MediaSpecs database overview - March 2014

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Information about MediaSpecs database overview - March 2014
Marketing

Published on March 12, 2014

Author: BartKuypersMediaSpecs

Source: slideshare.net

Description

A database overview of the online search engine with advertising media in Belgium and Luxembourg. Details on http://www.mediaspecs.be

Database Overview March 2014

What's in? • The way of classifying • For each type of medium: – Top 20 – Total number of titles and sales houses – Chart with a summary of the total # titles and sales houses • Global summary: titles – sales houses

What’s what? • 1 Title = 1 active product – Medium (Le Soir) – Related cross-media products (Lesoir.be, Le Soir Newsletter …) – Packages (PNU Dailies) • Classification: based on ‘Type of Medium’ • Type of Medium = combination of several sub-classes

Classification • Magazines – Magazines – Sponsored Magazines – Display Magazines – Free Tabloids – Yearbook / Guide – Agenda – Inserts – Catalogue – Discount coupons and booklets (offline) – Classifieds (offline) • Newspapers • Door-to-Door Media • Trade Press – Trade Press (magazines) – Trade Press (newspapers) – Newsletter • Out-of-Home • Direct Marketing: – Direct Marketing (addresses) – Direct Marketing (e-mail marketing)

Classification • Digital – Websites – E-News – On-line newspaper – On-line magazine – On-line trade press – On-line classifieds – On-line radio – On-line TV – Blogs – Portals • Mobile & Apps (Smartphones, tablets,…) • Radio – Radio – Local / Regional – Radio – National – Radio – National Network with regional advertising • Television – TV – Local – TV – National – TV – Thematic Networks – Teletext

Magazines Sales House # Titles 1. Sanoma 56 2. Roularta Local Media 43 3. Maison Moderne Media Sales 38 4. Roularta Media (Zellik) 34 5. Publicarto 23 6. Gicom 21 7. IP Plurimedia (IP Press) 20 8. Jansen & Janssen Uitgeverij 20 9. Elma Multimedia 19 10. Mediahuis Connect 17 11. Custom Regie 16 12. Concentra Classifieds 15 13. IPMAdvertising 15 14. Roularta Custom Media 14 15. Headline Publishing Agency 13 16. Rossel Advertising (ex Regie Number One) 13 17. XL Communication 12 18. Edition Ventures - Pôle High Level 11 19. Espace Médias (Lux) 11 20. ProduPress 11 # Sales Houses: 472 # Titles: 1.272 0 10 20 30 40 50 60 1 26 51 76 101 126 151 176 201 226 251 276 301 326 351 376 401 426 451 # Titles # Sales Houses

Newspapers Sales House # Titles 1. IPMAdvertising 29 2. Mediahuis Connect 29 3. Rossel Advertising 22 4. de Persgroep Regio 16 5. Roularta Local Media 14 6. Sudpresse 13 7. Concentra Classifieds 10 8. L'Avenir Advertising 8 9. Mediahuis Classifieds 8 10. de Persgroep Advertising Dailies 6 11. de Persgroep Rubrieken Print 6 12. Espace Médias (Lux) 6 13. IP Luxembourg (Lux) 6 14. Jobs Régions 6 15. Trustmedia 6 16. Jobat nv 5 17. Dynamique Media Marketing sprl 3 18. Saint-Paul Luxembourg 3 19. MGraphics Group 2 20. Presss s.a.r.l. 2 # Sales Houses: 29 # Titles: 209 0 5 10 15 20 25 30 35 1 11 21 # Titles # Sales Houses

Door-to-Door Media Sales House # Titles 1. Roularta Local Media 89 2. Rossel Advertising (ex Regie Number One) 73 3. Roularta Recruitment Solutions 67 4. L'Avenir Advertising 37 5. Corelio Connect Regional 34 6. Sanoma 24 7. Philipsen & Partners 16 8. Mediahuis Connect 14 9. Shopping Magazine bvba 11 10. Magi-Hebdo 10 11. Themamedia (Primetime Communication Group)9 12. Evolution Media Group 8 13. Uitgeverij InterMedia 8 14. Elite Reklaam - Crescendo nv 7 15. Goeiedag 7 16. Groupe Facteur 4 sprl 6 17. Jobs Régions 6 18. Mediatopper 6 19. Transit Press 5 20. Alpub 4 # Sales Houses: 109 # Titles: 578 0 10 20 30 40 50 60 70 80 90 100 1 26 51 76 101 # Titels Sales Houses

