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Mentos Gum Lab

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Information about Mentos Gum Lab
Marketing

Published on February 28, 2014

Author: AnamikaG

Source: slideshare.net

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Starts with a music video, rendered in Claymation

Microsite: www.mentosgumlab.com

A time-based quiz invites users to put their genius to test.

Each time the user submits a correct answer, a dark chamber in his brain is lit.

Wall of Fame inspires them to score better and have their name showcased here.

A brief profile of the campaign mascots along with the relevant banner

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