Medical Tourism for Mahindra and Fortis

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Information about Medical Tourism for Mahindra and Fortis
Business & Mgmt

Published on March 4, 2014

Author: RohitMall1

Source: slideshare.net

Description

Proposing a merger of Fortis Group of Hospitals and Mahindra Resorts to cater to the medical tourism in India. This was prepared for a college level management festival in St. Xavier's College, Kolkata.

Rohit Mall (rohit_mall@yahoo.com) Akhilesh Bagaria (akhilesh.bagaria11@gmail.com)

Fortis Healthcare (I) Ltd. • Founded in 2001 • Head Office in Gurgaon, Haryana, India • Pan Asia Pacific Presence • 20,000+ workforce.

Verticals • • • • Span Diagnostics Primary Care Day Care Speciality Hospitals Board • MD: Mr. Shivendra Mohan Singh • CEO: Mr. Bhavdeep Singh • CFO: Mr. Yogesh Kumar Sareen

Mahindra Hotels & Resorts(I) Ltd. • Founded in 1996 • Head Office in Chennai, Tamil Nadu, India • Leading Hospitality providers in India • 10,000+ Workforce

Statistics • Flagship brand “Club Mahindra” is India’s No. 1 Holiday brand • Pan India Resorts • 150,000 Members Board • Chairman: Mr. Arun Nanda • CEO/MD: Mr. Rajiv Sawhney • CFO: Mr. Alok Ghosh

Fortis Mahindra  Greater workforce  Greater Penetration  Better profitability  Better customer data  Pan Asia presence base  Trusted Brand  Greater Brand value

 WHY this Merger?  HOW will it take place?  WHAT will be the Highlights of the Merger?

“Medical Tourism can grow 10-folds in the next 5 years in India.” - Dr. Pratap C. Reddy (Founder, Apollo Hospitals) “India to remain on top in Medical Tourism.” - Dr. K. M. Cherian, leading Chinese surgeon to The Economic Times “ The market for medical tourism in India will grow at an annual rate of 30% to Rs 95 billion ($1.55 billion) by 2015.” - Associated Chambers of Commerce and Industry of India “ US patients can save 65-90% by seeking treatment in India ranging from a coronary artery bypass to Rhinoplasty.” - Josef Woodman, founder of the guidebook Patients Beyond Borders

Catering To The Growing Demand Of Medical Tourism In India.

Fortis Mahindra • Eliminating Competition • Diversification • Improved Positioning • Better Returns to Shareholders

Networking Expansion Synergic Improved Quality Increased Customer Base

Fortis calls for Merger Shares Alloted Creation Proportio of New nately Board Opening New Centres

Strength Weakness Opportunities Threats • Both belong to Hospitality Sector • Human Technology • Technical Know-How • VISA procedures • Growing Demand of Med Tourism • Cheaper Source • Neighbouring countries. • International Players

Improved Profitability Stable Demand Reduced Competition First Mover

 Collaborating with Indian Government.  “Fortis Ranks 4th in the list of World’s Best Medical Tourist Attraction 2013” (Issued by Medical Travel Quality Alliance)  Creation of Packages involving discounts to Foreign customers who book in FortisMahindra.  M-Visas to Medical Tourists.  Traditional Marketing Media

• Demand Catered • Market Tapped • Promotion of Indian Market • Improved Quality

 The Economic Times  Times of India  Moneycontrol.com  Slideshare.com  Indian-Medical-Tourism.com  Patientsbeyondborders.com  Medical Travel Quality Alliance (mtqa.com)

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