Media Training for better client coaching-2

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Information about Media Training for better client coaching-2

Published on February 19, 2008

Author: fdu700

Source: slideshare.net

Description

For internal training use only, not for business purpose.

Media Training 2 For Better Client Coaching Internal Training Course Copyright by James Chung 2008

What is Next ?

Chapter 2 Know Your Audience

Who IS THE TARGET AUDIENCE ?

Is this it?

Is this it?

Is this it?

Is this it?

Is this it?

Is this it?

Is this it?

You Want to Hide?

See as Their POV

Tell What They Want to Hear !

Be a Friend, Not an Enemy !

Remember your supporters !

What Else ?

Chapter 3 Know The Media, Reporters and News

What is The Media?

Media = News + Business

Media = Power

Media Pursuit...

Sometimes Like...

Watch Out... But Understand First

What is The Reporter?

News = Life

No News = No Reporter

Reporter = Detective

Only Good Reporter is Dead Reporter...

Reporter Dies Everyday

Live Reporter is Professionally Trained One

Deal straight with reporters

Don’t talk out of two sides of your mouth

Avoid special favors

Watch Out... But Understand First

What is The News?

News on Conflict

News on Failure

News on Scandal

News on Something Bizarre

News on Disaster

Well...Business News?

Just About Bad News...

What if...Disaster

What if...Harm to Consumers

What if...Unethical Business

What if...Worse Performance

What if...Bad Controversy

What if...Rumors

What if...Hostile M&A

What if...CEO...Management

Bad Communication Brings Another Crisis

Apology or Countermove?

High or Low Profile?

Understand Media World

Before Crisis...

Build Crisis-Proof Company

Keep Good Corporate Soul

Be Consumer-Centric

Be Successful

Do Act

Be Transparent

Own Good 360-degree Relationship

Let them Love You and Your Company

Be a Media Pro

Be a Well Trained Spokesperson

Now...Is that it?

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