Published on March 15, 2014
BY- MD FAHAD REG NO-121610040 MANIPAL UNIVERSITY,ICAS
It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
Mercedes-Benz ranked among the top global premium car brand Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered in Stuttgart, Germany. Leader in luxury automobiles, buses, coaches, and trucks. Multinational division of the German manufacturer Daimler AG
Merecedes SLS AMG 2013 The all new Merc-S Class 2014 Model (Worth about a crore)
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886. The first Mercedes-Benz brand name vehicles were produced in 1926. Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.
The ‘three-pointed star’ is better recognised around the world than the Christian cross – International Olympic Committee: Worldwide Symbol Recognition Survey, 1995 – Enduring Passion/Leslie Butterfield
Cars-Models such as Mercedes SLS AMG, Mercedes S-Class Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
Average Mercedes Customer Profile: Median income = $100K Well-educated 2/3 were male Technology is important Very loyal to the Mercedes brand Driving is a form of personal expression Work hard and play hard
Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)
STRENGTH Diverse ranges of Products – S-Class,Coupe, Roadster World's leading Premium Quality Automobile Manufacturer Brand Awareness Innovations
Key DNA Attributes for Reinvention Assured Quality Exclusivity Authenticity Reliability
After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter. Among the Top-3 luxurious car maker. Car ranges from 21 Lacs to 6 Crores(Pullman).
30 34 25 11 Market Share BMW AUDI MERCEDES OTHERS
Example Mercedes-Benz World Firsts Crumple Zone Collapsible Safety Steering Column Safety Headrests ABS Standard Airbag Seatbelt Tensioner Front Passenger Airbag Seats with integrated SeatbeltsSide Airbag ESP Brake Assist
Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support The first passenger road car to have brakes on all four wheels
C-Class having highest car sales among all the Mercedes Benz car models
High-End Luxury Maker or Go for Growth? “The best or nothing” “The best for the customer”
…it’s a cultural and social icon
Mercedes-Benz pioneered a system called Pre- Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP. Airbags were first introduced in the European market, beginning with model year 1981 S-Class
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Title: PowerPoint Presentations/Präsentationen Daimler AG Author: Daimler AG Description: Template (English version), vers. 0.4-2009 Last modified by