Mental consuming

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Information about Mental consuming

Published on September 12, 2014

Author: ClaudiaLandolfi



In my article on the Consuming I face some theoretical paradigms in order to point out the subjective level of consuming in terms of irrational expectations and the role of mind in choises (imagination and desire)

A brief note about the article ‘The consuming which nourishes’ Italian title:'Il consumo che nutre' by C.Landolfi in Biopolitica, bioeconomia, processi di soggettivazione, (Macerata:2008, Quodlibet ed.)

Consuming marks our relationship with the world in all its aspects, and can be read from many angles as it is a multiple, multi-faceted and opaque practice. I would propose a philosophical reading of consuming since it reveals the complexity of contemporary subjectivity not only in practices and choices but also, and especially, in the production of new discourses around them. Neoliberal apparatuses intensify the production of citizen-consumer, so that the consumer is an object of reflection and interest not only for political economy, increased into the statements of contemporary economists, but also for theoreticians who rooting it in the folds of the mind the behavior of consumers. My intent is to bring into this discussion the texts of Foucault and Deleuze in critical dialogue with the theories of the new economy. Keywords: consumption, new economy, apparatus, Deleuze, Foucault, Schelling, nourishment, images

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