Trade Press Sales House # Titles 1. Professional Media Group (PMG) 26 2. RMN (Reflexion Medical Network) 12 3. Rekad 11 4. Boerenbond Media-Service 9 5. Confédération Construction (Finition) - Confederatie Bouw (Afwerking)9 6. Elma Multimedia 9 7. Evolution Media Group 9 8. Kluwer Regie 8 9. VOKA - Kamer van Koophandel 8 10. FCO Media 7 11. Louwers Mediagroep bvba 7 12. Maison Moderne Media Sales 7 13. MMMBusiness Media 7 14. Omicron 7 15. Propaganda 7 16. Tenacs Publishing & Communication 7 17. Trevi 7 18. ActuaMedica 6 19. Charlie Mike (ex Media Selling Place) 6 20. EMG (Editing Media Group) 6 # Sales Houses: 250 # Titles: 536 0 5 10 15 20 25 30 1 21 41 61 81 101 121 141 161 181 201 221 241 # Titles # Sales Houses

Television Sales House # Titles 1. IP - RTL Belgium S.A. 27 2. Média13 sprl 11 3. Regionale TV Media (RTVM) 11 4. Transfer 10 5. RMB TV 9 6. SBS Belgium 8 7. Triade Media 5 8. Medialaan TV Advertising 4 9. VAR 4 10. IP Luxembourg (Lux) 3 11. Roularta Media (Zellik) 3 12. Transport Media 3 13. Arendsoog 2 14. Mediahuis Connect 2 15. TV Limburg 2 16. Actua-TV 1 17. Belgacom Skynet 1 18. MENT Media 1 19. NTV nv 1 20. Think Media 1 # Sales Houses: 30 # Titles: 119 0 5 10 15 20 25 30 1 11 21 # Titles # Sales Houses

Radio Sales House # Titles 1. IP Plurimedia (IP Radio) 97 2. IPMAdvertising 23 3. CFM NV 19 4. Vlacora 18 5. Sanoma 10 6. City Music 7 7. IP Luxembourg (Lux) 5 8. Medialaan Radio Advertising 5 9. VAR 5 10. Saint-Paul Luxembourg 3 11. FMGoud VZW 2 12. Media.concept GmbH 2 13. Radio FG Belgium 2 14. Vrije Private Omroepvereniging Land van Waas VZW 2 15. Airtime bvba 1 16. Bingo VZW 1 17. Brasschaatse Radio Omroep VZW 1 18. Cercle Ben Gourion 1 19. City Radio Productions 1 20. De Bie 1 # Sales Houses: 42 # Titles: 228 0 20 40 60 80 100 120 1 11 21 31 41 # Titles # Sales Houses

Digital Sales House # Titles 1. Hi-Media Belgium 139 2. Beweb 110 3. Pebble Media 85 4. Rossel Advertising Online 63 5. Professional Media Group (PMG) 54 6. Belgacom Skynet 50 7. L'Avenir Advertising 39 8. Sanoma 37 9. Corelio Connect Regional 34 10. Mediahuis Connect 29 11. Think Media Digital 27 12. Gicom 22 13. Roularta Media Online 18 14. de Persgroep Advertising 15 15. IP - RTL Belgium Digital 15 16. Kluwer Regie 15 17. Maison Moderne Media Sales 15 18. Stepstone 14 19. Event & Expo België 13 20. Minoc Media Services 13 # Sales Houses: 335 # Titles: 1.490 0 20 40 60 80 100 120 140 160 1 26 51 76 101 126 151 176 201 226 251 276 301 326 # Titles # Sales Houses

