Media Psychology and Human Communication and YOU

33 %
67 %
Information about Media Psychology and Human Communication and YOU
Education

Published on March 7, 2014

Author: bowmanspartan1

Source: slideshare.net

Description

The raw "talking points" from Dr. Nick Bowman's guest lecture to the Entertainment Arts and Engineering (EAE) students at the University of Utah.

MEDIA PSYCHOLOGY AND HUMAN COMMUNICATION AND YOU ND Bowman University of Utah 06 March 2013 Media and Interaction Lab

SOR “…I view media psychology as the intersection of human experience and media. In other words, media psychology is the applied study of what happens when people interact with media as producers, distributors, and consumers through the lens of psychology.” Media is more than Chicken Little! ~Dr. Pamela Rutledge Media Psychology Research Center

SOR Stimulus Response

SOR Organism Meaning is created here! Stimulus Response

SOR

SOR VIDEO games • Virtual environments Video GAMES • Challenge systems

A MANY-SPLINTERED THING • Which of these is violent?

A MANY-SPLINTERED THING • Content is not “just” violent

A MANY-SPLINTERED THING

A MANY-SPLINTERED THING • • Blood Reign (+G, -R, -J) – Very Violent – Least Preferred Bloody Justice (+G, +R, +J) – Most Violent – Most* Preferred • • Underlord (-G, +R, -J) – Somewhat Violent – Most Preferred Mystic Battle (-G, -R, +J) – Least Violent – Somewhat Preferred

A MANY-SPLINTERED THING • Of course, this all focused on enjoyment…but what about appreciation? • Narrative justification vs. user justification

UNCANNY VALLEY • As virtual worlds get more realistic, we begin to question them

UNCANNY VALLEY

UNCANNY VALLEY • Suggests that reality is a perception… • …but this can extend beyond graphics – Control – Storytelling – Others? Novels told us drama, film and TV show us conflict, so what do video games do?

THERE’S NO CRYING IN GAMES? • Zillmann (2000) ends with: “Humor can serve as the antidote to gloom” • But, can it be the case that gloom can serve as the antidote to gloom?

THERE’S NO CRYING IN GAMES? “Indeed, to say that one ‘‘enjoyed’’ or was ‘‘entertained by’’ a film such as Hotel Rwanda would seem decidedly odd, at best” (Oliver & Raney, 2011).

THERE’S NO CRYING IN GAMES? • So, if we don’t enjoy these films, then what do we do with them? • Selection is driven by a different set of motivations

THERE’S NO CRYING IN GAMES? Hey, this is really: • Reflective • Inspiring • Expressive • Meaningful Hey, this is really: • Arousing • Exciting • Pleasurable • Diversionary

THERE’S NO CRYING IN GAMES?

THERE’S NO CRYING IN GAMES? • 97.6% fun vs. 71.9% meaningful • “insight” as separate need • “Pleasure of Control” • “Pleasure of Cognition”

THERE’S NO CRYING IN GAMES? Enjoyment Step 1: Controls Gender Age ∆R2 Step 2: Intrinsic Needs Competence Autonomy Relatedness Insight ∆R2 Step 3: CA Identification Suspension of Disbelief Control Responsibility ∆R2 Appreciation -.05 -.09 .01 -.22*** -.10+ .06*** .47*** .13* .01 -.05 .28*** -.02 .02 .36*** .58*** .69*** -.08 .00 .12* -.08 .02+ -.01 .03 -.06+ .10** .01+

THERE’S NO CRYING IN GAMES? • Implications

THERE’S NO CRYING IN GAMES? • Do we make virtual worlds or virtual games? – In virtual worlds (video) how do we engage player’s emotions? – In virtual games (games) how do we engage player’s actions? • When we make both, do players process both?

THERE’S NO CRYING IN GAMES? • As we try to understand the psychology of the video game experience, we have to understand our capacity to play as well as our capacity to reflect … • …and our capacity period.

THERE’S NO CRYING IN GAMES? • Not… Unenjoyable Very Enjoyable Non-meaningful Very Meaningful • …but? Very Enjoyable Very Meaningful

DEMANDING! “interactive texts are inherently unfinished because they require a participant … before they can be realized in various forms” ~ Collins, 2013

DEMANDING! n = 110 (63 ♀) Training Mission Walkers relied on their dominant habit, while non-walkers let the game guide them! n = 57 n = 53 Roaming

DEMANDING! When players are faced with nonbased moral dilemmas, they tend to make random (“game”) decisions, unless the game violates their moral intuitions!

DEMANDING! Enjoyment - (?) Task Demand - + - (?) R2 ~ 1.00 Narrative Recall - Evaluation + + Appreciation

DEMANDING! Performance ? User Perspective 0 = 2D; 1 = 3D + + R2 ~ 1.00 User Agency 0 = Yes, 1 = No Task Demand + + - + - + Presence User experience drives down task demand. Enjoyment

OTHER STUDIES • • • • • • Gender attribution in video games Ostracism and social gameplay* Racial priming and evaluations Habits, intuitions and decision-making* Player-avatar identification* Video games and cognitive demand

FOR MORE INFORMATION http://comm.wvu.edu /fs/research/lab Nick Bowman, Ph.D. [CV] Twitter (@bowmanspartan) Skype (nicholasdbowman) nicholas.bowman@mail.wvu.edu Media and Interaction Lab

Add a comment

Related presentations

Related pages

What is Media Psychology – Media Psychology Research Center

Defining media psychology, ... media psychology, you need to know how media technologies ... media psychology as the intersection of human ...
Read more

Media (communication) - Wikipedia

The beginning of human communication ... In digital photography you can edit ... understanding media and communications psychology is fundamental in ...
Read more

Media Psychology and Human Communication and YOU

The raw "talking points" from Dr. Nick Bowman's guest lecture to the Entertainment Arts and Engineering (EAE) students at the University of Utah.
Read more

Media Psychology Research Center

Media psychology: The psychology of media ... by understanding fundamental human goals. Media includes all forms of mediated communication, ...
Read more

Media Psychology MSc/PgDip/PgCert | Postgraduate Taught ...

... media and human-interactions. If you want to pursue a career in the communications ... media and communication ... MSc Media Psychology, ...
Read more

Media psychology - Wikipedia

Media psychology is the branch of psychology that focuses on the relationships between human behavior and the media. ... language communication are central ...
Read more

Media Psychology Careers - CareersInPsychology.org

What Is Media Psychology? Today, media is one of the ... relationships between media and human ... Media Psychology; International Communication ...
Read more

Journal of Media Psychology - Hogrefe

Journal of Media Psychology ... computer-mediated communication (including social media), human-computer interaction, ... Thank you. Information and ...
Read more

The Psychology of Verbal Communication - columbia.edu

The Psychology of Verbal Communication ... human communication is notable for its ... a facial grimace in response to the question "How did you like the ...
Read more