Member Communication

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Information about Member Communication
Marketing

Published on February 5, 2014

Author: dan.deleo

Source: slideshare.net

Description

This letter was cited by U.S. Senator Sheldon Whitehouse at a Congressional hearing as an example of a clear, effective communication by a large health insurer.

Dear Member, Thank you for choosing a Blue Cross & Blue Shield of Rhode Island (BCBSRI) health plan. We’re writing to tell you about important changes that will take effect on January 1, 2014, including new premium rates that were approved by the Office of the Health Insurance Commissioner. We’ve also revised all of our health plans to comply with the federal healthcare reform law. For your 2014 coverage, you’ll need to either choose a new BCBSRI health plan or transition into the health plan we’ve recommended for you. The enclosed guide provides a side-by-side comparison of your current health plan with the plan we’re recommending. Don’t worry. Nothing is set in stone yet. You still have choices. In fact, you will have two ways to shop for and purchase BCBSRI health coverage for 2014. You can: •  ontinue purchasing your coverage directly from BCBSRI by C choosing the plan that works best for you. •  r, you can go to the state-run health exchange, HealthSource RI, O and possibly qualify for a tax credit, as well as health plans that have reduced deductibles and copayments, which could reduce your out-of-pocket costs. Please see the other side of this letter for easy-to-follow directions on how to apply either directly through BCBSRI or through HealthSource RI. Remember, whether you purchase through HealthSource RI or directly from BCBSRI, you are guaranteed coverage regardless of your health status. For more information, please visit BCBSRI.com or call our Customer Service Department at (401) 459-5000 or 1-800-639-2227. Representatives are available Monday through Friday, 8:00 a.m. to 8:00 p.m. Thank you for choosing BCBSRI for your health insurance needs. Sincerely, Andrea Gomes Director, Customer & Provider Services Enclosures continued

Two Ways to Get Coverage in 2014 1 If You’d Like to Purchase Coverage Directly from BCBSRI STEP 1: Review your recommended 2014 health 2 If You’d Like to Purchase Coverage through HealthSource RI STEP 1: Go to www.healthsourceri.com to find plan, and decide if this coverage works for you. Take a look at the enclosed side-by-side comparison guide. STEP 2: Or, choose a different health plan. Everything you need is enclosed in this mailing, including a brochure outlining all of our 2014 plan options as well as a Rate Guide. STEP 3: Once you’ve chosen a plan, you must complete the enclosed Health Plan Option Change Form, and return it to us by DECEMBER 2, 2013, in the enclosed business reply envelope. and apply for a BCBSRI plan that fits your needs and budget. Again, you may be eligible for a tax credit and you may also qualify for plans with reduced deductibles and copays. Please refer to the healthcare reform brochure we sent you recently, or go to bcbsri.com/healthcarereform to learn more. STEP 2: Once your coverage is confirmed by HealthSource RI, cancel your current BCBSRI coverage by checking the appropriate box on the Health Plan Option Change Form, signing the form, and returning it to BCBSRI. This will prevent you from being billed by BCBSRI. (If you pay by electronic funds transfer (EFT), this service will automatically be canceled.) Important note: If you miss the DECEMBER 2, 2013, deadline, you will be enrolled in the plan recommended for you and your coverage will remain effective. Your January bill will reflect your new plan. Attend a Community Event to Learn More about Your 2014 Options November 5th November 12th November 19th December 3rd December 12th Tuesday 6 p.m. – 8 p.m. Tuesday 6 p.m. – 8 p.m. Tuesday 6 p.m. – 8 p.m. Tuesday 6 p.m. – 8 p.m. Thursday 6 p.m. – 8 p.m. The Villa Davenports Restaurant Courtyard Marriott Providence Marriott Courtyard by Marriott 272 Cowesett Ave. West Warwick 1925 Pawtucket Ave. East Providence 9 Commerce Drive Middletown 1 Orms Street Providence 636 George Washington Highway Lincoln 500 Exchange Street • Providence, RI 02903-2699 Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association. 09/13 DPAY-13893

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