Mobile & Apps (Smartphones, Tablets,…) Sales House # Titles 1. Hi-Media Belgium 77 2. Rossel Advertising Online 13 3. Pebble Media 11 4. RMN (Reflexion Medical Network) 10 5. Sanoma 10 6. Belgacom Skynet 7 7. Beweb 7 8. Maison Moderne Media Sales 6 9. Mediahuis Connect (ex Corelio Connect / Concentra Media Regie)6 10. Roularta Media Online 6 11. Trustmedia 6 12. de Persgroep Advertising 3 13. IP - RTL Belgium Digital 3 14. IP Luxembourg (Lux) 3 15. Saint-Paul Luxembourg 3 16. CDesign Publishing 2 17. Gicom 2 18. Maxipress 2 19. Microsoft Advertising 2 20. Motorrijder bvba 2 # Sales Houses: 49 # Titles: 212 0 10 20 30 40 50 60 70 80 90 1 11 21 31 41 # Titles # Sales Houses

Out-of-Home Sales House # Titles 1. JCDecaux Airport Belgium 70 2. Clear Channel Belgium 63 3. JCDecaux Belgium 35 4. Boomerang Media (ex Indoor Media Company)29 5. LijnCom 29 6. Media Expo 28 7. Euromobile 27 8. Brightfish (ex Screenvision) 22 9. BHS Promotion 20 10. IP Luxembourg (Lux) 18 11. City Image 17 12. MediaReef 17 13. Publilux 17 14. Carrefour Belgium 16 15. A.M.P. (Retail Marketing) 14 16. Culture & Promotion 14 17. Spicymotion 13 18. Belgian Posters 12 19. JCDecaux MetroBusTram Belgium 12 20. Moving Ideas 12 # Sales Houses: 117 # Titles: 754 0 10 20 30 40 50 60 70 80 1 11 21 31 41 51 61 71 81 91 101 111 # Titles # Sales Houses

Direct Marketing Sales House # Titles 1. Bisnode 42 2. B-information 30 3. Willy Braillard SA/NV 14 4. Roularta Media Online 11 5. Think Media Digital 9 6. Thomas Cook Media 5 7. bpost 4 8. ProduPress 4 9. Belgacom Skynet 3 10. ActuaMedica 2 11. Carrefour Belgium 2 12. Jobat nv 2 13. THEPLANNER.be bvba 2 14. Value Chain 2 15. 4Entertainment 1 16. BDMA 1 17. Beweb 1 18. Confédération Construction 1 19. Custom Regie 1 20. CVBook.eu 1 # Sales Houses: 40 # Titles: 158 0 5 10 15 20 25 30 35 40 45 1 11 21 31 # Titles # Sales Houses

All Media 0 200 400 600 800 1000 1200 1400 1600 472 29 109 250 30 335 49 42 117 40 1272 209 578 536 119 1490 212 228 754 158 Sales House Title

All Media 472 29 109 250 30 335 49 42 117 1272 209 578 536 119 1490 212 228 754 0 200 400 600 800 1000 1200 1400 1600 Magazines Newspapers Door-to-Door Media Trade Press Television Digital Mobile Radio Out-of-Home Sales House Title

All Media Sales House # Titles 1. Hi-Media Belgium 140 2. Sanoma 137 3. Roularta Local Media 132 4. Beweb 117 5. IP Plurimedia (IP Radio) 97 6. Pebble Media 96 7. Mediahuis Connect 88 8. Rossel Advertising (ex Regie Number One) 87 9. Professional Media Group (PMG) 81 10. Roularta Recruitment Solutions 75 11. Rossel Advertising Online 72 12. IPMAdvertising 71 13. JCDecaux Airport Belgium 70 14. Clear Channel Belgium 63 15. Maison Moderne Media Sales 61 16. Belgacom Skynet 55 17. L'Avenir Advertising 50 18. IP Luxembourg (Lux) 48 19. Bisnode 42 20. Roularta Media (Zellik) 39 # Sales Houses: 960 # Titles: 5.098 0 20 40 60 80 100 120 140 160 1 51 101 151 201 251 301 351 401 451 501 551 601 651 701 751 801 851 901 951 # Titles # Sales Houses

Recently Launched & Stopped 0 15 30 45 60 75 90 105 120 11 4 1 8 2 13 37 72 11 35 29 32 116 66 Recently Launched RecentlyStopped

Info & feedback www.mediaspecs.be Bart Kuypers bart@mediaspecs.be 0476-41 77 86 015-61 79 23 Marc Vanlaer marc@mediaspecs.be

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