Mekong tourism sector strategy 2016 2025 - Brainstorming workshop at MTF 2016

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Information about Mekong tourism sector strategy 2016 2025 - Brainstorming workshop at MTF...

Published on July 9, 2016

Author: thraenhart

Source: slideshare.net

1.   UPDATING  THE  GREATER  MEKONG   SUBREGION  TOURISM  STRATEGY   2016-­‐2025         MTF   Sihanoukville   June  2016   Planning  Process  Briefing   Walter  Jamieson,  Consultant  

2. PresentaOon       •  Provide  a  context  for  the  strategy  development   process   •  Discuss  the  strategy  development  approach   •  Discussion  of  opportuniOes  and  challenges   •  IntroducOon  to  the  preliminary  vision   •  ParOcipant  feedback  on  issues,  vision,  outputs  and   ongoing  stakeholder  engagement  

3. SECTOR  AND   MULTISECTOR  PRIORITIES    •  Developing  the  major  GMS  corridors  as  economic   corridors;   •  Strengthening  transport  linkages,  parOcularly  roads  and   railways;   •  Developing  an  integrated  approach  to  deliver   sustainable,  secure,  and  compeOOve  energy;   •  Improving  telecommunicaOon  linkages  and  informaOon   and  communicaOon  technology  ICT)  applicaOons  among   the  GMS  countries;   •  Developing  and  promoOng  tourism  in  the  Mekong  as  a   single  desOnaOon;   •  PromoOng  compeOOve,  climate-­‐friendly,  and  sustainable agriculture;   •  Enhancing  environmental  performance  in  the  GMS;  and   •  SupporOng  human  resources  development  iniOaOves  tha facilitate  the  process  of  GMS  integraOon  while  addressin any  negaOve  consequences  of  greater  integraOon.  

4. •  Development of a vision, guiding principles, strategi programs •  Evaluation of changing source markets; experience and service mix •  Determination of geographic priorities •  Improvement of existing experiences •  Design of new experiences •  Implementation arrangements for concrete action •  Creation of a financial strategy and instruments •  Development of a monitoring framework GMS  TSS  Looking  Ahead  2016–2025      

5. Updated  GMS   Tourism   Sector   Strategy   CreaOve   CompeOOve   InnovaOve   Agile   Data  Based   Integrated   Equitable   Resilient  

6. Tourism  Planning  Challenges/OpportuniOes   Achieving a Balance Carrying Capacity Determining Destination Competitiveness Defining Target Markets Instituting Innovation Service, Design, Delivery & Management Aligning Institutional Structures Overcoming Tourism Management Silos Creative Experience Development Interpretation & Story Telling Control Over Development Land Use Planning Stakeholder Management Income Distribution Creating Opportunities for SMEs, Women Tourism Infrastructure Pollution and Resource Degradation Carbon Footprint Safety and Security Managing Change

7. ASEAN   GMS   CLV   CLMV   CLMVT   Emerald   Triangle   Regional     Groupings        

8. Key  AcOviOes  &  Milestones   1 •  Regional Workshop on Strategic Priorities for the 10 Year GMS Tourism Strategy May 2016 2 •  Tourism Working Group meeting June 2016 3 •  Regional Workshop at MTF June 2016 4 •  National Workshops in Six Countries 5 •  Interim Strategy (Sept. 30, 2016) 6 •  Draft File Strategy (Oct. 30, 2016) 7 •  Final Strategy Presented to the Ministers (Nov. 30, 2016)

9. ustainability  Framework  of  the  Planning  Proces Economic Social Environmental Sustainability Diversity Equal opportunity Health and safety Community development Capacity development Clean air and water Environmental regulations Lifecycle management Greening Climate change Innovation Job creation Entrepreneurship Partnerships Skill development

10. Overall  Strategy  Planning  Process   Phase  1   • Integrated   SituaOonal   Analysis   Phase  2   • Planning  &   Policy   FormulaOon   Phase  3   • Development   of  Strategic   DirecOons   Phase  4   • Development of  Strategic   AcOons  

11. Phase  2:  Policy  and  Planning  Process     Phase  1:   Integrated   SituaOonal   Analysis    

12. Integrated  SituaOonal  Analysis  Elements   nalysis  of  ExisOng   DocumentaOon   MTF  Public/Private   Sector  Open  Forum   NaOonal   ConsultaOons   Analysis  of  Glob Trends  &  Tourism AcOvity   alysis  of  Regional   (ASEAN/GMS)   Policies,   Governance   Tourism  Trends  and   AcOvity  Levels   Analysis  of  Key   Stakeholders   Feedback   Analysis  of  NaOon Plans  &  Tourism Management   Structures   Applied  Research  in   Tourism  Planning   Issues  and   Strategies   Ongoing   ConsultaOons  with   Key  Stakeholders  

13. Phase  2:  Policy   and  Planning   Process  

14. Visitor   Journey   Process   Awareness of Destination Buying Decision Travel to Destination Arrival Experience Destination Quality Tourism Infrastructure Quality Quality of Attractions Departure Experience Back at Home Experience

15. ExperienOal  Tourists   Willingness  to  take   risks   Look  for  what  is   unique   Want  to  interact   with  local  people   and  their   environments   Want  to  leave  a   desOnaOon  with  a   beeer  understanding   of  the  overall  culture  

16. Best  places  for   thinking  and   relaxaOon  -­‐  slow   travel   Untouched  nature   OpportuniOes  to   stretch  one's   physical  limits   World-­‐class  ciOes   Friendliest  people   Gegng  to   somewhere  before   it  is  destroyed   Romance   Religious  and   spiritual  life   Food  -­‐  slow  food   Sustainability  as  it   relates  to  food  and   other  areas   Museums   World  heritage   sites   Great  untouched   neighborhoods   FesOvals   Vanishing  and   intact  tradiOons   Party  ciOes   Diverse  ExperienOal  MoOvaOons  

17. Integrated  Tourism  Infrastructure  

18. STRATEGIC  DIRECTIONS  TO  STRATEGIC  ACTIONS     1   •  SituaOon  analysis,  meeOngs  with  various  stakeholders,  analysis  of  data   results,  projecOons,  trends  and  driving  forces   2   •  Possible  strategic  direcOons  are  idenOfied  and  ranked  in  concert  with   key  stakeholders   3   •  Strategic  direcOons:   • Feasible  given  poliOcal  and  economic  realiOes     • Capacity  to  build  on  the  strengths  of  the  region.   4   •  Strategic  AcOons   • The  “broad  strokes”  tacOcal  steps   • Who  is  responsible     • Level  of  feasibility   • The  associated  metric(s)   • Timing    

19. PROPOSED  VISION       “The  tourism  industry  in  the  Greater  Mekong   Subregion  is  integrated,  prosperous,  equitable     and  resilient  with  effec>ve  partnerships  and   knowledge  sharing”    

20. Working  Together   ADB   MTCO/TWG   Consultant   NTOs   All   Stakeholders  

21. Feedback   Issues?   Vision?   Outcome(s)?   Stakeholder   engagement?  

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