Meet the Gen Y consumer

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Information about Meet the Gen Y consumer

Published on February 13, 2014

Author: jlorrain84



Gen Y consuming habits

Who’s the Gen Y ! ! ! consumer ?

18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group

We leave the family home … older

We study … longer

We integrate the professional world … later

Our long-lasting relationships are delayed

We’re sceptic about politics

Our budget is tighter

…and the society pushes us to even more consume

Parents are here to help for important expenses

…but we assume our treats ourselves (clothing, going-out, etc.)

We want to blend in

…but also to stand out by our talents

We want to look good no matter what

We need aesthetics

…and function

cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec

We’re not really al oy l ! ! to a certain spot

We’re not very patient either

We look for immediate satisfaction

We buy products that reflects us

We spend easily & love shopping

…But we pay close attention to the promotions

We’re multi-channel shoppers

We buy online

…but still prefer retail stores

We like to try new & innovative things

We get bored quickly

We’re tech-savvy

Parents influence our consuming decisions

…but we also influence theirs

as do friends & girlfriends (or boyfriends)

We’re stressed

…and multi-connected

We love to go to the movies most of all

We like to be entertained

We like & music action

We like original, humorous authentic & commercials

…but Peer influence is higher than commercials

We have appetite for information

We look for quality & value

…but also fastness & good service

We like the buying process to be easy

We appreciate being guided clearly

We like to be treated personally & friendly

We want our brands to be totally clear with us

We like to be asked our opinion

So Yes, we are a complex customer

But if satisfied, we can benefit your brand like never before

Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets:

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