Published on February 13, 2014
Who’s the Gen Y ! ! ! consumer ?
18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group
We leave the family home … older
We study … longer
We integrate the professional world … later
Our long-lasting relationships are delayed
We’re sceptic about politics
Our budget is tighter
…and the society pushes us to even more consume
Parents are here to help for important expenses
…but we assume our treats ourselves (clothing, going-out, etc.)
We want to blend in
…but also to stand out by our talents
We want to look good no matter what
We need aesthetics
cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec
We’re not really al oy l ! ! to a certain spot
We’re not very patient either
We look for immediate satisfaction
We buy products that reflects us
We spend easily & love shopping
…But we pay close attention to the promotions
We’re multi-channel shoppers
We buy online
…but still prefer retail stores
We like to try new & innovative things
We get bored quickly
Parents influence our consuming decisions
…but we also influence theirs
as do friends & girlfriends (or boyfriends)
We love to go to the movies most of all
We like to be entertained
We like & music action
We like original, humorous authentic & commercials
…but Peer influence is higher than commercials
We have appetite for information
We look for quality & value
…but also fastness & good service
We like the buying process to be easy
We appreciate being guided clearly
We like to be treated personally & friendly
We want our brands to be totally clear with us
We like to be asked our opinion
So Yes, we are a complex customer
But if satisfied, we can benefit your brand like never before
Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: firstname.lastname@example.org
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