universes’ names + « Theateralize » new products & create well-defined thematic promotional spaces + Favor sensorial experiences + Offer specialized advice & professional assistance + Place the more profitable products at eye’s height + People read from left to right & from up to down + Surround your best-sellers with complementary products
The special-displays - favor impulsive purchase
Pick up 1 benefit or message Choose new or high rotation products Put a visible price Display products vertically on shelf Limit the offer in the time
The display tools - push/pull your customers Lighting, End-aisle display, Counter arrangement, Header, Brand statement, Ruler, Clip/Name tent, Shelf-space display, Facing, Kakemono, Screen, Security gate arrangement, etc.
Hot & cold zones - play with your offers Cold zone is where your customers go on purpose. It is usually where necessary products are. Add promotions to appeal them Hot zone is where your customers enter and go spontaneously. That is where you can provoke impulse & sell more
Communicate Plan Profit, Image, Loyalty Organize Seduce Conclusion - Add value to your POS
Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Openminded, People and OpportunityOriented. Share your impressions, comments & secrets: email@example.com
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Salary and conditions ... a head or director of merchandising in a large company ... While you will be able to view the ...
Make the sales conversation about your prospect. ... Selling Skills Update 26: Provoke #prospects' interest with guaranteed perfect topic: THEM!
Hello from ProspectsPLUS! We'd like to introduce you to your very own Marketing Strategist, ...
Use Bullet Points to Provoke and Entice Your Prospects. May 10th, ... you must entice and provoke curiosity with bullet points that shoot right to the ...
Provoke Your Enemy. Sök på den här webbplatsen. Home. Biography. Links. Lyrics. ... Merchandise ...
Fashion Merchandising Careers Information. If you love everything fashion and are savvy in all things business, fashion merchandising careers might be ...
Organizing Your Prospects. Sales prospects are a business' greatest asset.
... Browse / Job Descriptions / Merchandiser Job Description. ... Merchandising jobs ... to handle merchandising certain displays. If you are ...
Retail merchandiser: Entry requirements. ... There are relatively few graduate training schemes for merchandising, ... Please consider upgrading your ...
you provoke: they provoke: Preterite; I provoked: you provoked: he/she/it provoked: we provoked: you provoked: they provoked: Present Continuous; I am ...