advertisement

Media Use in the Age of Web 2.0

50 %
50 %
advertisement
Information about Media Use in the Age of Web 2.0

Published on July 24, 2008

Author: result

Source: slideshare.net

Description

lecture in the course of the conference General Online Research (G.O.R) 2007, 26th to 28. March 200, Leipzig, Germany
advertisement

Media Use in the Age of „Web 2.0“

Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use Synopsis

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

Synopsis Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

Sample phase 1: interviews of experts - „A-List-Blogger“ and „A-List-Podcaster“ phase 2 and 3: focus groups and online survey with private „Web 2.0“ users - regular use of „Web 2.0“ applications in a private context: photo and video community, social networking sites, blogs, podcasts, wikis - focus on use of media: e-commerce sites like Ebay are not explicitly included active/passive participation - passive participation: participating more than two times a week - active participation: participating more than two times a week  posting own entries more than ones in a month  commenting more than five times in a month

phase 1: interviews of experts

- „A-List-Blogger“ and „A-List-Podcaster“

phase 2 and 3: focus groups and online survey

with private „Web 2.0“ users

- regular use of „Web 2.0“ applications in a private context:

photo and video community, social networking sites,

blogs, podcasts, wikis

- focus on use of media: e-commerce sites like Ebay are not

explicitly included

active/passive participation

- passive participation: participating more than two times a week

- active participation: participating more than two times a week

 posting own entries more than ones in a month

 commenting more than five times in a month

Design phase 1: interviews of experts - interviews (n=9) with „A-List-Blogger“ and podcaster in Berlin, Heidelberg, Walldorf and Munich phase 2: focus groups - 12 focus groups (n=72) with „Web 2.0“ users participate in six predefined application types, active and passive; in Mannheim and in Cologne phase 3: online survey - online survey (n=501) among „Web 2.0“ users of the six application types

phase 1: interviews of experts

- interviews (n=9) with „A-List-Blogger“ and podcaster in

Berlin, Heidelberg, Walldorf and Munich

phase 2: focus groups

- 12 focus groups (n=72) with „Web 2.0“ users participate in six

predefined application types, active and passive;

in Mannheim and in Cologne

phase 3: online survey

- online survey (n=501) among „Web 2.0“ users

of the six application types

Synopsis Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

Two Dimensions of Web Use ...

... As a Definition of „Web 2.0“

Synopsis Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

„ Web 2.0“ in Numbers

„ Web 2.0“ in Numbers

Synopsis Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

Typology of „Web 2.0“ Users producer - primarily wants to publish - content is largely congruent with classical media content examples - opinion blogs - podcasts - musicians - photographers etc.

producer

- primarily wants to publish

- content is largely congruent

with classical media

content

examples

- opinion blogs

- podcasts

- musicians

- photographers etc.

Typology of „Web 2.0“ Users self-promoter - wants to represent him- or herself examples - weblog/online diary

self-promoter

- wants to represent

him- or herself

examples

- weblog/online diary

Typology of „Web 2.0“ Users special interest expert - primarily wants to publish of or communicate about a special interest, i.e. hobby broad spectrum of subjects examples - mountainbiker‘s trail videos on YouTube - firemen, distributing YouTube videos on blogs - allergic person writing for a cooking blog

special interest expert

- primarily wants to publish

of or communicate about

a special interest, i.e.

hobby broad spectrum of

subjects

examples

- mountainbiker‘s trail videos

on YouTube

- firemen, distributing

YouTube videos on blogs

- allergic person writing for a

cooking blog

Typology of „Web 2.0“ Users distinguished user - Combines characteristics of „Producer“, „ Self-Promoter“, „ Networker“ and „ Special Interest Expert“ examples - „A-List-Blogger“

distinguished user

- Combines characteristics

of „Producer“,

„ Self-Promoter“,

„ Networker“ and

„ Special Interest Expert“

examples

- „A-List-Blogger“

Typology of „Web 2.0“ Users communicator - tight link between use of media and communication - communication because of, about and sometimes through the media examples - readers discussing blogs - posting and commenting on YouTube videos - media remixes/mash-ups

communicator

- tight link between use of

media and communication

- communication because of,

about and sometimes

through the media

examples

- readers discussing blogs

- posting and commenting

on YouTube videos

- media remixes/mash-ups

Typology of „Web 2.0“ Users information seeker - observing use of „Web 2.0“ applications, mainly for informational purposes examples - readers of Wikipedia - user reading but not commenting on a blog

information seeker

- observing use of „Web 2.0“

applications, mainly for

informational purposes

examples

- readers of Wikipedia

- user reading but not

commenting on a blog

Typology of „Web 2.0“ Users entertainment seeker - observing use of „Web 2.0“ applications, mainly for entertainment purposes examples - „YouTube-Audience“ user reading but not commenting on a blog

entertainment seeker

- observing use of „Web 2.0“

applications, mainly for

entertainment purposes

examples

- „YouTube-Audience“

user reading but not

commenting on a blog

Typology of „Web 2.0“ Users

Synopsis Study Objectives and Design The Two Dimensions of „Web 2.0“ „ Web 2.0“ in Numbers Typology of „Web 2.0“ Users Impact of „Web 2.0“ on General Media Use

Study Objectives and Design

The Two Dimensions of „Web 2.0“

„ Web 2.0“ in Numbers

Typology of „Web 2.0“ Users

Impact of „Web 2.0“ on General Media Use

Impact of „Web 2.0“ on General Media Use

Impact of „Web 2.0“ on General Media Use integration of media into the web communication, i.e. - forwarding - commenting - mash-ups/remixes - communication through media (video commentary, audio commentary etc.)

integration of media into the web communication, i.e.

- forwarding

- commenting

- mash-ups/remixes

- communication through

media (video commentary,

audio commentary etc.)

Contact result gmbh Subbelrather Straße 15 50823 Köln Germany Tel. +49 (0)221/952971-0 Fax +49 (0)221/952971-396 [email_address] www.result.de

result gmbh Subbelrather Straße 15 50823 Köln Germany Tel. +49 (0)221/952971-0 Fax +49 (0)221/952971-396 [email_address] www.result.de

 

Add a comment

Related pages

What Is Web 2.0 - O'Reilly Media

... the term first coined at a conference brainstorming session between O'Reilly Media and ... What Is Web 2.0 ... and their strategy was to use their ...
Read more

Reuters Institute Fellowship Paper University of Oxford

Reuters Institute Fellowship Paper University of Oxford JOURNALISM IN THE AGE OF SOCIAL MEDIA ... I will discuss how social media and web 2.0 change ...
Read more

Web 3.0: The Third Generation Web is Coming - Lifeboat

Web 3.0: The Third Generation Web is Coming ... The term Web 2.0 was never clearly defined ... lightweight collaboration, social bookmarking, and media ...
Read more

Exploitation of social media among university students: A ...

Social media, Social networks, Web 2.0, ... been observed but no study has been conducted so far for assessing the use of social media among university ...
Read more

TEAM Lab Social Media Literature Review

TEAM Lab – Social Media ... platform behind the ideological and technological foundation of Social Media. In short, Web 2.0 ... of-mouth in the age of ...
Read more

What is Web 2.0? Definition and Examples - About.com Tech

Question: What Is 'Web 2.0'? You hear this expression "Web 2.0" more and more. People at the office use it, and it is all over the internet news ...
Read more

Exploring Web 2.0: The Impact of Digital Communications ...

The Impact of Digital Communications Technologies on ... use of Web 2.0 technology among ... Internet use is relatively high across all age groups ...
Read more

Media Markets and Minority Languages in the Digital Age

Media Markets and Minority Languages in the Digital Age ... Media Markets and Minority ... through social media use, through search gadgets and other web-
Read more

Web 2.0 - Wikipedia, the free encyclopedia

Companies can use Web 2.0 tools to improve ... Mainstream media usage of Web 2.0 is ... virtues often absent in the manuscript age that ...
Read more

Selected Examples of Effective Classroom Practice ...

Selected Examples of Effective Classroom ... It is during the early school-age years that children begin to use the ... • Use Web 2.0 tools ...
Read more